THE OTHER PLACES
Beyond foursquare & gowalla
Beyond foursquare & gowalla
Brian Breslin - @brianbreslin
http://infinimedia....
Hi I’m Brian
THE PLAYERS
• Facebook Places
• SCVNGR
• MyTown
• BrightKite
• Twitter Places
• Yelp
So many choices
So little time
Which should I pay attention to?
Which should I pay attention to?
Which should I pay attent...
SVNGR
• Growing fast, but on top of
fb places back
• Very little value pro to
consumers and venues
• Adapting quickly
• Ve...
BRIGHTKITE
• Super early to market
• Losing market share
• Shifting focus to messaging
• Not worth spending time
on
MyTown
• Super popular 3.5M users
• but most are teenagers
• Most game oriented of the
bunch.
• Definitely worth paying
at...
Twitter Places
• Not super clear yet
• Cannot create venues
• Some users can claim
venues
• Less about driving users to
a ...
Yelp
• New entrant into mobile
location space
• 2-3Million users
• Avg age is 25+ well heeled
• Key amongst restaurants,
b...
Facebook Places
• THE key to watch
• Already on 100M active
devices.
• Deals recently introduced
• Rewards cards could be
...
Facebook Places
• Incentivize
spreading/sharing
• Make deals INHERENTLY
viral
• Ties into your existing
pages
• Could be $...
Facebook Places
• Ties your marketing plans
from discovery (ppc) to
connecting (fan page) to
engaging (physical places)
• ...
What’s next?
• Point of sale integrations
• More sophisticated incentives
• Mobile payments....
Thanks!
@brianbreslin
brianbreslin@gmail.com
http://brianbreslin.com
http://infinimedia.com
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Location Services - Pubcon 2010

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Location based services you need to follow outside of foursquare and gowalla. Prepared for pubcon 2010 vegas.

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Location Services - Pubcon 2010

  1. 1. THE OTHER PLACES Beyond foursquare & gowalla Beyond foursquare & gowalla Brian Breslin - @brianbreslin http://infinimedia.com http://brianbreslin.com
  2. 2. Hi I’m Brian
  3. 3. THE PLAYERS • Facebook Places • SCVNGR • MyTown • BrightKite • Twitter Places • Yelp
  4. 4. So many choices So little time Which should I pay attention to? Which should I pay attention to? Which should I pay attention to?
  5. 5. SVNGR • Growing fast, but on top of fb places back • Very little value pro to consumers and venues • Adapting quickly • Very pro business • Keep an eye out for it
  6. 6. BRIGHTKITE • Super early to market • Losing market share • Shifting focus to messaging • Not worth spending time on
  7. 7. MyTown • Super popular 3.5M users • but most are teenagers • Most game oriented of the bunch. • Definitely worth paying attention to if you market to 11-17 year olds
  8. 8. Twitter Places • Not super clear yet • Cannot create venues • Some users can claim venues • Less about driving users to a place, more about context of a place
  9. 9. Yelp • New entrant into mobile location space • 2-3Million users • Avg age is 25+ well heeled • Key amongst restaurants, bars, and services • New services with deals and rewards
  10. 10. Facebook Places • THE key to watch • Already on 100M active devices. • Deals recently introduced • Rewards cards could be huge business
  11. 11. Facebook Places • Incentivize spreading/sharing • Make deals INHERENTLY viral • Ties into your existing pages • Could be $1B business by itself.
  12. 12. Facebook Places • Ties your marketing plans from discovery (ppc) to connecting (fan page) to engaging (physical places) • THE most important as it could present a competitor to both groupon and foursquare
  13. 13. What’s next? • Point of sale integrations • More sophisticated incentives • Mobile payments....
  14. 14. Thanks! @brianbreslin brianbreslin@gmail.com http://brianbreslin.com http://infinimedia.com
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