This was the presentation I gave at the 3rd Annual Walsh College Small Business Conference.

1. Michigan is going digital. Are you keeping up? Social media strategy development session – May 6, 2009

2. Perhaps you’ve heard about this whole social media thing…

3. So, what’s the big deal?

4. Social media has changed the way people converse, connect and share using the Web.

5. Many local companies are integrating social media into their operations.

6. Some are big.

7. Some are small.

8. They are all moving quickly to meet their customers in the digital space.

9. Universal McCann – Power to the People – Social Media Tracker Wave 3 * 83% of Internet users watch video clips. * 57% of Internet users manage a profile on an existing social network.

10. Digital communities are now part of our daily lives...

11. … and not just for Gen Y and millennials.

13. Still not convinced?

15. New adopters often face obstacles.

17. Social media is one big cocktail party.

18. If you want to get involved...

19. … you just need to learn how to avoid sticking your head in the punchbowl.

20. Focus on strategy.

22. Listen to what your customers are saying online and locate where their conversations are taking place. People

23. Identify customer activity level and determine how best to move forward.

25. Select metrics that fit the objective and measure success regularly.

27. Strategy

28. Which tools and communities best fit your audience, objective and strategy? Technology

30. Think like a publisher...

31. The new home page.

32. Google loves social media.

33. The CEO isn’t always the best person for the job.

35. “ Be there before the sale...”

37. Takeaways - Blogs www.chrisbrogan.com www.toprankblog.com www.pr-squared.com

38. Takeaways - Books Author: DAVID MEERMAN SCOTT

39. Takeaways - Books Authors: CHARLENE LI, JOSH BERNOFF

40. Questions?