Do you have a plan for your social media? Most people post as exciting things come up or there is an event happening. While those are wonderful times to post there are many times you are stuck and don’t know what to say. This session will teach you the steps you can take to set up a social media strategy that will increase your success!

1. SOCIAL STRATEGY
BRANDON CRIST

2. Social Media Myths
• Social Media is a waste of time
• Social Media is Inexpensive
• Anyone CAN DO IT!
• Social Media is a Fad
• Social Media is ALL you Need

3. FIVE Part Social Strategy
• Goal(s)/Objectives
• Rationale
• Methods
• Tactical Plan
• Best Practices

4. Goals/Objectives
Define SINGLE concept goals
sin•gle – only one in number; one only;
unique; sole

5. Rationale
• Who are you going to talk to?
• What do you want to get out of it?
• When are you going to do the work?
• Where are you going to participate?
• Why are you doing what your doing?

7. The TOP 3 Factors for success
on Social Networks
Source: 2012 Common Knowledge “www.nonprofitsocialnetworksurvery.com”
We asked nonprofits with a presence on commercial
social networks about the underlying reasons for their
success, and we received unambiguous, broad
agreement on three factors:
• #1 (41%) DEVELOPED A STRATEGY.
• #2 (37%) PRIORITIZATION BY EXECUTIVE MANAGEMENT.
• #3 (28%) DEDICATED SOCIAL MEDIA STAFF.

9. Methods
• Listen
– “Someone somewhere has something to say about
your organization!”
• Valuable Content
• Engagement
• Driving Action – Building Contacts
– Know the purpose of each social media platforms
– Utilize each platform by driving action, have a
purpose
• Raising Funds - ROI

10. Tactical Plan
• Timeline
• Campaign Details
• Best Practices
• Content
• Schedule

11. Best Practices
• Post Every Day
– Prepare posts in advance to aide you in the posting process
– Posts that are shared above the one scheduled would only
provide extra growth
• Focus on Engagement
– Respond to posts, questions, myths and other communication
in a timely fashion (keep in mind that social media is in real
time)
– Have a constant focus to ensure you are providing relevant
content

12. Best Practices cont.
• Have a Call to Action
o Always ask/push for a response in the form of a “like”, “share”,
“comment”, “retweet”, “pin”, or click on a link
• Don’t Over/Undersell
o Balance information with asks. 80% being information driven
content – 20% being hard sales or asks
• Make it Fun!!

13. Questions?

14. CONTACT BRANDON
www.TheBrandMentors.com
brandon@TheBrandMentors.com