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Setting up a Google Places Listing Using Google Places to build local brand awareness
How does my business rank ???
Most Viewed / Most Trustworthy
Keywords Drive Traffic
Keywords People Use to Find You Keywords Google Associates with You Keywords Your Website and Social Media Platforms are Optimized For
Suggested Key Word Ideas Day Spa Tanning Massage Therapy Sunless Tanning Relax Treatments UV Free
Get on the Map
Now, that’s what I call optimized!
Planet Beach Search
It’s FREE! Claim your business listing on Google. It's free! Claim and EditVerify your information to make sure people can find you on Google Stand outEngage customers with photos, offers, public responses and more Get insightsUse info about your listing to make smarter business decisions
Step 1 • Claim your listing BEFORE This will either read Edit this Place or Owner verified listing
Create a new listing if one doesn’t exist. AFTER
Step 2 UsePlanet Beach Day Spa (example) for your company name – NOT your franchise name
Step 3 Create your listing at www.google.com/places Sign in using a your Google account
Step 4 Planet Beach Day Spa Enter basic information: Company name, address, email, website, phone number, description and categories 123 Main Street Main City State 12345 planetbeach@gmail.com www.planetbeachtan.com This is where Faith will give you a description about your business.  Tanning Day Spa
Step 5 Enter Google Maps locator pin and address
Step 6 Enter hours of operations and payment options
Step 7 Enter 10 photos – use before and after photos Enter 5 videos Corporate youtube channel: http://www.youtube.com/planetbeach Corporate Flickr: http://www.flickr.com/photos/pbphotos/
Step 8 Add additional details specific to your franchise
Step 9 Collect testimonials Customers will need to write testimonials using a Google account
Testimonials
STAR RATINGS Upload photos and videos COMMENTS
Step 10 Monitor traffic and performance Tweak as needed
Tips Google places listings drive traffic to both your website and your listing page Make sure the phone number is a salesperson’s direct phone number and that it is answered – use a local number only! Reviews are a HUGE factor in ranking – try to get 10-15 positive The more often you update and monitor your listing, the higher Google will rank it. Listings that are more complete and have more recent info perform better

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Google places

  • 1. Setting up a Google Places Listing Using Google Places to build local brand awareness
  • 2. How does my business rank ???
  • 3. Most Viewed / Most Trustworthy
  • 5. Keywords People Use to Find You Keywords Google Associates with You Keywords Your Website and Social Media Platforms are Optimized For
  • 6. Suggested Key Word Ideas Day Spa Tanning Massage Therapy Sunless Tanning Relax Treatments UV Free
  • 8. Now, that’s what I call optimized!
  • 10. It’s FREE! Claim your business listing on Google. It's free! Claim and EditVerify your information to make sure people can find you on Google Stand outEngage customers with photos, offers, public responses and more Get insightsUse info about your listing to make smarter business decisions
  • 11. Step 1 • Claim your listing BEFORE This will either read Edit this Place or Owner verified listing
  • 12. Create a new listing if one doesn’t exist. AFTER
  • 13. Step 2 UsePlanet Beach Day Spa (example) for your company name – NOT your franchise name
  • 14. Step 3 Create your listing at www.google.com/places Sign in using a your Google account
  • 15. Step 4 Planet Beach Day Spa Enter basic information: Company name, address, email, website, phone number, description and categories 123 Main Street Main City State 12345 planetbeach@gmail.com www.planetbeachtan.com This is where Faith will give you a description about your business. Tanning Day Spa
  • 16. Step 5 Enter Google Maps locator pin and address
  • 17. Step 6 Enter hours of operations and payment options
  • 18. Step 7 Enter 10 photos – use before and after photos Enter 5 videos Corporate youtube channel: http://www.youtube.com/planetbeach Corporate Flickr: http://www.flickr.com/photos/pbphotos/
  • 19. Step 8 Add additional details specific to your franchise
  • 20. Step 9 Collect testimonials Customers will need to write testimonials using a Google account
  • 22. STAR RATINGS Upload photos and videos COMMENTS
  • 23. Step 10 Monitor traffic and performance Tweak as needed
  • 24. Tips Google places listings drive traffic to both your website and your listing page Make sure the phone number is a salesperson’s direct phone number and that it is answered – use a local number only! Reviews are a HUGE factor in ranking – try to get 10-15 positive The more often you update and monitor your listing, the higher Google will rank it. Listings that are more complete and have more recent info perform better

Editor's Notes

  1. Using Google Place to
  2. Google Places reaches millions of people who are searching for billions of things. You are local for something in the local area.
  3. 3 types of search results. Sponsored pay per click, organic results which is in the middle of the pages. Actually results at the bottom.
  4. The key to driving traffic are keywords. The key to getting found! If you get found you get business.
  5. Computer training
  6. You can stack you business name. Company name
  7. Make sure you use the Lori Gross WCIU video and photos. One should be logo of computer explorers and lego robotics.
  8. Next steps.