Reputation Management 101 Sam Michelson June 2, 2009
 
 
What should KFC do? <ul><li>Take Control of the top ten Google results </li></ul><ul><ul><li>Optimize other corporate prop...
If KFC can’t do it themselves - contact us! <ul><li>We view this effort as part PR, part SEO </li></ul><ul><li>We change c...
Takeaway for each of us.. <ul><li>Your Brand = greatest asset </li></ul><ul><li>Your top 10 is how the world sees you. </l...
Don’t Leave your Reputation to Chance  <ul><li>Take Control of your online reputation! </li></ul>
<ul><li>Sam Michelson </li></ul><ul><li>www.RepRelations.com  </li></ul>Thank You!
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Reputation Management - KFC

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Sam Michelson's slides from Affilicon June 2009. A short presentation on Reputation Management - a concrete example (KFC) and suggestions on how they can improve the situation in Google

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  • I wonder if KFC is listening?
    For the cost of airning a commercial or two they could completely own their online reputation - do they even care?
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Reputation Management - KFC

  1. 1. Reputation Management 101 Sam Michelson June 2, 2009
  2. 4. What should KFC do? <ul><li>Take Control of the top ten Google results </li></ul><ul><ul><li>Optimize other corporate properties into the top ten </li></ul></ul><ul><ul><li>Leverage Video (Commercials) and optimize YouTube </li></ul></ul><ul><ul><li>Move www.kfcscholars.org to page 1 </li></ul></ul><ul><ul><li>Make Twitter and Facebook Presence Prominent </li></ul></ul><ul><li>Take out Google Ads </li></ul><ul><li>Create Viral Buzz </li></ul>
  3. 5. If KFC can’t do it themselves - contact us! <ul><li>We view this effort as part PR, part SEO </li></ul><ul><li>We change clients’ Online Reputation – in a steady natural fashion. </li></ul><ul><li>We become their SWAT team for Rep Management </li></ul>
  4. 6. Takeaway for each of us.. <ul><li>Your Brand = greatest asset </li></ul><ul><li>Your top 10 is how the world sees you. </li></ul><ul><li>We all need to think about our online reputation </li></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Investors </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><ul><li>Customers </li></ul></ul>
  5. 7. Don’t Leave your Reputation to Chance <ul><li>Take Control of your online reputation! </li></ul>
  6. 8. <ul><li>Sam Michelson </li></ul><ul><li>www.RepRelations.com </li></ul>Thank You!

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