Brand Worship 2 : Cause
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Brand Worship 2 : Cause

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How to attract a community around your brand by defining your cause, purpose, spirit and stand in the world.

How to attract a community around your brand by defining your cause, purpose, spirit and stand in the world.

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Brand Worship 2 : Cause Brand Worship 2 : Cause Presentation Transcript

  • BRAND WORSHIP TURN YOUR CUSTOMERS INTO A CULT FOLLOWING Book Rapper RAP2 Your Cause Monday, 8 June 2009
  • A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world. Monday, 8 June 2009
  • Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do Monday, 8 June 2009
  • The Book Monday, 8 June 2009
  • Brand Worship is derived from... Monday, 8 June 2009
  • Monday, 8 June 2009
  • By... Douglas Atkin Monday, 8 June 2009
  • The RAPs Monday, 8 June 2009
  • Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit. Monday, 8 June 2009
  • The Brand Worship RAPs... Monday, 8 June 2009
  • RAP1 : The Culting Edge Monday, 8 June 2009
  • RAPs 2-10 : The Brand Arrow Monday, 8 June 2009
  • Touching That’s this one! Meaning Cause Build Belonging Believe Demonize Committing Leading Monday, 8 June 2009
  • RAP11: Your Brand Plan Monday, 8 June 2009
  • RAP2 Cause Monday, 8 June 2009
  • What’s your cause? Monday, 8 June 2009
  • What do you want to have happen? Monday, 8 June 2009
  • If you’re not out to.. Monday, 8 June 2009
  • ...cause anything... Monday, 8 June 2009
  • ...then you might as well... Monday, 8 June 2009
  • ...go back to bed. Monday, 8 June 2009
  • Your cause is the... Monday, 8 June 2009
  • SHARP END of your branding arrow. Monday, 8 June 2009
  • It’s at odds with... Monday, 8 June 2009
  • ...the current world. Monday, 8 June 2009
  • It needs to be... Monday, 8 June 2009
  • ...to attract a band of worshippers. Monday, 8 June 2009
  • SPIRIT PURPOSE STAND Three Elements of Your Cause Monday, 8 June 2009
  • PURPOSE : What’s Your Reason for Existence? Monday, 8 June 2009
  • SPIRIT : What’s Your Point of Difference? Monday, 8 June 2009
  • STAND : What’s Your Point of View? Monday, 8 June 2009
  • RAP2.1 Purpose Monday, 8 June 2009
  • What’s your reason for existence? Monday, 8 June 2009
  • The purpose of your business is not... Monday, 8 June 2009
  • ...making money. Monday, 8 June 2009
  • We need money like we need to... Monday, 8 June 2009
  • ...breathe, Monday, 8 June 2009
  • ...but breathing is not the purpose of our lives. Monday, 8 June 2009
  • Your purpose hits a deeper nerve. Monday, 8 June 2009
  • What’s the problem you are solving? Monday, 8 June 2009
  • What’s the concern you’re addressing? Monday, 8 June 2009
  • What are you aspiring to? Monday, 8 June 2009
  • If you stopped what you are doing right now... Monday, 8 June 2009
  • would anyone notice? Monday, 8 June 2009
  • Would you be missed? Monday, 8 June 2009
  • A Clue... Monday, 8 June 2009
  • Human beings are social animals. Monday, 8 June 2009
  • How are you helping people live better lives? Monday, 8 June 2009
  • Mmm... Monday, 8 June 2009
  • ...helping people live better lives? Monday, 8 June 2009
  • ...better lives? Monday, 8 June 2009
  • Action: Define your purpose. Monday, 8 June 2009
  • What’s the real reason I’m/we’re in business? Monday, 8 June 2009
  • Why did I get out of bed this morning? Monday, 8 June 2009
  • Really? Monday, 8 June 2009
  • Do you expect me to believe that? Monday, 8 June 2009
  • Why did I REALLY get out of bed this morning? Monday, 8 June 2009
  • RAP2.2 Spirit Monday, 8 June 2009
  • What’s your point of difference? Monday, 8 June 2009
  • Cars stopped being about transport long ago. Monday, 8 June 2009
  • Today we buy them for... Monday, 8 June 2009
  • comfort, safety, showing off and... Monday, 8 June 2009
  • ...because we can. Monday, 8 June 2009
  • We live in a... Monday, 8 June 2009
  • Spiritual Economy Monday, 8 June 2009
  • Not some airy-fairy, dressed in purple world. Monday, 8 June 2009
  • The spiritual are... Monday, 8 June 2009
  • ‘issues bigger than daily living’ Monday, 8 June 2009
  • They’re not physical. Monday, 8 June 2009
  • They’re symbolic! Monday, 8 June 2009
  • They’re not rational. Monday, 8 June 2009
  • They’re emotional! Monday, 8 June 2009
  • The good news is... Monday, 8 June 2009
  • ...demand for the spiritual is constant. Monday, 8 June 2009
  • We need meaning and belonging today. Monday, 8 June 2009
  • And, we’ll need them again tomorrow. Monday, 8 June 2009
  • Your point of difference doesn’t... Monday, 8 June 2009
  • ...live in your product features and benefits. Monday, 8 June 2009
  • up. Chunk Monday, 8 June 2009
  • It’s what your brand stands for. Monday, 8 June 2009
  • It’s what it represents. Monday, 8 June 2009
  • We consume and produce... Monday, 8 June 2009
  • beliefs, Monday, 8 June 2009
  • meaning, Monday, 8 June 2009
  • worldviews, Monday, 8 June 2009
  • aspirations, Monday, 8 June 2009
  • possibilities Monday, 8 June 2009
  • and... Monday, 8 June 2009
  • ...dreams. Monday, 8 June 2009
  • Revlon started selling dreams in a jar decades ago. Monday, 8 June 2009
  • Monday, 8 June 2009 Th e Ch u rc h ha sb ee ns ell in g sa lv at io n fo rc en tu rie s.
  • Barack Obama is selling us ‘hope’. Monday, 8 June 2009
  • Action: Define your point of difference in... Monday, 8 June 2009
  • spiritual, Monday, 8 June 2009
  • emotional and... Monday, 8 June 2009
  • ...symbolic ways. Monday, 8 June 2009
  • RAP2.3 Stand Monday, 8 June 2009
  • What’s your point of view? Monday, 8 June 2009
  • Which eggs do you buy? Monday, 8 June 2009
  • Free range? Cage? Organic? Monday, 8 June 2009
  • None – I’m a Vegan? Monday, 8 June 2009
  • It’s an everyday loaded question. Monday, 8 June 2009
  • We buy with our points of view. Monday, 8 June 2009
  • Did ya get that? Monday, 8 June 2009
  • We buy with our points of view. Monday, 8 June 2009
  • Eggs are produced in multiple ways because... Monday, 8 June 2009
  • ...not all eggs are created equal. Monday, 8 June 2009
  • Consumers don’t want it that way. Monday, 8 June 2009
  • And neither do you! Monday, 8 June 2009
  • Sameness is the death of brands. Monday, 8 June 2009
  • To create a cult-like following requires... Monday, 8 June 2009
  • SOME DEGREE OF EDGE Monday, 8 June 2009
  • or alienation. Monday, 8 June 2009
  • Your brand must stand for something. Monday, 8 June 2009
  • It must represent... Monday, 8 June 2009
  • ...a distinct alternative to the status quo. Monday, 8 June 2009
  • The good news is... Monday, 8 June 2009
  • ...not everyone will like you and your opinion. Monday, 8 June 2009
  • That’s the point of branding: Monday, 8 June 2009
  • The sharper your edge the better. Monday, 8 June 2009
  • Superman stood for... Monday, 8 June 2009
  • ‘Truth, Justice and the American Way’. Monday, 8 June 2009
  • His stand was to help people in need. Monday, 8 June 2009
  • Action: What’s your stand and... Monday, 8 June 2009
  • ...what are you going to do about it? Monday, 8 June 2009
  • Define your stand AND... Monday, 8 June 2009
  • ...the actions that would follow. Monday, 8 June 2009
  • What sort of eggs are you providing? Monday, 8 June 2009
  • Want More? Monday, 8 June 2009
  • This has been an introduction to the Brand Worship RAP. Monday, 8 June 2009
  • The Brand Worship RAPs... Monday, 8 June 2009
  • RAP1 : The Culting Edge Monday, 8 June 2009
  • RAPs 2-10 : The Brand Arrow Monday, 8 June 2009
  • Touching That’s this one! Meaning Cause Build Belonging Believe Demonize Committing Leading Monday, 8 June 2009
  • RAP11 : Your Brand Plan Monday, 8 June 2009
  • BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members Monday, 8 June 2009
  • Otherwise, to get the full Brand Worship RAP... Monday, 8 June 2009
  • here’s a secret link... Monday, 8 June 2009
  • ...as long as you don’t tell the members... Monday, 8 June 2009
  • http://www.bookrapper.com/ brandworship/10_brand.html Monday, 8 June 2009
  • Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP. Monday, 8 June 2009
  • Read the Book Rapper Blog... www.BookRapper.com/blog.html Monday, 8 June 2009
  • Look out for more slideshows at... www.BookRapper.com Monday, 8 June 2009