Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey
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Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey

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"Supersize Your Sales Data" - Erin Creasey (ECW Press) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

"Supersize Your Sales Data" - Erin Creasey (ECW Press) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

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Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey Presentation Transcript

  • SUPER SIZE your Sales Data
  • SUPER SIZE your Sales Data smarter!
  • SUPER SIZE your Sales Data smarter! bigger!
  • SUPER SIZE your Sales Data smarter! bigger! stronger!
  • ECWisENTERTAINMENT ECWisCULTURE ECWisWRITING ECWPRESS.COM
  • Hard Data
  • Flexibility
  • Experimentation
  • The Foundations of Data
  • Where We Get It • Sales Data from BookNet • BookScan (US) • Direct from retailers including B&T, Barnes and Noble, Ingram, BAM,Amazon • Direct from ebook retailers including Kindle, Nook, Kobo,Apple etc.
  • How We Use It ACQUISITIONS
  • ACQUISITIONS SALES PREP How We Use It
  • ACQUISITIONS SALES PREP PRINT RUNS How We Use It
  • ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS
  • ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS REPRINTS
  • How Do We Expand Our Knowledge Base?
  • What makes a successful book?
  • Online Chain Non Traditional Indie Digital Direct
  • • Google Analytics • Likes • Hearts • Reads • Reader Comments • Followers • Favourites • Retweets • Pins • . . .
  • The more you test, the better info you’ll have for future decision making.
  • 203,051 reads!
  • $10.95 $14.95 $24.95
  • Three Takeaways!
  • Figure out what pieces of (sales) data have the most relevance to the audience you’re trying to reach.
  • Organize it. How can you manage your data so it easy for you to review and share?
  • Start at the destination.
  • Erin Creasey Sales and Marketing Director, ECW Press erin@ecwpress.com @erincc