Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey

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"Supersize Your Sales Data" - Erin Creasey (ECW Press) at BookNet Canada's Tech Forum (BookNet 101) - March 5, 2014.

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Supersize Your Sales Data - Tech Forum 2014 - Erin Creasey

  1. 1. SUPER SIZE your Sales Data
  2. 2. SUPER SIZE your Sales Data smarter!
  3. 3. SUPER SIZE your Sales Data smarter! bigger!
  4. 4. SUPER SIZE your Sales Data smarter! bigger! stronger!
  5. 5. ECWisENTERTAINMENT ECWisCULTURE ECWisWRITING ECWPRESS.COM
  6. 6. Hard Data
  7. 7. Flexibility
  8. 8. Experimentation
  9. 9. The Foundations of Data
  10. 10. Where We Get It • Sales Data from BookNet • BookScan (US) • Direct from retailers including B&T, Barnes and Noble, Ingram, BAM,Amazon • Direct from ebook retailers including Kindle, Nook, Kobo,Apple etc.
  11. 11. How We Use It ACQUISITIONS
  12. 12. ACQUISITIONS SALES PREP How We Use It
  13. 13. ACQUISITIONS SALES PREP PRINT RUNS How We Use It
  14. 14. ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS
  15. 15. ACQUISITIONS SALES PREP PRINT RUNS How We Use It SALES ANALYSIS REPRINTS
  16. 16. How Do We Expand Our Knowledge Base?
  17. 17. What makes a successful book?
  18. 18. Online Chain Non Traditional Indie Digital Direct
  19. 19. • Google Analytics • Likes • Hearts • Reads • Reader Comments • Followers • Favourites • Retweets • Pins • . . .
  20. 20. The more you test, the better info you’ll have for future decision making.
  21. 21. 203,051 reads!
  22. 22. $10.95 $14.95 $24.95
  23. 23. Three Takeaways!
  24. 24. Figure out what pieces of (sales) data have the most relevance to the audience you’re trying to reach.
  25. 25. Organize it. How can you manage your data so it easy for you to review and share?
  26. 26. Start at the destination.
  27. 27. Erin Creasey Sales and Marketing Director, ECW Press erin@ecwpress.com @erincc

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