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The	
  magic	
  of	
  online	
  shopping.	
  Now	
  available	
  in	
  stores.	
  
	
  
Under	
  the	
  Radar	
  2010	
  
...
I	
  love	
  online	
  shopping!	
  
– Developed	
  PersonalizaFon	
  
– Founded	
  Automated	
  AdverFsing	
  
($300	
  m...
In-­‐Store	
  
$4T	
  US	
  
Online	
  Retail	
  
$210B	
  
•  Who	
  knows	
  if	
  the	
  price	
  is	
  good?	
  
•  Product	
  info	
  limited	
  to	
  the	
  box	
  
•  No	
  tr...
We’re	
  bringing	
  the	
  power	
  
of	
  online	
  to	
  in-­‐store	
  
shoppers	
  
•  Fun	
  and	
  beau?ful!	
  
•  Fun	
  and	
  beauFful!	
  
•  Social	
  microreviews	
  
•  Fun	
  and	
  beauFful!	
  
•  Social	
  microreviews	
  
•  Follow	
  who	
  you	
  want	
  
•  Fun	
  and	
  beauFful!	
  
•  Social	
  microreviews	
  
•  Follow	
  who	
  you	
  want	
  
•  Discover	
  new	
  pro...
•  Fun	
  and	
  beauFful!	
  
•  Social	
  microreviews	
  
•  Follow	
  who	
  you	
  want	
  
•  Discover	
  new	
  pro...
•  Fun	
  and	
  beauFful!	
  
•  Social	
  microreviews	
  
•  Follow	
  who	
  you	
  want	
  
•  Discover	
  new	
  pro...
•  Fun	
  and	
  beauFful!	
  
•  Social	
  microreviews	
  
•  Follow	
  who	
  you	
  want	
  
•  Discover	
  new	
  pro...
Demo	
  
How	
  can	
  retailers	
  &	
  brands	
  win?	
  
	
  
	
  
Help	
  your	
  customers	
  have	
  a	
  
beLer	
  experienc...
We	
  help	
  you	
  help	
  your	
  customers	
  
	
  
•  Retailers:	
  make	
  your	
  catalog	
  and	
  inventory	
  
s...
Simple	
  business	
  model	
  
•  Free	
  app	
  
•  Free	
  to	
  add	
  content,	
  have	
  a	
  presence	
  
•  Paid	
...
The	
  magic	
  of	
  online.	
  	
  Now	
  available	
  in	
  stores.	
  
•  Founded	
  by	
  Amazon.com	
  veterans	
  
...
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
BarcodeHero Presentation
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BarcodeHero Presentation

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BarcodeHero Presentation

  1. 1. The  magic  of  online  shopping.  Now  available  in  stores.     Under  the  Radar  2010   ©  2010  Kima  Labs,  Inc.                    November  12,  2010  
  2. 2. I  love  online  shopping!   – Developed  PersonalizaFon   – Founded  Automated  AdverFsing   ($300  million  channel)   – Led  Social  Networks  IniFaFve   2001-­‐2006  
  3. 3. In-­‐Store   $4T  US   Online  Retail   $210B  
  4. 4. •  Who  knows  if  the  price  is  good?   •  Product  info  limited  to  the  box   •  No  trusted  source   •  One  store  fits  all  –  no     personalizaFon   •  Nothing  social  or  viral   •  Long  lines!   have  to  “pre-­‐shop”  online!  70%  
  5. 5. We’re  bringing  the  power   of  online  to  in-­‐store   shoppers  
  6. 6. •  Fun  and  beau?ful!  
  7. 7. •  Fun  and  beauFful!   •  Social  microreviews  
  8. 8. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want  
  9. 9. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products  
  10. 10. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products   •  Compare  prices    
  11. 11. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products   •  Compare  prices   •  Works  with  any   product  in  any  store  
  12. 12. •  Fun  and  beauFful!   •  Social  microreviews   •  Follow  who  you  want   •  Discover  new  products   •  Compare  prices   •  Works  with  any   product  in  any  store     •  Checkout  (future)  
  13. 13. Demo  
  14. 14. How  can  retailers  &  brands  win?       Help  your  customers  have  a   beLer  experience!  
  15. 15. We  help  you  help  your  customers     •  Retailers:  make  your  catalog  and  inventory   searchable  and  discoverable   •  Brands  &  Manufacturers:  add  helpful  content   and  media   •  Publishers:  Let  in-­‐store  shoppers  access  your   product  content.  
  16. 16. Simple  business  model   •  Free  app   •  Free  to  add  content,  have  a  presence   •  Paid  promoFons  &  adverFsing  
  17. 17. The  magic  of  online.    Now  available  in  stores.   •  Founded  by  Amazon.com  veterans   •  Backed  by  Fer-­‐1  angels,  The  Washington   Post  Company,  and  execs  from  Amazon,   Wal-­‐Mart,  Google,  and  Facebook   •  OpportuniFes  for  retailers,  brands,   agencies,  and  publishers.  

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