5. PPC – THE GOOD
INSTANT TRAFFIC
Suddenly, your website will get Hundreds of
Visitors! There is no waiting period!
TEST YOUR WEBSITE
All these visitors are now hitting your site.
Are they “converting?”
MEASURE RESULTS
As we test, we optimize for the keywords that
are working.
INCREASE ROI
We keep tweaking the campaign, lowering
the ad costs, and spending more
money on what’s working.
TRAFFIC TEST MEASURE ROI
6. PPC – THE BAD
ADS ARE IGNORED
Only 25% of us actually click the ads at the
top of Google.
TAKES TIME
Usually takes 20 to 30 hours to setup a
campaign to test for 1,000 to 2,000
keywords. Whew!
TWEAK CAMPAIGN
Takes time to optimize the campaign for
what’s working. A newbie can spend
one week per month tweaking.
HIGH INVESTMENT
In order to do it right, you’ve got to spend
about 3K over 30 days to test
ADS TIME TWEAK COST
7. ORGANIC SEO – THE GOOD
BETTER TRAFFIC
You’ll start receiving “targeted traffic.”
Visitors will come to your site searching
for “buying keywords” and be more
ready to pull the trigger.
LOWER THE COMPETION
. The more effort you invest in organic SEO,
the higher your site appears in search
rankings -- pushing competitors farther
down the list.
IMPROVED REPUTATION
As we test, we optimize for the keywords that
are working.
LOWER COST
As you implemented sound SEO principles,
the cost-per-click for organic search
traffic is zero, giving your company an
edge over competitors who are trapped
in a pay-per-click universe.
TRAFFIC TEST MEASURE ROI
8. ORGANIC SEO – THE BAD
TAKES TIME
Can take 90 days (sometimes 150 days) to
push your website to the top of Google
for buying keywords.
WAITING PERIOD
. We have to wait 3 to 5 months to determine
if the buying keywords we’ve picked
are the best ones.
HIGHER RISK
At some level, without PPC data, we’re
playing the “guessing game?” What if
the keywords we’ve picked aren’t the
best ones? We won’t know until they
are ranked on Google’s First page.
NOT AN EXACT SCIENCE
Your website will rank on Google’s First
within 30 days for some keywords,
while others will take 90 days or longer.
This is the “nature of the beast” and
due in part to the way Google and
other search engines work.
TIME WAITING RISK BEAST
10. TESTIMMEDIATE
PPC
50% 74% 82% 95%
Ideally, you need to use a PPC Campaign when you need Immediate Results, you need to test your site to see if the sales funnel
is working correctly, you have at least a 3K monthly investment, and you have a manager to tweak your ad campaigns.
MANAGERINVESTMENT
11. KEYWORDSTIME
ORGANIC SEO
75% 50% 90% 30%
Ideally, you need to use a Organic SEO Campaign when you can afford to wait 90 days to get quality traffic, you already know
your keywords, you have a lower investment ($300 per month), and you have patience to deal with the vagueness of SEO.
PATIENCEINVESTMENT
12. QUESTIONS - ANSWERS
And we’ve got answers. Simply ask now
and we’ll be happy to lend you our
expertise.
Mark
Bloom
How Much Does Google
make annually from PPC?
Teona
Rodriguez
Why does Organic SEO
take so long?
Marian
Hobson
How do you know that we’ve
picked the best keywords for
Organic SEO?
YOU’VE GOT QUESTIONS
