The Curious Case Of The Case Study
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The Curious Case Of The Case Study

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Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/97041449@N00/3080070216/
  • PeopleOrganizations EventsProcesses
  • Hindsight!Photo Credit: http://www.flickr.com/photos/exfordy/123900378/
  • You can’t generalize
  • Show two or three video clips of case studies

The Curious Case Of The Case Study The Curious Case Of The Case Study Presentation Transcript

  • The Curious Case of the Case Study
    Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  • What is a Case Study?
  • Advantage
  • Disadvantage
  • Three Approaches
  • Linear Case Study
  • Process Case Study
    Change program
    Revise strategy
    Get more facts & reconsider
  • Grounded Case Study
    Situation & problem
    Objectives
    Target public(s)
    Strategies
    Tactics
    Timeline
    Budget
    Outcomes
  • Let’s Discuss
  • Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Assistant Professor of Public Relations
    Georgia Southern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bnixon@georgiasouthern.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blogs: publicrelationsmatters.com & learnercentered.wordpress.com