The Curious Case Of The Case Study

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Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/97041449@N00/3080070216/

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You can’t generalize

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The Curious Case Of The Case Study - Presentation Transcript

The Curious Case of the Case Study
Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
What is a Case Study?
Advantage
Disadvantage
Three Approaches
Linear Case Study
Process Case Study
Change program
Revise strategy
Get more facts & reconsider
Grounded Case Study
Situation & problem
Objectives
Target public(s)
Strategies
Tactics
Timeline
Budget
Outcomes
Let’s Discuss
Contact Me
Barbara B. Nixon, Ph.D. (ABD)
Assistant Professor of Public Relations
Georgia Southern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: bnixon@georgiasouthern.edu
Twitter: barbaranixon
Skype: barbara.b.nixon
Blogs: publicrelationsmatters.com & learnercentered.wordpress.com