Your SlideShare is downloading. ×
  • Like
The Curious Case Of The Case Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The Curious Case Of The Case Study

  • 1,498 views
Published

Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

Published in Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,498
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
31
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/97041449@N00/3080070216/
  • PeopleOrganizations EventsProcesses
  • Hindsight!Photo Credit: http://www.flickr.com/photos/exfordy/123900378/
  • You can’t generalize
  • Show two or three video clips of case studies

Transcript

  • 1. The Curious Case of the Case Study
    Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  • 2. What is a Case Study?
  • 3. Advantage
  • 4. Disadvantage
  • 5. Three Approaches
  • 6. Linear Case Study
  • 7. Process Case Study
    Change program
    Revise strategy
    Get more facts & reconsider
  • 8. Grounded Case Study
    Situation & problem
    Objectives
    Target public(s)
    Strategies
    Tactics
    Timeline
    Budget
    Outcomes
  • 9. Let’s Discuss
  • 10.
  • 11. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Assistant Professor of Public Relations
    Georgia Southern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bnixon@georgiasouthern.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blogs: publicrelationsmatters.com & learnercentered.wordpress.com