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The Curious Case of the Case Study<br />Barbara B. Nixon, Ph.D. (ABD)     ::      Georgia Southern University<br />
What is a Case Study?<br />
Advantage<br />
Disadvantage<br />
Three Approaches<br />
Linear Case Study<br />
Process Case Study<br />Change program<br />Revise strategy<br />Get more facts & reconsider<br />
Grounded Case Study<br />Situation & problem<br />Objectives<br />Target public(s)<br />Strategies<br />Tactics<br />Timel...
Let’s Discuss<br />
Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Assistant Professor of Public Relations<br />Georgia Southern Universit...
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The Curious Case Of The Case Study

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Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/97041449@N00/3080070216/
  • PeopleOrganizations EventsProcesses
  • Hindsight!Photo Credit: http://www.flickr.com/photos/exfordy/123900378/
  • You can’t generalize
  • Show two or three video clips of case studies
  • Transcript of "The Curious Case Of The Case Study"

    1. 1. The Curious Case of the Case Study<br />Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University<br />
    2. 2. What is a Case Study?<br />
    3. 3. Advantage<br />
    4. 4. Disadvantage<br />
    5. 5. Three Approaches<br />
    6. 6. Linear Case Study<br />
    7. 7. Process Case Study<br />Change program<br />Revise strategy<br />Get more facts & reconsider<br />
    8. 8. Grounded Case Study<br />Situation & problem<br />Objectives<br />Target public(s)<br />Strategies<br />Tactics<br />Timeline<br />Budget<br />Outcomes<br />
    9. 9. Let’s Discuss<br />
    10. 10.
    11. 11. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Assistant Professor of Public Relations<br />Georgia Southern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bnixon@georgiasouthern.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blogs: publicrelationsmatters.com & learnercentered.wordpress.com<br />
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