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The Curious Case Of The Case Study
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The Curious Case Of The Case Study

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Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.Photo Credit: http://www.flickr.com/photos/97041449@N00/3080070216/
  • PeopleOrganizations EventsProcesses
  • Hindsight!Photo Credit: http://www.flickr.com/photos/exfordy/123900378/
  • You can’t generalize
  • Show two or three video clips of case studies
  • Transcript

    • 1. The Curious Case of the Case Study
      Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
    • 2. What is a Case Study?
    • 3. Advantage
    • 4. Disadvantage
    • 5. Three Approaches
    • 6. Linear Case Study
    • 7. Process Case Study
      Change program
      Revise strategy
      Get more facts & reconsider
    • 8. Grounded Case Study
      Situation & problem
      Objectives
      Target public(s)
      Strategies
      Tactics
      Timeline
      Budget
      Outcomes
    • 9. Let’s Discuss
    • 10.
    • 11. Contact Me
      Barbara B. Nixon, Ph.D. (ABD)
      Assistant Professor of Public Relations
      Georgia Southern University
      Life Member & Past President of the International Listening Association (listen.org)
      E-mail: bnixon@georgiasouthern.edu
      Twitter: barbaranixon
      Skype: barbara.b.nixon
      Blogs: publicrelationsmatters.com & learnercentered.wordpress.com

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