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The Power of Play.	  By Bottom-Line Performance
Your Game Masters…aka presenters                  Sharon	  Boller	                             Sco,	  Thomas	             ...
The Power of Play for You? •  I	  like	  to	  play	  (board	  games,	  team	  games,	  computer	      games,	  puzzles,	  ...
Today’s agenda            	                     	                            	  
Why	     games?                                    “I learned SO“Can you                          much by playing   create...
1	         Why do games   work? 2	   3    	   The	  short	  answer?	       	             Because	  they	  are	            ...
Expert	  view:	  Carnegie	  Mellon….	  To	  progress	  in	  a	  game	  is	  to	  learn;	  when	  we	  are	  ac3vely	  enga...
But what’s FUN?•    Winning•    Achieving goals•    Triumphing•    Collaborating•    Exploring and building•    Collecting...
What’s Required to Learn?                                    Relevant	                                       Prac7ce	     ...
Breaking	  it	  down	  further:	  Feedback                                   “The	  premise	  of	  a	                     ...
Breaking	  it	  down	  further:	  Feedback	                                     School	  district	  had	  huge	  problem	 ...
Linking	  Games	  to	  LearningLearning	  Element	     Game	  Elements	  that	  Match	  MoLvaLon	                Game	  go...
Today’s agenda            	                     	                            	  
What	  is	  the	  Knowledge      Guru?A solution to a problem we’ve seen over and over                 with our clients.
We wanted…               For people to be able to PLAY         For them to LEARN while they played.  For clients to TRACK ...
How	        Guru links to LearningMoLvaLon	  –	  in	  story,	  in	  challenge	  (become	  a	  Guru)	                      ...
How	        Guru links to LearningMoLvaLon	  –	  in	  PBLs	                                    Annika, Age 8
How	      Guru links to LearningRelevance–	  no	  extraneous	  content,	  period.	                              Annika, Ag...
How	      Guru links to LearningRelevance–	  game	  quesLons	  mirror	  customer	  ?s	                              Annika...
How	       Guru links to LearningFeedback–	  immediate,	  followed	  by	  immediate	  opp	  to	  retry.	  Consequence	  =	...
How	      Guru links to LearningRetrieval–	  repeLLon,	  spaced	  learning	                              Annika, Age 8
How	         Guru does MeasurementAdmin	  tool	  lets	  you	  verify	  what	  people	  do	  –	  and	  don’t	  get	  
Today’s agenda            	                     	                            	  
ExactTarget (NYSE: ET)   We	  have:	   ave	  we	  enable	  marketers	  -­‐	    Based	  in	  Indy,	  great	  customers,	  i...
Why	  ExactTarget used the                              Guru1.  MulLple	  Product	  Lines	  and	  MulLple	  Product	  Laun...
Positioning the game1.                Reinforcement tactic                  rather than primary                   learning...
Marketing Messages ET Used	  	   Internal TVannouncements,    posters                      Incentives (prizes)
 	     Email messages
Intranet messages,     web promo
Positioning the game (cont)3. Required in some     functional units.     Provided managers4.     with idea kits.     Drew ...
What Did Folks Say…	  	      The game was great! It was a fun       way to learn about MobileConnect. I	         enjoyed t...
ExactTarget	  Business	  Results…Sales	  Related	  Metrics:	  1.  Quickest	  pipeline	  developed	  and	  closed	  compare...
Next time….1.   Ask some questions more     specific to specific job role2.   Test game as a primary learning     method v...
Want info electronically?•  Text	  the	  word	  GURU	  and	  your	  email	  address	  to	     38767	      –  EX:	  GURU	  ...
Thank You! Contact Us…Email          sharon@bottomlineperformance.com               	                 sthomas@exac,arget.c...
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Power of Play - Learning With Knowledge Guru

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Knowledge Guru is a game engine

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Transcript of "Power of Play - Learning With Knowledge Guru"

  1. 1. The Power of Play.  By Bottom-Line Performance
  2. 2. Your Game Masters…aka presenters Sharon  Boller   Sco,  Thomas   Bo%om-­‐Line  Performance   ExactTarget  Lead  designer,  Knowledge  Guru™  game  engine.   @sco%_thomas_et   @Sharon_Boller  
  3. 3. The Power of Play for You? •  I  like  to  play  (board  games,  team  games,  computer   games,  puzzles,  word  searches,  social  games,  etc.)   •  We  acLvely  use  game-­‐based  learning  in  our   organizaLon   •  I’d  like  to  implement  game-­‐based  learning  in  my   organizaLon  –  but  haven’t  convinced  people  of  its   value  yet.    
  4. 4. Today’s agenda      
  5. 5. Why   games? “I learned SO“Can you much by playing create this game. It wasmore stuff tons of fun. Ilike this?” Play Game learned more by playing this game than any webinar, meeting, or “Mind- document I’veblowing” encountered.” Annika, Age 8
  6. 6. 1   Why do games work? 2   3   The  short  answer?     Because  they  are   FUN.    
  7. 7. Expert  view:  Carnegie  Mellon….  To  progress  in  a  game  is  to  learn;  when  we  are  ac3vely  engaged  with  a  game,  our  minds  are  experiencing  the  pleasure  of  grappling  with  (and  coming  to  understand)  a  new  system.      (Jessica  Trybus,  New  Media  InsLtute’s  resident  Game-­‐based  Learning  and  CommunicaLons  Guru  and  Director  of  Edutainment  for  Carnegie  Mellon  Universitys  Entertainment  Technology  Center.)    www.bo%omlineperformance.com  
  8. 8. But what’s FUN?•  Winning•  Achieving goals•  Triumphing•  Collaborating•  Exploring and building•  Collecting•  Problem-solving or strategizing•  Role playing or imagining•  Surprise – surprising others and being surprised ourselves.
  9. 9. What’s Required to Learn? Relevant   Prac7ce   Ability    to     retrieve   later  Specific,  7mely  feedback  
  10. 10. Breaking  it  down  further:  Feedback “The  premise  of  a   feedback  loop  is   simple:  Provide  people   with  informaLon  about   their  acLons  in  real   Lme,  then  give  them  a   chance  to  change   those  acLons,  pushing   them  toward  be%er   behaviors.”     Wired  Magazine,  June   19,  2011  www.bo%omlineperformance.com  
  11. 11. Breaking  it  down  further:  Feedback   School  district  had  huge  problem  with   speeding.     Tried  replacing  old  signs  with  bigger,  new   ones,  LckeLng  people  during  drop-­‐off,   pick-­‐up  Lmes.  Nothing  worked.     What  finally  gave  measurable   improvement  was  “dynamic  speed   displays”  or  driver  feedback  signs.  “Your   speed.”     Signs  have  proven  to  be  consistently   effecLve,  gecng  people  to  slow  by  10   mph  over  several  miles.  They  work   because  they  leverage  a  feedback  loop.  www.bo%omlineperformance.com  
  12. 12. Linking  Games  to  LearningLearning  Element   Game  Elements  that  Match  MoLvaLon   Game  goals,  PBLs,  levels,  flow,  the   “fun”  Relevant   Game  mechanics,  story,  challenges,    pracLce   (.e.g.  the  rules),  game  theme.  Timely,   Immediate  rewards  and  consequences  specific  feedback  Retrieval  later   1)  Repeat  to  remember  –  repeLLon;  2)   spaced  learning  3)  Relevant  pracLce.    
  13. 13. Today’s agenda      
  14. 14. What  is  the  Knowledge Guru?A solution to a problem we’ve seen over and over with our clients.
  15. 15. We wanted… For people to be able to PLAY For them to LEARN while they played. For clients to TRACK what people were learning (or not learning) And for players to REMEMBER, long after they played.And…we wanted people to be able to play across multiple devices: desktop,iPad, or Android tablet via web app or native app. We wanted a solution thatcould work independently of an LMS…or be Tin Can compliant so it COULD work with an LMS
  16. 16. How   Guru links to LearningMoLvaLon  –  in  story,  in  challenge  (become  a  Guru)   Annika, Age 8
  17. 17. How   Guru links to LearningMoLvaLon  –  in  PBLs   Annika, Age 8
  18. 18. How   Guru links to LearningRelevance–  no  extraneous  content,  period.   Annika, Age 8
  19. 19. How   Guru links to LearningRelevance–  game  quesLons  mirror  customer  ?s   Annika, Age 8
  20. 20. How   Guru links to LearningFeedback–  immediate,  followed  by  immediate  opp  to  retry.  Consequence  =  points  gained/lost.   Annika, Age 8
  21. 21. How   Guru links to LearningRetrieval–  repeLLon,  spaced  learning   Annika, Age 8
  22. 22. How   Guru does MeasurementAdmin  tool  lets  you  verify  what  people  do  –  and  don’t  get  
  23. 23. Today’s agenda      
  24. 24. ExactTarget (NYSE: ET) We  have:   ave  we  enable  marketers  -­‐   Based  in  Indy,  great  customers,  including   We  also  h ü  1,500  employees  worldwide   through  sonware  -­‐  to  iASA,  Nike,  Papa   Best  Buy,  Groupon,  N ntegrate  data  to   create  250,000  users  worldwide  onsumer   John’s,  Mnified  view  of  each  c ü  a  u icroson   and  engage    ipartners  worldwide   ü  500  + n  real-­‐Lme,  cross-­‐channel         markeLng.      
  25. 25. Why  ExactTarget used the Guru1.  MulLple  Product  Lines  and  MulLple  Product  Launches   •  9  disLnct  product  lines  within  organizaLon   •  Product  line  releases  each  month  2.  Employees,  clients,  and  partners  had  training  overload;   we  needed  to  find  a  way  to  “mix  it  up.”  3.  MobileConnect  was  one  of  the  largest  product  launches   we  ever  had.  Cri7cal  for  us  to  educate  folks.  
  26. 26. Positioning the game1. Reinforcement tactic rather than primary learning method. 2. Marketed  the   heck  out  of  it  
  27. 27. Marketing Messages ET Used     Internal TVannouncements, posters Incentives (prizes)
  28. 28.     Email messages
  29. 29. Intranet messages, web promo
  30. 30. Positioning the game (cont)3. Required in some functional units. Provided managers4. with idea kits. Drew attention to5. leaderboards on a regular basis.
  31. 31. What Did Folks Say…     The game was great! It was a fun way to learn about MobileConnect. I   enjoyed the scenario-type questions,   which put it all in perspective.”   I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the MobileConnect   product.   The repetition of the different paths   helped me retain the information.
  32. 32. ExactTarget  Business  Results…Sales  Related  Metrics:  1.  Quickest  pipeline  developed  and  closed  compared  to   previous  product  launches  over  the  past  two  years    2.  Average  contract  value  2x  more  than  comparable   products  Support  Related  Metrics:  1.  First-­‐call  support  resoluLon  up  45%  compared  to   other  product  lines  (a  savings  of  ~$35/call)  
  33. 33. Next time….1. Ask some questions more specific to specific job role2. Test game as a primary learning method versus as a reinforcement method
  34. 34. Want info electronically?•  Text  the  word  GURU  and  your  email  address  to   38767   –  EX:  GURU  sthomas@exac%arget.com  •  Email  will  be  sent  with  links  to  a  variety  of   informaLon  sources  regarding  this  breakout  session  •  You  can  also  email  sharon@theknowledgeguru.com   and  request  info  as  well.  •  Check  out  public  games  for  yourself  at   www.theknowledgeguru.com/  or  download  a   sample  game  –  NutriLon  Guru  -­‐  from  App  store.  
  35. 35. Thank You! Contact Us…Email sharon@bottomlineperformance.com   sthomas@exac,arget.com  Twi%er   Sharon_BollerHandles   scott_thomas_etWebsites   www.theknowledgeguru.com www.exacttarget.comBooth   #608 (Sharon)DemoFest   #54 (Scott)
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