Start from the User

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A keynote about product design during the Institution of Engineers Singapore (IES) Design Award 2013 competition. In this talk, I discuss how we should start from the user on product design, whether hardware and software. Part of the emphasis will centered on some interesting principles such as learn from data, less is more and focus on the most boring but interesting feature.

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Start from the User

  1. 1. Start from the User Lean Lessons Learned fromDesign, Content & ExperienceBernard Leong 1
  2. 2. A Short Introduction of Myself ...Product Development Content Producer & Management 2
  3. 3. Start from asking why ... 3
  4. 4. Observe the world around you ... 4
  5. 5. Dig deep in the problem you are solving 5
  6. 6. Then work out how ... 6
  7. 7. Figure out the user behaviour:we are programmed to the Power of Habit 7
  8. 8. Transition from a book to an e-book 8
  9. 9. Designing Features for Users: Less is more 9
  10. 10. The most Boring feature is the most Important one. Exhibit 1: Instagram App - Uploading Speed 10
  11. 11. Think Scarcity: Demand vs Supply Exhibit 2: Mailbox AppPushing the user to repeat using the app subconsciously 11
  12. 12. Focus on closing the loop for the user Exhibit 3: Uber App 12
  13. 13. Learn to be a Growth HackerGrowth & Retention of Users are Independent of Technology & Features 13
  14. 14. User Growth is about content & content is expensive Exhibit 4: AirBnB Focus on Content 14
  15. 15. User Retention has a lot to do with customer serviceExhibit 4: Apple Stores inspired by Ritz Carlton Conceirge 15
  16. 16. Learn the behaviour of your user by data 16
  17. 17. What are the killer metrics that inspire users to come back? Exhibit 5: Fab.com 17
  18. 18. You live in an exciting worldwhere you can make your dreams come true 18
  19. 19. Any questions? 19

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