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zen & the art of mobile application strategy
bryan maleszyk
experience strategist. decent dancer.

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follow me: @BryanFromBoston

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first:
an idea

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Not the best idea?

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choosing a mobile application strategy can be challenging.
here are 9 recommendations to help.

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understand your users.
1

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not a captive
audience.
Who they are.
Where they will be.
When they will be there.

8.
Nikon Learn &
Explore
Amateur/new photographers
Visual learners
Brand-agnostic

9.
be goal-oriented.
2

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results-oriented
design
Yelp wants users to contribute
reviews.
Their app provides the ability
to draft reviews while at a
restaurant.

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add value everyware.
3

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mobicomp is changing the way we do some very fundamental things.

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the many forms of ubiquitous computing are indistinguishable
from the user’s perspective and will appear to a user as aspects
of a single paradigm: everyware.
- Adam Greenfield

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it doesn’t take long for a user to forget about the medium
and focus on the message.

15.
?
mobile platform-
web specific
app app

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mobile
Easier to develop
web Location services
app Local data storage possible
Build once, run (almost)
everywhere

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Rich media
platform-
High quality graphics specific
Offline access
iPad? app

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design for mobility.
4

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privacy, please.
5

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be findable.
6

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Your app here... Search

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measure once. measure twice.
7

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think big.
8

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start small (and fail often).
9

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Thanks!