zen & the art of mobile application strategy

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As an experience design consultant, I'm often asked by clients what they should be doing in mobile. Should we have an app? Should our website be optimized for mobile devices, and if so, which ones and which parts of the site?

So here are some tips on how to answer those questions. None of these tips is "pay me to tell you."

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  • zen & the art of mobile application strategy

    1. 1. zen & the art of mobile application strategy bryan maleszyk experience strategist. decent dancer.
    2. 2. follow me: @BryanFromBoston
    3. 3. first: an idea
    4. 4. Not the best idea?
    5. 5. choosing a mobile application strategy can be challenging. here are 9 recommendations to help.
    6. 6. understand your users. 1
    7. 7. not a captive audience. Who they are. Where they will be. When they will be there.
    8. 8. Nikon Learn & Explore Amateur/new photographers Visual learners Brand-agnostic
    9. 9. be goal-oriented. 2
    10. 10. results-oriented design Yelp wants users to contribute reviews. Their app provides the ability to draft reviews while at a restaurant.
    11. 11. add value everyware. 3
    12. 12. mobicomp is changing the way we do some very fundamental things.
    13. 13. the many forms of ubiquitous computing are indistinguishable from the user’s perspective and will appear to a user as aspects of a single paradigm: everyware. - Adam Greenfield
    14. 14. it doesn’t take long for a user to forget about the medium and focus on the message.
    15. 15. ? mobile platform- web specific app app
    16. 16. mobile Easier to develop web Location services app Local data storage possible Build once, run (almost) everywhere
    17. 17. Rich media platform- High quality graphics specific Offline access iPad? app
    18. 18. design for mobility. 4
    19. 19. privacy, please. 5
    20. 20. be findable. 6
    21. 21. Your app here... Search
    22. 22. measure once. measure twice. 7
    23. 23. think big. 8
    24. 24. start small (and fail often). 9
    25. 25. Thanks!

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