The Chronicles of a Mobile Web Economy
 Media, Apps Store & Augumented Reality

           Dr Bernard Leong
          Part...
Outline
• Trends and Observations
  of Mobile-Web in Asia
  Pacific.
• 3 Lessons on Developing
  Mobile-Apps Store.
• Where...
Source: Chris Anderson, “The Long Tail”
Inventory Storage & Distribution Costs Insignificant




                                 Source: Chris Anderson, “The Long...
Inventory Storage & Distribution Costs Insignificant
User Driven Innovation




                                 Source: Ch...
Inventory Storage & Distribution Costs Insignificant
User Driven Innovation
Opportunities for Niches Markets




          ...
Inventory Storage & Distribution Costs Insignificant
User Driven Innovation
Opportunities for Niches Markets

Signal to Noi...
Inventory Storage & Distribution Costs Insignificant
User Driven Innovation
Opportunities for Niches Markets

Signal to Noi...
Inventory Storage & Distribution Costs Insignificant
User Driven Innovation
Opportunities for Niches Markets

Signal to Noi...
Mobile Subscribers (M)/
                      Internet Users (M)   Internet Penetration (%)
                              ...
Mobile Internet Penetration by Market




Major Trends Ongoing in the Mobile-Web Economy
Asia Mobile Users Drive Mobile Internet Usage
Before 9 Jan 2007...




Web Developers          Mobile Developers
Mobile-Web Developers
After that, the iPhone changed the mobile-web landscape
Developers




                                          Consumers



                       Apps Store
                  ...
Lesson 1
Focus on one platform before scaling it up.
Apps Store



                                                          HTC Hero,
                                        ...
Apps Store




                   Standard Program
   Annual                                                              ...
Apps Store




              Developers paid via
                                    Credit Card or
 Payment      direct d...
Demo in SingTel
           HTC Dream
          Android Launch




Former CTO of Mixi is advisor to this company

         ...
Lesson 2
Don’t put your eggs on one apps store basket!
Free                                      Premium Version
     and Premium                                      (US$7.95)
...
Lesson 3
Understand the App Store Cycle & Support
Apps Discovery
                           Share/Tell a Friend (Viral
                        Screenshots, Rankings, Rating...
What’s interesting
for Developers?
“And one last
thing...”
BuUuk - Android & iPhone App in SG

Augmented Reality - The Next Craze
Thank You
            http://www.bernardleong.com
               Twitter/GMail: bleongcw
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The Chronicles of a Mobile-Web Economy

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Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.

Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.

Published in: Business, Technology

The Chronicles of a Mobile-Web Economy

  1. The Chronicles of a Mobile Web Economy Media, Apps Store & Augumented Reality Dr Bernard Leong Partner, Thymos Capital LLP http://www.bernardleong.com Twitter/GMail: bleongcw
  2. Outline • Trends and Observations of Mobile-Web in Asia Pacific. • 3 Lessons on Developing Mobile-Apps Store. • Where do we go from there?
  3. Source: Chris Anderson, “The Long Tail”
  4. Inventory Storage & Distribution Costs Insignificant Source: Chris Anderson, “The Long Tail”
  5. Inventory Storage & Distribution Costs Insignificant User Driven Innovation Source: Chris Anderson, “The Long Tail”
  6. Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Source: Chris Anderson, “The Long Tail”
  7. Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Signal to Noise is higher Source: Chris Anderson, “The Long Tail”
  8. Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Signal to Noise is higher Niche getting to the Mainstream is tough Source: Chris Anderson, “The Long Tail”
  9. Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Signal to Noise is higher Niche getting to the Mainstream is tough Platforms are “Walled Gardens” Source: Chris Anderson, “The Long Tail”
  10. Mobile Subscribers (M)/ Internet Users (M) Internet Penetration (%) (Mobile Penetration %) China 300 22.4 595 / (44.7%) Hong Kong 4.8 69.5 11.4 /(163.1%) India 81 7.1 413 / (N/A) Indonesia 25 10.5 128 / (N/A) Japan 94 73.8 102 / (N/A) South Korea 36.7 76.1 46 / (93.4%) Malaysia 15.8 62.8 27.1 / (N/A) Philippines 14 14.6 68.1 / (60%) Singapore* 3 122% 5 / (136%) Taiwan 15 20.5 25 / (110%) Thailand 13 24.2 61.9 / (89%) Vietnam 20 17.2 62 / (N/A) Source: Asia Digital Marketing Mobile-Web Users in Asia Pacific Markets 2008 Association Report 2009 *IDA Official Stats
  11. Mobile Internet Penetration by Market Major Trends Ongoing in the Mobile-Web Economy
  12. Asia Mobile Users Drive Mobile Internet Usage
  13. Before 9 Jan 2007... Web Developers Mobile Developers
  14. Mobile-Web Developers
  15. After that, the iPhone changed the mobile-web landscape
  16. Developers Consumers Apps Store (Publishers) Content Providers Telcos ©BL Mobile-Web Apps Store EcoSystem
  17. Lesson 1 Focus on one platform before scaling it up.
  18. Apps Store HTC Hero, Lenovo OPhone, Handsets Motorola MC iPhone Nokia N97 LG, Motorola, Blackberry Storm (Examples) series, LG, HTC Samsung Galaxy Phillips Operating iPhone OS 3.0 Symbian OS 9.4 Google Android Blackberry OS 4.7 Windows Mobile System (Mac OS X) Series 60 Rel 5 Developer (70%), Developer (70%), Revenue Nokia (30%) in Developer (70%), Google (30%) - Model net refunds after Developer (80%) Developer (70%) Apple (30%) for sale pays carriers and for credit card sales, per sale per sale of apps. billing settlement Developers fixed operator costs billing ©BL
  19. Apps Store Standard Program Annual US$200 (US$99) and Developer 50 Euros $25 (includes ten app $99 Enterprise Program Fee submissions) (US$299) Paid Apps: Austria, Frane, Germany, Apps Store in 77 Market Coverage Global Netherlands, Spain, US, UK & Canada Global Countries US & UK Free Apps: Global Downloads 2B 10M N/A N/A N/A ©BL
  20. Apps Store Developers paid via Credit Card or Payment direct deposit into Phone Bill with Google Checkout PayPal Credit Card Model bank account telco billing (monthly) 18M licenses 30M devices sold to all Market Size 50M Nokia (17M iPhones and N/A 21M subscribers handset (by 2008) Devices 13M iPod Touch) vendors for Windows CE developer.android msdn.microsoft Resources developer.apple.com publish.ovi.com na.blackberry.com .com .com ©BL
  21. Demo in SingTel HTC Dream Android Launch Former CTO of Mixi is advisor to this company http://www.foyage.com
  22. Lesson 2 Don’t put your eggs on one apps store basket!
  23. Free Premium Version and Premium (US$7.95) Free Version (US$3.99) iTunes has too many twitter apps and none Highest downloaded paid app of them are monetising well. in Ovi Store (no competitors) Identify the Blue Ocean and Your App might make the mark
  24. Lesson 3 Understand the App Store Cycle & Support
  25. Apps Discovery Share/Tell a Friend (Viral Screenshots, Rankings, Ratings and comments Repeat Process Decision to Purchase Transaction Payment Model Apps & Updates Integrated with Telco Operator Purchases & Downloads Status Check out Account Mobile or Desktop initiated Revenue Sharing
  26. What’s interesting for Developers?
  27. “And one last thing...”
  28. BuUuk - Android & iPhone App in SG Augmented Reality - The Next Craze
  29. Thank You http://www.bernardleong.com Twitter/GMail: bleongcw

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