12snap – At A Glance» A pioneer in the mobile marketing space» An outstanding combined skillset in technology, creative development and brand management» International references and global campaigns» Development of innovative and creative marketing and CRM solutions» Winner of four Cannes Lions 4 4
Service Portfolio Tips, tricks & support directly to your Nokia N96. Your subscription is now activated and your 1st tip will arrive soon. If you no longer wish to receive My Nokia tips & tricks to your mobile, reply to this message with MYNOKIA STOP Mobile Internet Mobile CRM Digital Campaigns Mobile Applications 6
Mobile Market Fragmentation - Germany Market Share Installed Base35%30%25% Android20% iPhone Symbian Blackberry15% Windows Phone Others10%5%0% Quelle: Nielsen 2011
Shifting Dynamics in Mobile Market Market Share Sales in a Week70%60%50% Android40% iOS Symbian30% WP7 RIM Other20%10%0% Dec-10 Dec-11 Quelle: Kantar 2011
Differences in PlatformsLanguage: .net Dalvik (Java) Objective - CInterfaces: Microsoft Java OSX 240x320 to 320x480 &Resolution: 800x480 1280x720 640x960 Few A Lot OneBrands: Nokia, Samsung, HTC, LG Samsung, HTC, LG, ZTE, Asus Apple Acer, Huawei, PanasonicVersions: WP7 & WP7.1 A Lot A Few
No Short Cut to Cross Platform Development» Selection of process depends on the idea» Native is the best but also the most expensive way» Native allows for the best user experience and integration into platform» Cross Platform tools can be a short cut but often not as efficient thus cheap as hoped» For Cross Platform the concept has to take into account the tool used
One App Doesn‘t Fit All Rather develop one platform perfect, than many platforms in a hurry.