Le cloud permet de suivre des charges non predictibles
Le cloud permet de ne pas s’engager financierement
Le cloud permet de se concentrer sur son métier de base
Welcome/ thanks [to be localised to event theme, host and guests] Over the last few years, governments around the world facing the recent economic crisis, have been exploring ways to better turn large investment in public research into new and better services and products, toremain competitive. Innovation has turned into a buzzword, but it’s essential to both near term and long term success, for every economy, industry sector and business, every government, community and individual.In this presentation aims I will present the contribution of Microsoft to innovation in Europe. Firstly by looking at our R&D assets in the region which allow us to better serve European customers. Secondly by showing you our support to ‘innovators’, researchers, entrepreneurs and future generations in Europe.Illustrations:Two researchers of the Computer Mediated Living Group, Microsoft Research, CambridgeNetwork connections in a data centreSoftware design first place winners of 2011 Imagine Cup, team HermesRoger Needham Building, Microsoft Research, CambridgeAndrew Philips, Research, Computational Biology Group, Microsoft ResearchDigital Heirloom project, Microsoft ResearchTwo researchers of the Computer Mediated Living Group, Microsoft Research, CambridgeScreenshot of the Eye on Earth website, a partnership between Microsoft and the Europe Environment AgencyTwo research of the Programming Principle and Tools group, Microsoft Research, CambridgeEuropean flag
This maps shows you our basic and applied research centres in Cambridge and Aachen. Our development centres in Austria,Denmark,France,Germany, Ireland,Norway,Poland, Portugal,Romania,Serbia and theUnited Kingdom. And our joint research centres and innovation centres across Europe.In the next slides we’ll look more closely at some of them, starting with Microsoft Research in Cambridge, UK.
From killer apps to technology maturityHistorically a software innovation unlocks new potential, but it takes a first “killer app” to drive adoption and further development of the innovation to maturity. When something new comes along, end-users drive adoption if there is a clear benefit to using it. Technology phases build on each other, and recently they are happening faster. PhasesDOS (1981-1995)Last version of DOS as a separate program shipped with Windows 95Apps: Spreadsheets, word processorsGUI (1985-present)Windows 1.0 in 1985Apps: Desktop publishing, multimediaInternet (1993-present)Mosaic launched 1993, Netscape Navigator launched 1994, IE 1.0 and 2.0 launched 1995Apps: Email, web browsersClient + Cloud (2006 - present)In 2006, Amazon launched its Elastic Compute cloud (EC2) as a commercial web service, the first widely accessible cloud computing infrastructure serviceApps: Location-based apps, social networksNUI (2012 – present)Manycore processors ship in 2012Apps: Not sure, but they will be human-centric and immersive Apps like social networking and mobile location-based applications are driving the development of client+cloud. Natural user interfaces and the first killer apps for that technology will take off around 2012, when manycore desktop machines arrive on the market. We are on the verge of a transformation of the roles computers play in our lives, and how we interact with them. How do our computing systems need to evolve?
A series of technology trends is leading to rapid progress and change in the technology we use at home, which in turn is influencing how we expect to use technology for work and driving the consumerisation of IT. As these technology trends converge with social and business trends, the role that technology plays throughout our lives will continue to evolve.The computing ecosystem. Our view of what defines a computer is changing as previously “unintelligent” objects are gaining intelligence, becoming connected, and joining the ecosystem of computing. We are entering the era of an “Internet of things” in which almost any object can be connected to the Internet and collect data that contributes to a global web of knowledge. Virtually every type of product is becoming part of the computing ecosystem—from cars, phones, and houses to scales, cameras, power meters, and televisions. Many of the computers you’ll interact with in the future will be in devices that we don’t think of as computers today. In effect, computing is becoming increasingly invisible.The explosion of data. The immense number of digital devices in our world is driving an explosion in data. Deep analysis of this vast amount of data is enabling computers to begin to understand the physical world and to behave in a more human way, anticipating our needs and understanding our intentions.Natural interaction. More natural ways to interact with technology are rapidly emerging—multitouch, voice, vision, gestures, and many more. This means that for the first time, computing will adapt to us and demonstrate some degree of “intelligence.” This trend will see computers shift from being tools to being helpers, performing tasks on our behalf based on an awareness of the environments we are in and the context of our actions. Ultimately, this will enable computing interfaces that are far more natural and increasingly simple to use, helping eliminate the learning curve of today’s technology.Pervasive displays. New display technologies will give rise to displays that are light, portable, flexible and cheap. We’ll carry a screen around with us as easily as we carry a magazine today, and we’ll take for granted the fact that screens are embedded wherever they might be useful—whether we’re at home, at work, on the move, or in public spaces. And ubiquitous connectivity will automatically link our information to those screens when we want to use them.Social computing. Social computing has already changed how we create and maintain our connections with others. But the world of social computing remains highly fragmented. The lack of integration creates frustrating disconnects that are inevitable when we are forced to switch between services and applications to stay up to date. Social computing will undergo a dramatic transformation as technology advances make it possible to weave our social lives more deeply and more seamlessly into every aspect of our digital lives, so that information from our social networks can provide insights to guide us in the real world and online. Social networking itself will also change, becoming far more visual and less text-centric.Cloud computing. With its massive data centers, cloud computing delivers virtually infinite resources, providing the storage capacity and processing power to tackle some of the world’s toughest problems in healthcare, the environment, energy, scientific discovery, and many other fields. A hub for all data and information, it will enable us to capture, store, index, parse, and recall as much of our day-to-day lives as we choose to share. It will also provide a platform for orchestrating the flow of information and technology across our lives so that we always have instant access to the tools and information that we need. Fundamental breakthroughs in massively parallel computing will enable us to see patterns in data that can make actionable intelligence more prevalent.Ubiquitous connectivity. Increasingly we will be connected at all times to people, information, services and applications without requiring any specific action on our part. This will liberate the information that we have created ourselves and unlock any information from any source that might be relevant to where we are and what we are trying to accomplish, bringing everything we need together seamlessly in the form that is most useful.
Today, Microsoft offers a breadth of platforms from phone to PC to web, as well as a cloud platform spanning these experiences. Microsoft’s vibrant partner ecosystem of over 700,000 partners who deliver products and services to consumers and enterprises of all types based on these platforms. My team’s work focuses on cultivating relationships with Microsoft’s next generation of partners – startups and entrepreneurs.
For businesses, however large or small, cloud computing significantly reduces capital expenditure in hardware and IT support and brings flexibility and scalability of IT services.According to a survey of the European Network and Information Security Agency, 68% of the 72 companies who responded would engage in cloud computing to avoid capital expenditure in hardware and IT support, 63% for the flexibility and scalability of IT resources. For small businesses, cloud computing bring state of the art IT services of a type that used only be available to the largest corporate or government users. This means in particular the small businesses can now offer services to large customers they were not able to reach before because their IT infrastructure was to small to cope with the requirement of those large customers.Companies can also use cloud computing to accelerate the experimentation cycle and improve time-to-market for their products by deploying online solution in days rather than months. Often the costs and time required to test a new product or service or try a new way of engaging customers are so prohibitive they discourage companies from even trying them. But cloud computing offers an inexpensive and flexible way to deploy the infrastructure as needed to test ideas. The technology can be used internally and externally with cloud services. It is challenging the mind-set that innovative market responses always require long lead times and a lot of money.According a recent report published by Microsoft Ireland “the full potential of cloud computing lies in innovative new services that are being developed and delivered using cloud computing. These include: business functions and services that are currently carried out in house or procured from specialist consultants; social networking services; multiplayer games; and, gaming products.” Examples of innovativeSMEs using Cloud Computing:Many examples of SMEs innovating using the Cloud can be found at:http://www.microsoft.eu/CaseStudies/Home.aspxSources: Survey – An SME perspective on Cloud Computing, November 2009http://www.enisa.europa.eu/act/rm/files/deliverables/cloud-computing-sme-survey 10 Minutes on the Cloud,PricewaterhouseCoopers, June 2010http://www.pwc.com/us/en/10minutes/cloud-computing.jhtml ‘Ireland’s Competitiveness & Jobs Opportunity: Cloud Computing’, Goodbody Economic Consultants, January 2011.http://www.microsoft.com/ireland/cloudreport/Explaining the economy of scale:Cloud economies of scale are stronger than commonly understood, leading to very strong first mover advantages and high barriers to entry. There are also, of course, very few organisations with the wherewithal (technical and financial) to run public data-centres of the scale (100k+) needed to reach optimum efficiency. At massive scale, the cloud provider is able to negotiate steep discounts with its hardware, power and bandwidth providers which further secures its advantages. When 100k+ machines are on order, hardware providers will tailor everything from their hardware designs to their support capabilities to win business. Not only does the cloud provider require huge bandwidth today but it’s in a position to secure long-term contracts on such bandwidth with providers strong financial incentives to the bandwidth provider. The economics of scale continue. A public cloud provider is able to pool demand from a diverse customer base. Customers in different businesses require peak computing loads at different times. Customers across different industries are discordant with some industries experiencing peak demand in the Winter (e.g., retailers) while others experience peak demand in the Summer (e.g., energy companies in Texas). Customers in different time zones across the world are ‘awake’ at different times. The public cloud provider can dramatically increase the utilisation of its hardware by multiplexing across a range of these customers and to a far greater extent than a provider to a single business.Lastly, through extensive automation and the ability to run fewer applications for many customers, the labour costs in a data-centre become a very small proportion of overall costs. In a contemporary on-premises data-centre an IT person may be able to manage 100 machines. In a public cloud data-centre, one person needs to support 1,000s of machines.
Why entrepreneurship mattersThat’s not insignificant, and today we’re starting to see more and more businesses reap the rewards of this cooperative approach. The Kauffman Foundation is one of the largest foundations in the United States, and the world’s largest foundations devoted to entrepreneurship. Their mission is to help individuals attain economic independence by advancing educational achievement and entrepreneurial success, realized this years ago, and have done more to spur and support entrepreneurism than possibly any other organization in existence. That’s why they are an important partner in the network.
Entrepreneurs play a vital role in driving innovation and creating the kinds of new jobs that are essential to sustainable economic growth.Microsoft BizSpark is an exciting way for Microsoft to help provide business startups with the development tools, advice and exposure they need at a time when they are most valuable and least affordable—during the first three years.Eligibility: --Members are sponsored by a network partner– privately held, in a software business for less than 3 years and with less than $1M in revenues (country-level varients of less than USD $1M apply)--no costs for the first three years of the program. --Microsoft will assess a USD$100 program offering fee at the end of participation in the programSoftware:All the software included in the Visual Studio Team System Team Suite (VSTS) with MSDN Premium subscription– for the entire development teamExpression Studio (Version 2)VSTS Team Foundation Server (Standard Edition)Production License use rights to host a “software as a service” solution over the Internet, using the following platforms: Windows Server (all versions); SQL Server (all versions); Office SharePoint Server; Systems Center, and BizTalk Server.SuportVisibility:VisibilityStartups will have the opportunity be profiled and promoted on the BizsparkDB, an online startup directory, where Microsoft will promote promising startups to an audience of potential investors, clients, and partnersOutcomes of BizSpark :Creates a mutually beneficial ecosystem among three groups: high-potential technology startups, entrepreneurial and economic development organizations (a.k.a. Network Partners such as TiE, EBAN, Venture Capitalists and relevant Gov’t agencies), and Microsoft.Helps foster software innovation by enabling startups to easily access Microsoft’s tools, services and support that can help them get their solutions to market quickly.Enrollment in the program is free. Microsoft will assess a U.S. $100 program offering fee at exit.
Nous accueillons les entrepreneurs régulièrement dans cette salleLe TechCrunch Remix (France) 300 présentsPitch Your App, 7 entreprises on pitché à des grands nom (Niel, Simoncini, Granjeon)Nous sponsorisons l’ecosystemeStart in Paris (concours de pitch mensuel, dans cette salle ce soir)Founder Institute (formation à l’entreupreuneriat)
Working with large companies like MSFT can be very rewarding
It can also be problematic. Like the whale in this story, a large company has its means of navigation and behaviour and it’s best to understand them very well
Cantine de Nantes
Blaise VignonStartup guy @ Microsoft France• Your contact for everything startupBizspark:• Software• Support• Visibility• And more@blaise_v• Or email@example.com
A sad statisticProportion of New BusinessesFounded in 1992 Still Alive By Year. Most startup failures are due to running out of money before having the right product There can be other (WCR, founder shoutfest, litigation) But not in the context of thisSource : Illusions of Entrepreneurship talk Scott Shane (US Data, all industries)
The following slides were built with software engineering in mindSoftware engineering is• Highly creative• Very interdependant on coworkers• Loosely coupledIn short, it is like many other startup functions• Marketing• PR/Communication• Business Development• Product design The learning from Software Engineering have been applied to broader fields
The longer the project, the likelier the failure
….because it is the less clear what success looks like … 60% of project requirement changes 50 40 30 20 10 0 10 100 1000 10000 100000 Project size (measured in function points, yes, we know…)
… and noise levels can get out of control… Undefined Anarchy Requirements ComplexWell defined Cutting edge Mature Technology (project environment in general)
…but do we know why projects should be big? Only 20% of features are used often
… and designing the wrong thing is easy…(we do not always know what the customer will look like)
Project (and startup) management can be like this
Inefficient way of workingThe « break-down and specialize »management method leads to many wastes:Stock of useless functionalities, High cost of coordinationdocumentation and communication
Agility proposes a different management paradigm…Individuals and interactions over processes and toolsWorking software over comprehensive documentationCustomer collaboration over contract negotiationResponding to change over following a plan Source: http://agilemanifesto.org/
Important Agile Principles Customer satisfaction Collective is the main goal commitment Measure to Intrinsic objectivize quality
Agility proposes a different management paradigm…
Fail fast, fail early• As we are delivering fast, we can harvest positive and negative feedbacks• As we accept changes, we can take into account these feedbacks and adapt our plans• Feedback is more precious than perfection
Tips to accelerate failure (or success) • Instead of building a full product or service, prototype it • There are several prototype types:Mechanical turk Pinocchio The Provencial The Minimal Viable Product
Agile MarketingImagine and Generate demandvalidate the MVPCu s t omer Cu s t omer Cu s t omer Companydis c over y Val idat ion c r eat ion bu il ding Validate market Accelerate! hypothesis
Agilité temporelle “On / Off “ “Croissance Rapide“ Période Charge Charge d’inactivité Utilisation Utilisation Utilisation Temps Temps Capacité de montée en charge rapide Difficulté d’identifier les services à succès Déploiements complexes “Charge imprévisible“ “Charge prévisible“Charge Charge Utilisation Utilisation Temps TempsPic de charge non planifié Services à pics de charge réguliersPerformances dégradées Services à tendance saisonièrePanne générale dans les cas extrêmes Complexité & capacité de calcul gaspillée
Agilité financière• Sans le nuage, pertes et inefficacités • Avec le nuage, un tracking plus serré en fonction des besoins
Agilité de compétence Informatique Cloud IaaS Cloud PaaS Traditionnelle Infrastructure Plate-Forme Vous gérez Applications Applications Applications Vous gérez Données Data Data Runtime Runtime Runtime Middleware Middleware Middleware Géré par l’opérateur CloudVous gérez O/S O/S O/S Géré par l’opérateur Cloud Virtualisation Virtualization Virtualization Serveurs Servers Servers Stockage Storage Storage Réseau Networking Networking • Dans le cadre d’un cloud privé, l’opérateur de Cloud, c’est vous • La gestion des couches « grises » est souvent automatisée au maximum
Identity, Application & Management Models You Already KnowSupports Variety Of Programming Languages
Contributing to innovation in Europe <<SPEAKER>>
Microsoft’s R&D facilities in Europe FINLAND NORWAY SWEDEN RUSSIABasic and applied research centresDevelopment centres ESTONIAJoint research centresInnovation centres (MIC) DENMARK LATVIA IRELAND LITHUANIA UNITED KINGDOM BELARUS NETH. POLAND BELGIUM GERMANY LUX. CZECH R. UKRAINE SLOVAKIA FRANCE AUSTRIA MOLDOVA SWITZERLAND HUNGARY SLOVENIA CROATIA ROMANIA ITALY BOSNIA PORTUGAL and HERZ. SERBIA SPAIN BULGARIA MONT. MACEDONIA ALBANIA GREECE MALTA
Waves of innovation 2012-… 2006-present 1993-present 1985-present1981-1995 T O D AY
Consumer trends driving IT Ecosystem of Data explosion Natural Pervasive computers interaction displays Social Cloud Ubiquitous computing computing connectivity
Cloud, a key driver for innovation• Cost savings allow redirecting Economies of scale money on innovation,• Flexibility and scalability of IT Cloud services,• Allow SMEs to offer services of the big ones, $/computing power• Accelerate experimentation cycle, Mainframe• Reduce cost of testing ideas,• Improved time-to-market of products by deploying online Client/Server solutions in days,• Innovative services to be delivered Computing power using the cloud.
“I NEVER PERFECTED AN INVENTION THAT I DID NOT THINK ABOUT IN TERMS OF THE SERVICE IT MIGHT GIVE TO OTHERS.” Thomas Alva Edison, GE Founder Entrepreneurship and Innovation are inextricably linked.7
“Young firms (ages 3 – 5) comprise less than 1% of all companies, yet generate roughly 10% of new jobs in any given year.” Source: High Growth Firms and the Future of the American Economy, Kauffman Foundation, 201035
The MarketTechnology startups are booming Industry press reports that software $14.8 Billion innovation is as high as it’s been since 2000, with an 8% YOY increase1 In 2007, investors pumped $14.8 billion into 1,530 IT industry deals2The Opportunity is immense Huge demand for development tools and platform technologies; and a growing need for a unified community to foster entrepreneurial success.1 Based on historical data from Price Waterhouse Coopers Money Tree Report(https://www.pwcmoneytree.com/MTPublic/ns/nav.jsp?page=industry) 20072 Forbes, January 22, 2008 36
Microsoft BizSpark™Microsoft BizSpark™ is a global program designed to unite Startups with resources. It is anextension to the existing Local Software Economy and academic programs, such asDreamSpark, and is delivered in partnership with the entrepreneur community. providing: Software • Full Featured Development tools and production licenses of server products Software •No upfront costs (USD$100 at program exit) Support Visibility • Community support from over 300 network and hosting partners Support • Professional technical support from Microsoft Visibility • Profile and promotion on the BizSparkDB
The Objectives• Establish connections with local Startup ecosystems• Unite global entrepreneurial and technology resources• Generate a deal flow stream• Create a new partner experience for Startups 38
Bizspark is ONE tool among several Représentants français: • Calinda Accompagnement • Talentsoft ad-hoc au niveau 5 • Captain Dash en France international 80 dans le • News Republic monde • Kobojo Accompagnement 120 startups parainées depuis 120 ad-hoc au niveau Startups en France le lancement du programme national depuis 2005 Soutien marketing et technique 810 Pour toutes les entreprises ou startups en France projets du domaine du logiciel depuis 2008 ou du service en ligne 110Partenariat avec partenaires S’appuie sur un réseau de (incubateurs, VC AccompagnementMicrosoft pour Microsoft partenaires de l’écosystème s, coachs, héber geurs….) • Logicieltoutes les startups • Support • Visibilité
Microsoft presence in the ecosystem • Start in Paris• TechCrunch France Remix • Seedcamp• Pitch Your App • Innovate • Founder Institute
Outcome to be avoided“This particular species of whaleplot a route by sound and haspoor eyesight. There is apossibility that it may simplyhave not heard thesailboat, which had its motoroff.”OFW News on the Web, July22nd, 2010
The ToP 10 8• Know the Whale – Objectives – Structure – Culture – Programs and Events• Start with the field and customers• Develop Multiple Relationships• Alignment: Position Yourself• Know (and say) exactly what you want