Capture Your Cloud DaaS - The Business Opportunity


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Desktop-as-a-Service is a great opportunity for Cloud Services companies

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Capture Your Cloud DaaS - The Business Opportunity

  1. 1. Agenda• What is DaaS?• Why should you care?• How do I capture the opportunity?• Are you ready to Go?
  2. 2. What is DaaS? App-V Streaming VDI Other? XenDesktop Windows RDS Application Virtualization
  3. 3. The Daas Solution Customer Desktop Citrix Windows RDS Windows Office 2010
  4. 4. TodayHardware never cheaper and faster Software Admin task replication Enabling ITeconomies of scale Flexible software licensing
  5. 5. Cloud evolution to Daasₓ Salesforce with CRM in the cloudₓ Google in the cloud offering email,ₓ Microsoft offering applications like Office 365The next natural evolution from disparate applications inIT is integration, enhancement. The Hosted and Managed Desktop. Desktop as a Service, or Daas. Your Windows desktop anywhere, on any device.
  6. 6. Why should you care?The Customer Perspective – Challenges and Priorities How do I manage costs? How do I ensure my How do I keep applications are my data safe and available and can applications be accessed? secure? How do I effectively migrate my desktops? How can I preserve How do I take and extend my advantage of existing investments? virtualization? Should I embrace cloud services?
  7. 7. What you can do?• Reduce Total Cost of Ownership• Increase Business Agility and Continuity• Enable Anywhere Access• Improve Security and Compliance• Future proof IT – It’s not just about Windows 7, it’s about getting ready for all future versions of Windows• Management – you can deliver a better management experience to customers than they can to themselves  A consistent user experience on any device  End-to-end management  Unified visibility and reporting
  8. 8. The Market PerspectiveSMB Behaviors 86% SaaS 58% Virtualization -20% IT Staff “Technology-Savvy SMBs are Key to Catalyzing the Economic Recovery” - 2009 Microsoft SMB Insight Report 2008 2009 2010
  9. 9. The Market Perspective – OK, butwho’s it forBased on Citrix’s research Australia’s marketwould be roughly 38,000 SMBs with close to800,000 usersHere’s the low lying fruit• 10 - 250 employees• Limited IT generalist• Some staff requires remote access
  10. 10. It’s real
  11. 11. It’s real
  12. 12. 3 Simple Steps1. Microsoft SPLA partner2. Citrix CSP partner3. Business Challenge discussion
  13. 13. Business challenge:Reduce IT expenditure while improving customer service & Security
  14. 14. CIO Discussion• Your opportunity is to explain to business owners that you can provide a better user experience than they do now, for a cost reduction in the IT Expenditure.• Your core business is IT, theirs is not.• You have greater economies of Scale in your IT Infrastructure or Data Centre to enable you to offer a lower cost per user, than they do or ever could.
  15. 15. Leverage• Leverage your existing investment in your IT Infrastructure, & Resources by offering additional software and managed services.• Increase your offerings at no cost for existing SPLA partners.• Increasing your software offerings inturn increases your managed services required to install, activate, manage and support those software licenses.
  16. 16. Are you ready to Go?• Do you currently have a Daas offering?• Are your customers asking for one yet?• Do you have a plan for when they do?
  17. 17. Need more