More Related Content Similar to BISG's MIP for Higher Ed Publishing 2013 -- Len Vlahos (20) BISG's MIP for Higher Ed Publishing 2013 -- Len Vlahos1. Now welcoming
Len Vlahos
Executive Director,
Book Industry Study Group
“Why Students ‘Go Digital’: Aspirations & Barriers to Success”
© 2013, the Book Industry Study Group, Inc.
2. Research Studies
Panel of 1,500
students interviewed in
fall 201
Three years of trend
data
Demos match National
Council of Education
Statistics
2
© 2012, the Book Industry Study Group, Inc.
3. Every Picture (of Data) Tells a Story
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© 2012, the Book Industry Study Group, Inc.
4. Every Picture (of Data) Tells a Story
4
© 2012, the Book Industry Study Group, Inc.
5. Every Picture (of Data) Tells a Story
5
© 2012, the Book Industry Study Group, Inc.
6. Every Picture (of Data) Tells a Story
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© 2012, the Book Industry Study Group, Inc.
7. Every Picture (of Data) Tells a Story
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© 2012, the Book Industry Study Group, Inc.
8. Student Demographics
Gender and Age
Male 47.0%
Female 53.0%
Mean Age 21.6
Type of School
4-year University 51.0%
2-Year Comm. College 37.8%
Career or Vo-Tech 6.0%
Private, for Profit 5.2%
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© 2012, the Book Industry Study Group, Inc.
9. Student Demographics
School Year
Freshman 33.2%
Sophmore 26.1%
Junior 18.1%
Senior 19.1%
MBA 3.5%
Attendance Status
Full-Time 76.10%
Part-Time 23.90%
Who Pays for Course Materials
I do 35.4%
Financial Aid 39.4%
My Parents 23.1%
9
© 2012, the Book Industry Study Group, Inc.
10. Student Demographics
18
16
14
12
10
8 Hours Spent
6
Each Week…
4
2
0
Preparing for Working for Working for
class pay on campus pay off campus
10
© 2012, the Book Industry Study Group, Inc.
12. Which of the following did
you use for this course?
Core Physical Textbook
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2011 2012
12
© 2012, the Book Industry Study Group, Inc.
13. How did you get the course material?
90.0%
88.0%
86.0%
84.0%
82.0%
Bought, rented, or
80.0% borrowed a new or
78.0% used physical
76.0%
textbook
74.0%
72.0%
70.0%
2010 2011 2012
13
© 2012, the Book Industry Study Group, Inc.
14. How did you get the course material?
Half.com
Amazon.com
2012
2011
Off-campus bookstore 2010
Campus Bookstore
0.0% 20.0% 40.0% 60.0%
14
© 2012, the Book Industry Study Group, Inc.
15. How did you get the course material?
40.0%
35.0%
30.0%
25.0%
Campus Store
20.0%
Off-campus bookstore
15.0%
10.0%
5.0%
0.0%
Bricks & Mortar Online
15
© 2012, the Book Industry Study Group, Inc.
16. How did you get the course material?
14.0%
12.0%
10.0%
Rented print
8.0%
textbook
6.0%
Rented digital
textbook
4.0%
2.0%
0.0%
2010 2011 2012
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© 2012, the Book Industry Study Group, Inc.
17. How satisfied are you with this rental?
70.0%
Very Satisfied
60.0%
50.0% Somewhat Satisfied
40.0%
Neutral
30.0%
20.0% Somewhat
Dissatisfied
10.0%
Very Dissatisfied
0.0%
2010 2011 2012
17
© 2012, the Book Industry Study Group, Inc.
18. Reasons to prefer rental
90.0%
80.0%
70.0%
60.0%
50.0%
40.0% Less expensive
30.0%
20.0%
10.0%
0.0%
2011
2012
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© 2012, the Book Industry Study Group, Inc.
21. What device(s) do you own?
90.0%
80.0%
70.0%
60.0%
Doubled! Tablet Ownership
50.0%
40.0% Desktop/Laptop
30.0%
20.0%
10.0%
0.0%
2011 2012
21
© 2012, the Book Industry Study Group, Inc.
22. What device to you primarily use to study?
80.0%
70.0%
60.0%
50.0%
40.0%
Huh?
30.0%
20.0%
10.0%
0.0%
22
© 2012, the Book Industry Study Group, Inc.
23. Which of the following did
you use for this course?
80.0%
70.0%
60.0%
50.0% Core Physical
Textbook
40.0% Core Digital
Textbook
30.0%
ILS
20.0%
10.0%
0.0%
2011 2012
23
© 2012, the Book Industry Study Group, Inc.
24. Which of the following did
you use for this course?
10.0%
9.0%
8.0%
7.0%
6.0%
Core Digital
5.0%
Textbook
4.0%
3.0%
2.0%
1.0%
2011 2012
24
© 2012, the Book Industry Study Group, Inc.
25. Overall satisfaction with
digital textbook experience
70.0%
60.0%
50.0%
40.0%
Very Satisfied
30.0% Somewhat Satisfied
20.0%
10.0%
0.0%
2010 2011 2012
25
© 2012, the Book Industry Study Group, Inc.
26. Which of the following did
you use for this course?
16.0%
14.0%
12.0% 39%
Increase
10.0%
8.0% Integrated
Learning Systems
6.0%
4.0%
2.0%
0.0%
2011 2012
26
© 2012, the Book Industry Study Group, Inc.
27. Have you taken any course using an ILS?
2012
20%
Increase
At least one system
2011
0.0% 20.0% 40.0% 60.0% 80.0%
27
© 2012, the Book Industry Study Group, Inc.
28. To what extent did each of the following
help you improve your grade?
To a High Extent
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
2012
15.0%
10.0%
5.0%
0.0%
Core physical Core digital Online homework
textbook textbook system
28
© 2012, the Book Industry Study Group, Inc.
29. Which of the following did
you use for this course?
16.0%
14.0%
12.0%
10.0%
Publishers need to better define the category
8.0% Integrated
Learning Systems
6.0%
4.0%
2.0%
0.0%
2011 2012
29
© 2012, the Book Industry Study Group, Inc.
30. Have you ever done any of the
following during this term?
Downloaded course content
from a website not authorized
by instructor
Acquired international versions
of textbooks
Acquired textbooks from a
pirate website All Respondents
Downloaded textbook content
from other students
Photocopied/scanned print
textbooks
0.0% 6.0% 12.0% 18.0% 30
© 2012, the Book Industry Study Group, Inc.
31. Have you ever done any of the
following during this term?
Downloaded course content from
a website not authorized by
instructor
Acquired international versions of
textbooks
Parents Pay
Acquired textbooks from a pirate
website Financial Aid
I Pay
Downloaded textbook content
from other students
Photocopied/scanned print
textbooks
31
© 2012, the Book Industry Study Group, Inc.
0.0% 5.0% 10.0% 15.0% 20.0%
32. Conclusion
Students are migrating away from print textbooks
Simple e-textbooks have not gained traction
ILS course materials are highly valued by students, but are not
well defined
Tablet ownership is increasing; usage is not
Illicit behavior is driven by price dissatisfaciton
32
33. Thanks for listening…
Len Vlahos
Executive Director
Book Industry Study Group
len@bisg.org
@Len Vlahos
© 2012, the Book Industry Study Group, Inc