BISG's MIP for Higher Ed Publishing 2013 -- Len Vlahos
Upcoming SlideShare
Loading in...5
×
 

BISG's MIP for Higher Ed Publishing 2013 -- Len Vlahos

on

  • 915 views

Len Vlahos, BISG Executive Director, presents at BISG's Making Information Pay for Higher Ed Publishing conference, February 7, 2013.

Len Vlahos, BISG Executive Director, presents at BISG's Making Information Pay for Higher Ed Publishing conference, February 7, 2013.

Statistics

Views

Total Views
915
Views on SlideShare
915
Embed Views
0

Actions

Likes
0
Downloads
33
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

BISG's MIP for Higher Ed Publishing 2013 -- Len Vlahos Presentation Transcript

  • 1. Now welcoming Len Vlahos Executive Director, Book Industry Study Group “Why Students ‘Go Digital’: Aspirations & Barriers to Success”© 2013, the Book Industry Study Group, Inc.
  • 2. Research Studies  Panel of 1,500 students interviewed in fall 201  Three years of trend data  Demos match National Council of Education Statistics 2© 2012, the Book Industry Study Group, Inc.
  • 3. Every Picture (of Data) Tells a Story 3© 2012, the Book Industry Study Group, Inc.
  • 4. Every Picture (of Data) Tells a Story 4© 2012, the Book Industry Study Group, Inc.
  • 5. Every Picture (of Data) Tells a Story 5© 2012, the Book Industry Study Group, Inc.
  • 6. Every Picture (of Data) Tells a Story 6© 2012, the Book Industry Study Group, Inc.
  • 7. Every Picture (of Data) Tells a Story 7© 2012, the Book Industry Study Group, Inc.
  • 8. Student Demographics Gender and Age Male 47.0% Female 53.0% Mean Age 21.6 Type of School 4-year University 51.0% 2-Year Comm. College 37.8% Career or Vo-Tech 6.0% Private, for Profit 5.2% 8© 2012, the Book Industry Study Group, Inc.
  • 9. Student Demographics School Year Freshman 33.2% Sophmore 26.1% Junior 18.1% Senior 19.1% MBA 3.5% Attendance Status Full-Time 76.10% Part-Time 23.90% Who Pays for Course Materials I do 35.4% Financial Aid 39.4% My Parents 23.1% 9© 2012, the Book Industry Study Group, Inc.
  • 10. Student Demographics 18 16 14 12 10 8 Hours Spent 6 Each Week… 4 2 0 Preparing for Working for Working for class pay on campus pay off campus 10© 2012, the Book Industry Study Group, Inc.
  • 11. Migrating from… 11© 2012, the Book Industry Study Group, Inc.
  • 12. Which of the following did you use for this course? Core Physical Textbook 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2011 2012 12© 2012, the Book Industry Study Group, Inc.
  • 13. How did you get the course material? 90.0% 88.0% 86.0% 84.0% 82.0% Bought, rented, or 80.0% borrowed a new or 78.0% used physical 76.0% textbook 74.0% 72.0% 70.0% 2010 2011 2012 13© 2012, the Book Industry Study Group, Inc.
  • 14. How did you get the course material? Half.com Amazon.com 2012 2011 Off-campus bookstore 2010 Campus Bookstore 0.0% 20.0% 40.0% 60.0% 14© 2012, the Book Industry Study Group, Inc.
  • 15. How did you get the course material? 40.0% 35.0% 30.0% 25.0% Campus Store 20.0% Off-campus bookstore 15.0% 10.0% 5.0% 0.0% Bricks & Mortar Online 15© 2012, the Book Industry Study Group, Inc.
  • 16. How did you get the course material? 14.0% 12.0% 10.0% Rented print 8.0% textbook 6.0% Rented digital textbook 4.0% 2.0% 0.0% 2010 2011 2012 16© 2012, the Book Industry Study Group, Inc.
  • 17. How satisfied are you with this rental? 70.0% Very Satisfied 60.0% 50.0% Somewhat Satisfied 40.0% Neutral 30.0% 20.0% Somewhat Dissatisfied 10.0% Very Dissatisfied 0.0% 2010 2011 2012 17© 2012, the Book Industry Study Group, Inc.
  • 18. Reasons to prefer rental 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% Less expensive 30.0% 20.0% 10.0% 0.0% 2011 2012 18© 2012, the Book Industry Study Group, Inc.
  • 19. Rental Business Model 19© 2012, the Book Industry Study Group, Inc.
  • 20. Migrating to… 20© 2012, the Book Industry Study Group, Inc.
  • 21. What device(s) do you own? 90.0% 80.0% 70.0% 60.0% Doubled! Tablet Ownership 50.0% 40.0% Desktop/Laptop 30.0% 20.0% 10.0% 0.0% 2011 2012 21© 2012, the Book Industry Study Group, Inc.
  • 22. What device to you primarily use to study? 80.0% 70.0% 60.0% 50.0% 40.0% Huh? 30.0% 20.0% 10.0% 0.0% 22© 2012, the Book Industry Study Group, Inc.
  • 23. Which of the following did you use for this course? 80.0% 70.0% 60.0% 50.0% Core Physical Textbook 40.0% Core Digital Textbook 30.0% ILS 20.0% 10.0% 0.0% 2011 2012 23© 2012, the Book Industry Study Group, Inc.
  • 24. Which of the following did you use for this course? 10.0% 9.0% 8.0% 7.0% 6.0% Core Digital 5.0% Textbook 4.0% 3.0% 2.0% 1.0% 2011 2012 24© 2012, the Book Industry Study Group, Inc.
  • 25. Overall satisfaction with digital textbook experience 70.0% 60.0% 50.0% 40.0% Very Satisfied 30.0% Somewhat Satisfied 20.0% 10.0% 0.0% 2010 2011 2012 25© 2012, the Book Industry Study Group, Inc.
  • 26. Which of the following did you use for this course? 16.0% 14.0% 12.0% 39% Increase 10.0% 8.0% Integrated Learning Systems 6.0% 4.0% 2.0% 0.0% 2011 2012 26© 2012, the Book Industry Study Group, Inc.
  • 27. Have you taken any course using an ILS? 2012 20% Increase At least one system 2011 0.0% 20.0% 40.0% 60.0% 80.0% 27© 2012, the Book Industry Study Group, Inc.
  • 28. To what extent did each of the following help you improve your grade? To a High Extent 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 2012 15.0% 10.0% 5.0% 0.0% Core physical Core digital Online homework textbook textbook system 28© 2012, the Book Industry Study Group, Inc.
  • 29. Which of the following did you use for this course? 16.0% 14.0% 12.0% 10.0% Publishers need to better define the category 8.0% Integrated Learning Systems 6.0% 4.0% 2.0% 0.0% 2011 2012 29© 2012, the Book Industry Study Group, Inc.
  • 30. Have you ever done any of the following during this term? Downloaded course content from a website not authorized by instructor Acquired international versions of textbooks Acquired textbooks from a pirate website All Respondents Downloaded textbook content from other students Photocopied/scanned print textbooks 0.0% 6.0% 12.0% 18.0% 30© 2012, the Book Industry Study Group, Inc.
  • 31. Have you ever done any of the following during this term? Downloaded course content from a website not authorized by instructor Acquired international versions of textbooks Parents Pay Acquired textbooks from a pirate website Financial Aid I Pay Downloaded textbook content from other students Photocopied/scanned print textbooks 31© 2012, the Book Industry Study Group, Inc. 0.0% 5.0% 10.0% 15.0% 20.0%
  • 32. Conclusion Students are migrating away from print textbooks Simple e-textbooks have not gained traction ILS course materials are highly valued by students, but are not well defined Tablet ownership is increasing; usage is not Illicit behavior is driven by price dissatisfaciton 32
  • 33. Thanks for listening… Len Vlahos Executive Director Book Industry Study Group len@bisg.org @Len Vlahos © 2012, the Book Industry Study Group, Inc