BISG's MIP for Higher Ed Publishing 2013 -- Len Vlahos

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Len Vlahos, BISG Executive Director, presents at BISG's Making Information Pay for Higher Ed Publishing conference, February 7, 2013.

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BISG's MIP for Higher Ed Publishing 2013 -- Len Vlahos

  1. 1. Now welcoming Len Vlahos Executive Director, Book Industry Study Group “Why Students ‘Go Digital’: Aspirations & Barriers to Success”© 2013, the Book Industry Study Group, Inc.
  2. 2. Research Studies  Panel of 1,500 students interviewed in fall 201  Three years of trend data  Demos match National Council of Education Statistics 2© 2012, the Book Industry Study Group, Inc.
  3. 3. Every Picture (of Data) Tells a Story 3© 2012, the Book Industry Study Group, Inc.
  4. 4. Every Picture (of Data) Tells a Story 4© 2012, the Book Industry Study Group, Inc.
  5. 5. Every Picture (of Data) Tells a Story 5© 2012, the Book Industry Study Group, Inc.
  6. 6. Every Picture (of Data) Tells a Story 6© 2012, the Book Industry Study Group, Inc.
  7. 7. Every Picture (of Data) Tells a Story 7© 2012, the Book Industry Study Group, Inc.
  8. 8. Student Demographics Gender and Age Male 47.0% Female 53.0% Mean Age 21.6 Type of School 4-year University 51.0% 2-Year Comm. College 37.8% Career or Vo-Tech 6.0% Private, for Profit 5.2% 8© 2012, the Book Industry Study Group, Inc.
  9. 9. Student Demographics School Year Freshman 33.2% Sophmore 26.1% Junior 18.1% Senior 19.1% MBA 3.5% Attendance Status Full-Time 76.10% Part-Time 23.90% Who Pays for Course Materials I do 35.4% Financial Aid 39.4% My Parents 23.1% 9© 2012, the Book Industry Study Group, Inc.
  10. 10. Student Demographics 18 16 14 12 10 8 Hours Spent 6 Each Week… 4 2 0 Preparing for Working for Working for class pay on campus pay off campus 10© 2012, the Book Industry Study Group, Inc.
  11. 11. Migrating from… 11© 2012, the Book Industry Study Group, Inc.
  12. 12. Which of the following did you use for this course? Core Physical Textbook 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2011 2012 12© 2012, the Book Industry Study Group, Inc.
  13. 13. How did you get the course material? 90.0% 88.0% 86.0% 84.0% 82.0% Bought, rented, or 80.0% borrowed a new or 78.0% used physical 76.0% textbook 74.0% 72.0% 70.0% 2010 2011 2012 13© 2012, the Book Industry Study Group, Inc.
  14. 14. How did you get the course material? Half.com Amazon.com 2012 2011 Off-campus bookstore 2010 Campus Bookstore 0.0% 20.0% 40.0% 60.0% 14© 2012, the Book Industry Study Group, Inc.
  15. 15. How did you get the course material? 40.0% 35.0% 30.0% 25.0% Campus Store 20.0% Off-campus bookstore 15.0% 10.0% 5.0% 0.0% Bricks & Mortar Online 15© 2012, the Book Industry Study Group, Inc.
  16. 16. How did you get the course material? 14.0% 12.0% 10.0% Rented print 8.0% textbook 6.0% Rented digital textbook 4.0% 2.0% 0.0% 2010 2011 2012 16© 2012, the Book Industry Study Group, Inc.
  17. 17. How satisfied are you with this rental? 70.0% Very Satisfied 60.0% 50.0% Somewhat Satisfied 40.0% Neutral 30.0% 20.0% Somewhat Dissatisfied 10.0% Very Dissatisfied 0.0% 2010 2011 2012 17© 2012, the Book Industry Study Group, Inc.
  18. 18. Reasons to prefer rental 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% Less expensive 30.0% 20.0% 10.0% 0.0% 2011 2012 18© 2012, the Book Industry Study Group, Inc.
  19. 19. Rental Business Model 19© 2012, the Book Industry Study Group, Inc.
  20. 20. Migrating to… 20© 2012, the Book Industry Study Group, Inc.
  21. 21. What device(s) do you own? 90.0% 80.0% 70.0% 60.0% Doubled! Tablet Ownership 50.0% 40.0% Desktop/Laptop 30.0% 20.0% 10.0% 0.0% 2011 2012 21© 2012, the Book Industry Study Group, Inc.
  22. 22. What device to you primarily use to study? 80.0% 70.0% 60.0% 50.0% 40.0% Huh? 30.0% 20.0% 10.0% 0.0% 22© 2012, the Book Industry Study Group, Inc.
  23. 23. Which of the following did you use for this course? 80.0% 70.0% 60.0% 50.0% Core Physical Textbook 40.0% Core Digital Textbook 30.0% ILS 20.0% 10.0% 0.0% 2011 2012 23© 2012, the Book Industry Study Group, Inc.
  24. 24. Which of the following did you use for this course? 10.0% 9.0% 8.0% 7.0% 6.0% Core Digital 5.0% Textbook 4.0% 3.0% 2.0% 1.0% 2011 2012 24© 2012, the Book Industry Study Group, Inc.
  25. 25. Overall satisfaction with digital textbook experience 70.0% 60.0% 50.0% 40.0% Very Satisfied 30.0% Somewhat Satisfied 20.0% 10.0% 0.0% 2010 2011 2012 25© 2012, the Book Industry Study Group, Inc.
  26. 26. Which of the following did you use for this course? 16.0% 14.0% 12.0% 39% Increase 10.0% 8.0% Integrated Learning Systems 6.0% 4.0% 2.0% 0.0% 2011 2012 26© 2012, the Book Industry Study Group, Inc.
  27. 27. Have you taken any course using an ILS? 2012 20% Increase At least one system 2011 0.0% 20.0% 40.0% 60.0% 80.0% 27© 2012, the Book Industry Study Group, Inc.
  28. 28. To what extent did each of the following help you improve your grade? To a High Extent 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 2012 15.0% 10.0% 5.0% 0.0% Core physical Core digital Online homework textbook textbook system 28© 2012, the Book Industry Study Group, Inc.
  29. 29. Which of the following did you use for this course? 16.0% 14.0% 12.0% 10.0% Publishers need to better define the category 8.0% Integrated Learning Systems 6.0% 4.0% 2.0% 0.0% 2011 2012 29© 2012, the Book Industry Study Group, Inc.
  30. 30. Have you ever done any of the following during this term? Downloaded course content from a website not authorized by instructor Acquired international versions of textbooks Acquired textbooks from a pirate website All Respondents Downloaded textbook content from other students Photocopied/scanned print textbooks 0.0% 6.0% 12.0% 18.0% 30© 2012, the Book Industry Study Group, Inc.
  31. 31. Have you ever done any of the following during this term? Downloaded course content from a website not authorized by instructor Acquired international versions of textbooks Parents Pay Acquired textbooks from a pirate website Financial Aid I Pay Downloaded textbook content from other students Photocopied/scanned print textbooks 31© 2012, the Book Industry Study Group, Inc. 0.0% 5.0% 10.0% 15.0% 20.0%
  32. 32. Conclusion Students are migrating away from print textbooks Simple e-textbooks have not gained traction ILS course materials are highly valued by students, but are not well defined Tablet ownership is increasing; usage is not Illicit behavior is driven by price dissatisfaciton 32
  33. 33. Thanks for listening… Len Vlahos Executive Director Book Industry Study Group len@bisg.org @Len Vlahos © 2012, the Book Industry Study Group, Inc

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