Presentation Title: "Not Business As Usual". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

1. Not Business As Usual
May 7th, 2009
Dominique Raccah
Sourcebooks, Inc.

2. Not Business As Usual
A progress report in 7 parts

3. 1. Benefits of category leadership

4. Not the “long tail”

5. “Natural Monopoly”

6. Implications

7. A. Compete harder in fewer categories

8. B. Publish authors, not books

9. C. Greater need for partnership between
authors and publishers

10. Sourcebooks Author Toolkit

14. 2. Content continuum as a
strategic opportunity

15. “We have moved from a world where
things are sold to a world where things
are bought”
-Sam Bowers

16. Unbundling the publishing process

17. Trademark/ Licensing &
Accounting;
Copyright protection Administration Positioning
Royalties
Content
Cultural Filter
Development
Copyedit and
Physical & Digital
Proofread
Warehousing
Content Design
Physical Distribution
Creation of content
Digital Distribution portable files
Printing/
Author Branding
Manufacturing
Niche community
Trade Shows
building
PR, Marketing
Creative Partner
and Advertising Retail Marketing eCommerce
and Sales Administration

18. Your customers (and you) are becoming
better buyers

19. 3. Digital update

20. Content – any way you want it

21. Content continuum is a niche strategy

22. ?
$0.99 - $4.99 $5.99 $12.99 $19.95 $$$
$4.99
25,001 25,001 Complete Baby Name Baby Name
iPhone Best Baby Best Baby Book of Treasury Consulting
apps Names Names Baby Names
ebook MM

23. ?
$$$
Baby Name
Consulting
$19.95
Baby Name
Treasury
$12.99
Complete
Book of
$5.99
Baby Names
25,001
Best Baby
Names
$4.99 MM
25,001
Best Baby
$0.99 -
Names
$4.99
ebook
iPhone
apps

24. iPhone apps

25. Currently digital = ebooks
and
ebooks are another format(s)

26. enhanced ebooks
or
enhanced digital books

30. Issues
1. Downloading another platform?
2. DRM?
3. Pricing?
4. Multiplying formats

31. Most exciting aspect
Creating new approaches to content
- Integrating brick and mortar retailers and
their websites

32. Most exciting aspect
Creating new approaches to content
- New approaches to showcasing a specific
author

33. Most exciting aspect
Creating new approaches to content
- Deeper relationship with all types of
customers

34. Most exciting aspect
Creating new approaches to content
- Expansion in our vision of who a customer
can be

35. Tremendous opportunities for partnerships

36. The world just got a lot BIGGER

37. 4. Implications from sales and marketing

38. • In-person sales conference – gone
• Online catalogs
• Online ARCs
• Restructuring marketing spending to
better support bookseller partners

39. 5. From production to content delivery

40. Moved all Production to:
VP, Director of Technology
VP, Director of Technology
and Content Delivery

41. Moving to complete XML workflow

42. 6. Inventory Management

43. Can we create a zero inventory model?
if not…
Can we create a viable ultra-low
inventory model?

44. 7. Building a more flexible organization

45. Creating a real DNA for change

46. Change culture: proactive, led,
optimistic, possibility-driven

47. Not Business As Usual
A work in progress

48. Get in touch
Email: dominique@sourcebooks.com
Twitter: dmcnr
LinkedIn Group: Ebooks, Digital
Books and Digital Content Publishing
Network
www.sourcebooks.com