Jason Lorgan's presentation, given at BISG's Higher Ed Conference 2015: Adapt, Learn, Innovate, outlines an innovative new business model pioneered at the campus store at The University of California Davis that addresses student reluctance to embrace digital course material. The program's remarkably promising results for content providers and distributors include improved sell through for stores and publishers and significantly reduced student costs.

1. Jason Lorgan
University of California, Davis
Inclusive Access Model

2. Content Delivery Today

3. Content Delivery Tomorrow

5. Content Licensing Benefits
• Store negotiates lower costs on content based on
MUCH higher sell-through
• Publisher is willing to negotiate price because of the
delivery method and greater quantity of students that
will purchase the content
• Much more convenient for students
• Faculty appreciate all students having day-one access
• Adaptive digital content has been shown to improve
student educational outcomes

6. What a Campus Store Needs to
Create
A Pilot Program
• The ability to place a charge on the student’s college
account
– If this ability does not exist, it can be negotiated; as a means to
save students significant money on their course materials and a
step needed to move your campus into the digital future
– Campus policy may prohibit mandatory fees without an
exhaustive approval process. So a way for students to opt out of
the program may need to be created to satisfy campus policy

7. How our Program works
• Students are sent an email two weeks
before classes begin with instructions
on how to access their content (most
content will be housed on the LMS for
Spring Quarter)
• Students have free access through the
first two weeks of class

8. After the free two weeks….
• To retain access, students do nothing and a
charge is placed on their University account by
the Bookstore
• If students choose to opt-out, they do so via a
registrar link that goes to Verba Compare page
• Access is turned off and no charge happens for
students who opt-out

9. History of Pilot
• Fall 2014- Pilot began with over 3000 students
in 10 large courses with Cengage, McGraw Hill
and Pearson
• Sell through moved from 27% to 95%
• Winter 2015- Pilot continued with over 5000
students in 19 courses with Cengage, McGraw
Hill, Norton and Pearson
• Other publishers have expressed an interest in
joining- the program-Wiley, Macmillan and
Sage

10. UC Davis Pilot Results
Course
Actual
Enrollment Opt outs
# that
stayed in
% sell-through
(Fall 2014)
Fall 2013%
Sell-through
AHI 1A 211 3 208 98.58% 8.17%
AHI 1D 100 21 79 79.00% N/A
HDE 12 620 1 619 99.84% 45.32%
MGT 11A 473 0 473 100.00% 55.40%
PHY 9A 331 28 303 91.54% 45.75%
PSC 1 586 77 509 86.86% 12.24%
STA 13 525 16 509 96.95% 9.36%
Total 2846 146 2700 94.87% 27.39%

11. Assessment of Program
• Students were given a $5 bookstore gift card to
fill out survey
• About one third of participants completed the
survey

12. Survey highlights
• 45% of students preferred the
adaptive digital content over print
content
• 13% had no preference
• 39% preferred print

13. Survey Highlights
• Automatic Charge to University bill
• 74% of students had no issue with
this billing method
• 48% preferred the automatic charge
• 27% disliked the automatic charge
• 25% had no preference

14. Survey Highlights
• Digital or Print more effective for
learning?
• 62% digital more effective than
print
• 38% print more effective

15. Survey Highlights
• Price Perception
• 60% felt content licensing digital
price was better than they could
have found for print on their own
• 25% felt they could have found a
cheaper price for a print copy on their
own

16. Jason Lorgan
jplorgan@ucdavis.edu
530-752-9075
THANK YOU!