B-School Satisfaction Survey - Advanced Marketing Research

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B-School Satisfaction Survey - Advanced Marketing Research

  1. 1. B-SCHOOL SATISFACTION SURVEY CLIENT: Praxis Business School, Kolkata LOGO
  2. 2. AGENDAB-SCHOOL SATISFACTION SURVEY Deliverables to Client Objectives Research Design Target Group Markets of Study Sample Size & Sampling Technique Research Analysis SWOT Analysis
  3. 3. DELIVERABLES TO CLIENT Satisfaction level of Praxis Business School students  In comparison with the peer B-Schools SWOT Analysis  Areas of satisfaction and dissatisfaction will be specified
  4. 4. OBJECTIVES MANAGEMENT DECISION PROBLEM:  What is the overall satisfaction score of Praxis Business School vis-à-vis peer B-schools? MARKETING RESEARCH PROBLEM:  To determine the areas of importance and level of satisfaction amongst Praxis Business School students vis-à-vis peer B-school students, for the client to take necessary actions
  5. 5. RESEARCH DESIGN B-school which is B-school which beyond 50th rankprovides 2-year according to Business Pagalguy.com Management andcourse & is 5-20 Careers360.com years old B-school which accepts CAT/XAT/ MAT/GMAT scores Target Group
  6. 6. RESEARCH DESIGN Sampling Markets of Study Sample Size Technique Praxis Business 100 N/A School, Kolkata Globsyn Business 11 Snowballing School, Kolkata Army Institute of 10 SnowballingManagement, Kolkata
  7. 7. RESEARCH ANALYSISPRAXIS BUSINESS SCHOOL, KOLKATA Parameters Importance Level Satisfaction Level Faculty 94.79% 92.44%Course Curriculum 80.14% 84.45% Placements 76.43% 72.10% OVERALL Selection Process 71.50% 72.87% SATISFACTION Fellow Students 61.14% 72.33% SCORE Extra-Curricular Activities 50.43% 73.00% IT Infrastructure 49.07% 78.00% Alumni Network 45.86% 72.20% Workshops 45.14% 72.40%Hostel Environment 45.14% 75.00% Library 41.21% 78.88%Location of College 39.71% 58.50% Mess 33.00% 56.05%Other Infrastructure 16.43% 66.87%
  8. 8. RESEARCH ANALYSIS Praxis Business School 100.00% 90.00% 80.00% 70.00%Percentage 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Extra- Selecti Course Fellow Curricul IT Alumni Hostel Locatio Other Placem on Worksh Faculty Curricul Student ar Infrastr Networ Environ Library n of Mess Infrastr ents Proces ops um s Activitie ucture k ment College ucture s s Importance Level 94.79% 80.14% 76.43% 71.50% 61.14% 50.43% 49.07% 45.86% 45.14% 45.14% 41.21% 39.71% 33.00% 16.43% Satisfaction Level 92.44% 84.45% 72.10% 72.87% 72.33% 73.00% 78.00% 72.20% 72.40% 75.00% 78.88% 58.50% 56.05% 66.87% www.themegallery.com Company Logo
  9. 9. RESEARCH ANALYSISGLOBSYN BUSINESS SCHOOL, KOLKATA Parameters Importance Level Satisfaction Level Selection Process 99.35% 68.48% Faculty 86.36% 72.36% OVERALL Course Curriculum 79.22% 64.55% Other Infrastructure 73.38% 52.12% SATISFACTION Fellow Students 72.08% 72.73% SCORE Placements 69.48% 58.64% Extra-Curricular Activities 64.29% 60.00% Library 56.49% 82.73% IT Infrastructure 52.60% 41.82% Workshops 48.05% 49.09% Location of College 42.21% 68.18% Mess 24.03% 44.85% Alumni Network 7.14% 47.27%
  10. 10. RESEARCH ANALYSIS Globsyn 120.00% 100.00% 80.00%Percentage 60.00% 40.00% 20.00% 0.00% Extra- Selectio Course Other Fellow Curricul IT Location Placem Worksh Alumni n Faculty Curricul Infrastru Student ar Library Infrastru of Mess ents ops Network Process um cture s Activitie cture College s Importance Level 99.35% 86.36% 79.22% 73.38% 72.08% 69.48% 64.29% 56.49% 52.60% 48.05% 42.21% 24.03% 7.14% Satisfaction Level 68.48% 72.36% 64.55% 52.12% 72.73% 58.64% 60.00% 82.73% 41.82% 49.09% 68.18% 44.85% 47.27% www.themegallery.com Company Logo
  11. 11. RESEARCH ANALYSISARMY INSTITUTE OF MANAGEMENT, KOLKATA Parameters Importance Level Satisfaction Level Course Curriculum 74.29% 63.50% Selection Process 67.86% 63.33% Fellow Students 67.14% 70.00% OVERALL Faculty 65.71% 69.60% SATISFACTION Placements 62.14% 59.50% SCORE IT Infrastructure 55.71% 66.00% Workshops 50.00% 62.00% Alumni Network 45.71% 67.00% Extra-Curricular Activities 40.00% 65.60% Library 38.57% 75.00% Location of College 35.71% 57.00% Hostel Environment 35.00% 69.00% Mess 25.71% 61.00% Other Infrastructure 22.86% 62.67%
  12. 12. RESEARCH ANALYSIS AIM 80.00% 70.00% 60.00% 50.00%Percentage 40.00% 30.00% 20.00% 10.00% 0.00% Extra- Selecti Course Fellow IT Alumni Curricul Locatio Hostel Other on Placem Worksh Curricul Student Faculty Infrastr Networ ar Library n of Environ Mess Infrastr Proces ents ops um s ucture k Activitie College ment ucture s s Importance Level 74.29% 67.86% 67.14% 65.71% 62.14% 55.71% 50.00% 45.71% 40.00% 38.57% 35.71% 35.00% 25.71% 22.86% Satisfaction Level 63.50% 63.33% 70.00% 69.60% 59.50% 66.00% 62.00% 67.00% 65.60% 75.00% 57.00% 69.00% 61.00% 62.67%www.themegallery.com Company Logo
  13. 13. SWOT ANALYSISStrength Weakness • Mess• Course Curriculum • Location of college• Faculty SWOTOpportunity Threat• Placements • No AICTE approval• Extra curricular activities
  14. 14. THANK YOUSubmitted by:GROUP - 1Abinas MishraArunachalam RamanathanKushal RoySpandan BandyopadhyayGROUP - 2Amit SuraAvishek MehraDebashish PadhyGurcharan Singh

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