From their growing use of discussion boards, blogs, wikis, video and podcasts, scientists are learning how to employ Web 2.0 and social media tools to good effect. This presentation gives an overview of which tools they are using and why.
Web 2.0 allows for increased user participation and interaction online. This has implications for how consumers engage with media and brands. Younger consumers now spend more time online than watching TV, using social media sites extensively. This shift democratizes information sharing and gives consumers more control over their data. For marketing, it means moving from one-way push communications to engaging in open conversations. Companies can monitor conversations, participate transparently, and leverage communities. Emerging touchpoints like social networks, blogs and videos create new ways for companies to interact with customers and gain insights into their interests over time.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
Social Media: Key Trends, Impacts And Role For BrandsElizabeth Lupfer
The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
* Motivations for using the web
* Social media usage trends
* How social media is driving change – video example
* The impact of social media
* Role for brands and challenge for advertising
Google: Mobile in hospitality - Trends and opportuinitiesKevin May
Mobile is becoming the dominant platform for consumers interacting with hospitality brands. Some key points:
1. Mobile usage is growing rapidly worldwide, including in small towns in India. Consumers are spending more time on their smartphones than other media.
2. Consumer behavior is shifting, with 1/5th of hotel queries now coming from mobile devices and more last-minute and unplanned local bookings occurring on mobile.
3. Hospitality companies need to embrace a multi-screen approach, as consumers seamlessly switch between devices. Smartphones are often the starting point for online activities that are continued on larger screens.
4. Leading companies are leveraging location, personalization, and notifications to enhance
YouTube is the number one entertainment site on the internet with over 80 million unique monthly visitors who spend on average 54 minutes per month on the site. Hundreds of millions of videos are viewed daily on YouTube with hundreds of thousands of new videos uploaded daily. Over half of YouTube's traffic comes from outside the United States, and if YouTube were a country, it would be the third most populated country in the world.
Mobile Advertising through consumers’ lens: Are we getting the most out of it...InsightInnovation
Mobile clearly represents a huge and growing marketing opportunity, but how should brands best take advantage of it? This session will examine how brands navigate the mobile marketing landscape and explore Millward Brown’s existing databases and new multi-country qualitative and quantitative research.
Additional research has shown how mobile marketing is more effective than online advertising at building brands. General learning will be fleshed out with examples and case studies from around Latin America and the across the world. The new research presented is the result of over 6,000 interviews conducted, and countries covered by the new research will include: Brazil, China, France, Germany, Ghana, India, Italy, Kenya, Korea, Mexico, Nigeria, South Africa, Spain, Turkey, UK and US.
The document discusses the proliferation of mobile applications and how they are transforming consumer behavior and media consumption. It notes that apps are built specifically for each mobile platform, unlike mobile web which replicates the desktop experience. It also discusses how app usage has increased dramatically in recent years, especially on smartphones, and how apps are becoming the preferred content format over TV and websites for many users. People are using apps to engage with content in new moments of their daily lives beyond just traditional computing times. Apps are creating new activities and experiences that reflect how integral mobile devices have become.
Web 2.0 allows for increased user participation and interaction online. This has implications for how consumers engage with media and brands. Younger consumers now spend more time online than watching TV, using social media sites extensively. This shift democratizes information sharing and gives consumers more control over their data. For marketing, it means moving from one-way push communications to engaging in open conversations. Companies can monitor conversations, participate transparently, and leverage communities. Emerging touchpoints like social networks, blogs and videos create new ways for companies to interact with customers and gain insights into their interests over time.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
This document discusses the growing use and importance of social media in B2B marketing. It provides statistics that show many B2B decision makers participate in social media channels like blogs, wikis, and social networks. It also shows that the content accessed through these channels influences over half of their business purchase decisions. Additionally, the document outlines how B2B marketers have been shifting more of their budgets to digital tactics like company websites, search marketing, and webinars. This reflects the growing role of social media and digital strategies in B2B marketing.
Social Media: Key Trends, Impacts And Role For BrandsElizabeth Lupfer
The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
* Motivations for using the web
* Social media usage trends
* How social media is driving change – video example
* The impact of social media
* Role for brands and challenge for advertising
Google: Mobile in hospitality - Trends and opportuinitiesKevin May
Mobile is becoming the dominant platform for consumers interacting with hospitality brands. Some key points:
1. Mobile usage is growing rapidly worldwide, including in small towns in India. Consumers are spending more time on their smartphones than other media.
2. Consumer behavior is shifting, with 1/5th of hotel queries now coming from mobile devices and more last-minute and unplanned local bookings occurring on mobile.
3. Hospitality companies need to embrace a multi-screen approach, as consumers seamlessly switch between devices. Smartphones are often the starting point for online activities that are continued on larger screens.
4. Leading companies are leveraging location, personalization, and notifications to enhance
YouTube is the number one entertainment site on the internet with over 80 million unique monthly visitors who spend on average 54 minutes per month on the site. Hundreds of millions of videos are viewed daily on YouTube with hundreds of thousands of new videos uploaded daily. Over half of YouTube's traffic comes from outside the United States, and if YouTube were a country, it would be the third most populated country in the world.
Mobile Advertising through consumers’ lens: Are we getting the most out of it...InsightInnovation
Mobile clearly represents a huge and growing marketing opportunity, but how should brands best take advantage of it? This session will examine how brands navigate the mobile marketing landscape and explore Millward Brown’s existing databases and new multi-country qualitative and quantitative research.
Additional research has shown how mobile marketing is more effective than online advertising at building brands. General learning will be fleshed out with examples and case studies from around Latin America and the across the world. The new research presented is the result of over 6,000 interviews conducted, and countries covered by the new research will include: Brazil, China, France, Germany, Ghana, India, Italy, Kenya, Korea, Mexico, Nigeria, South Africa, Spain, Turkey, UK and US.
The document discusses the proliferation of mobile applications and how they are transforming consumer behavior and media consumption. It notes that apps are built specifically for each mobile platform, unlike mobile web which replicates the desktop experience. It also discusses how app usage has increased dramatically in recent years, especially on smartphones, and how apps are becoming the preferred content format over TV and websites for many users. People are using apps to engage with content in new moments of their daily lives beyond just traditional computing times. Apps are creating new activities and experiences that reflect how integral mobile devices have become.
The Impact of Social Media on Public Affairs in ChinaEdelman APACMEA
Alan Vandermolen, President of Edelman APAC, spoke at the American Chamber of Commerce in Hong Kong on April 28, 2010, on the Imact of Social Media on Public Affairs in China.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
Sigurd Gryttens foredrag om Hvordan bygge omdømme gjennom sosiale medier, 14. desember 2012. Tall er hentet fra InSites Consultings undersøkelse "Social Media Around The World 2011"
Gregg Hano on Digital Publishing: "It's just the beginning"Mag+
As CEO of Mag+, Gregg Hano, speaks about the future of digital publishing being more dynamic than we could have ever imagined and there's a lot taht can be done to help define and shape this new industry. This presentation took place at Magazine Moment, Stockholm, Sweden on October 10, 2012.
The document provides information from research on the UK Business Elite in 2012. It finds that BE Europe reaches senior executives from over 59,000 companies in Europe with 250+ employees or over £40 million in annual turnover. On average, UK Business Elite executives are involved in annual purchase decisions worth £6.2 million, totaling over £2.4 trillion. The research also examines the media consumption habits and digital behaviors of UK Business Elite.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
C Suite Media Consumption Habits: Business Elite 2012 results Mark Treacy
The IPSOS MediaCT BE: Europe 2012 Study surveyed over 444,000 senior business executives across nearly 60,000 companies in 17 European countries. It measured their responsibilities, media consumption, and usage of digital platforms like websites, smartphones, and tablets. LinkedIn reached the most business executives across platforms, at 42.7%, slightly ahead of the BBC. Specifically, LinkedIn reached over 97,000 C-level executives monthly and over 43,000 daily, more than any other site. 30.5% of LinkedIn visitors accessed it via mobile devices. The study identifies eligible companies from business directories then calls them to verify and obtain executive names and job functions to survey.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
The document provides an overview of trends in social media and consumer behavior from 2008. It discusses the growth of Facebook users over the previous year and shares stats on messaging and social networking usage. The summary also notes insights around how recommendations from friends influence travel decisions more than reviews. Trust in peers over advertising is also mentioned.
Social Media Boot Camp at NORAD NORTHCOMguest3b9e35d
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The document warns of the consequences of uncontrolled communications and stresses the importance of transparency, ease of use, and cultivating unofficial spokespeople on social media.
Multiscreen Email Design: Lessons from the ProsLitmus
Recently it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and most importantly conversions and other desired goals on the tiny screen of a smartphone, mid-sized tablet and larger monitor on a laptop or desktop PC? While certainly important questions to ask, this is only one aspect of an effective mobile and multiscreen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multiscreen strategy.
In this Webinar, Loren McDonald will assemble a team of some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right.
Among the specific topics will include the following:
Learning the implications of each major screen size and device
Determining what devices your subscriber base is using and how and where they are converting
Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
Creating a consistent user experience across email and Web/landing pages
Examples and key best practices
Communicating with your designer and programmer
Testing, learning, optimization and measurement/analysis
Future trends and predictions - where is it all going
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
The document discusses the rise of social media and its impact on business. It notes that social media is fundamentally changing how people communicate and that brands must have a social media presence to remain relevant. The document then introduces the M2M Framework, which aims to help enterprises collaborate across departments to meet customer needs through social media. The framework provides guidance on social media strategy, governance, use cases, and reducing risk.
More Fun, Better Results? - University of Utrecht 2009 - Ruigrok | NetPanelMarja Ruigrok
Why more fun in participating in research is important: the results get better. A lecture for international students at the University of Utrecht. December 2009
This document summarizes key findings from Nielsen's Mobile Apps Playbook study. It finds that games are the most popular app category for both smartphones and feature phones. The top apps across platforms include Facebook, Weather Channel, Google Maps, and Pandora. Users primarily discover new apps by searching app stores on their phones. Ratings and reviews also influence app choices. Smartphone users download more paid apps than feature phone users, with Apple users being most willing to pay. Most users prefer billing mobile app purchases through their wireless provider or credit card. Teenagers are more receptive to mobile ads than older age groups.
Primer design is a critical step in PCR that determines the length, yield, and melting temperature (Tm) of the amplified product. Several variables must be considered when designing primers, including length, Tm, specificity, complementary sequences, GC content, and 3' end sequence. Primer length affects specificity, annealing temperature, and time. Primers between 18-24 bases that have a Tm near 55°C are optimal. Tm can be estimated using formulas considering primer length and GC content. Primer design software tools can help optimize primers while considering these important parameters.
Intended for a mixed/general audience of Clinicians, Business Interests, and Research Scientists. No audio, however the event was recorded and posted to youtube by Genome Atlantic: http://www.youtube.com/watch?v=FLVjwOngu-Q I
The Impact of Social Media on Public Affairs in ChinaEdelman APACMEA
Alan Vandermolen, President of Edelman APAC, spoke at the American Chamber of Commerce in Hong Kong on April 28, 2010, on the Imact of Social Media on Public Affairs in China.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
Sigurd Gryttens foredrag om Hvordan bygge omdømme gjennom sosiale medier, 14. desember 2012. Tall er hentet fra InSites Consultings undersøkelse "Social Media Around The World 2011"
Gregg Hano on Digital Publishing: "It's just the beginning"Mag+
As CEO of Mag+, Gregg Hano, speaks about the future of digital publishing being more dynamic than we could have ever imagined and there's a lot taht can be done to help define and shape this new industry. This presentation took place at Magazine Moment, Stockholm, Sweden on October 10, 2012.
The document provides information from research on the UK Business Elite in 2012. It finds that BE Europe reaches senior executives from over 59,000 companies in Europe with 250+ employees or over £40 million in annual turnover. On average, UK Business Elite executives are involved in annual purchase decisions worth £6.2 million, totaling over £2.4 trillion. The research also examines the media consumption habits and digital behaviors of UK Business Elite.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
C Suite Media Consumption Habits: Business Elite 2012 results Mark Treacy
The IPSOS MediaCT BE: Europe 2012 Study surveyed over 444,000 senior business executives across nearly 60,000 companies in 17 European countries. It measured their responsibilities, media consumption, and usage of digital platforms like websites, smartphones, and tablets. LinkedIn reached the most business executives across platforms, at 42.7%, slightly ahead of the BBC. Specifically, LinkedIn reached over 97,000 C-level executives monthly and over 43,000 daily, more than any other site. 30.5% of LinkedIn visitors accessed it via mobile devices. The study identifies eligible companies from business directories then calls them to verify and obtain executive names and job functions to survey.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
The document provides an overview of trends in social media and consumer behavior from 2008. It discusses the growth of Facebook users over the previous year and shares stats on messaging and social networking usage. The summary also notes insights around how recommendations from friends influence travel decisions more than reviews. Trust in peers over advertising is also mentioned.
Social Media Boot Camp at NORAD NORTHCOMguest3b9e35d
The document provides an overview of a social media boot camp. It discusses the benefits of social media and how it has changed news consumption and media relations. It also covers best practices for using social media, including developing a message map, controlling communications, and adapting to different news cycles. The document warns of the consequences of uncontrolled communications and stresses the importance of transparency, ease of use, and cultivating unofficial spokespeople on social media.
Multiscreen Email Design: Lessons from the ProsLitmus
Recently it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and most importantly conversions and other desired goals on the tiny screen of a smartphone, mid-sized tablet and larger monitor on a laptop or desktop PC? While certainly important questions to ask, this is only one aspect of an effective mobile and multiscreen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multiscreen strategy.
In this Webinar, Loren McDonald will assemble a team of some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right.
Among the specific topics will include the following:
Learning the implications of each major screen size and device
Determining what devices your subscriber base is using and how and where they are converting
Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
Creating a consistent user experience across email and Web/landing pages
Examples and key best practices
Communicating with your designer and programmer
Testing, learning, optimization and measurement/analysis
Future trends and predictions - where is it all going
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
The document discusses the rise of social media and its impact on business. It notes that social media is fundamentally changing how people communicate and that brands must have a social media presence to remain relevant. The document then introduces the M2M Framework, which aims to help enterprises collaborate across departments to meet customer needs through social media. The framework provides guidance on social media strategy, governance, use cases, and reducing risk.
More Fun, Better Results? - University of Utrecht 2009 - Ruigrok | NetPanelMarja Ruigrok
Why more fun in participating in research is important: the results get better. A lecture for international students at the University of Utrecht. December 2009
This document summarizes key findings from Nielsen's Mobile Apps Playbook study. It finds that games are the most popular app category for both smartphones and feature phones. The top apps across platforms include Facebook, Weather Channel, Google Maps, and Pandora. Users primarily discover new apps by searching app stores on their phones. Ratings and reviews also influence app choices. Smartphone users download more paid apps than feature phone users, with Apple users being most willing to pay. Most users prefer billing mobile app purchases through their wireless provider or credit card. Teenagers are more receptive to mobile ads than older age groups.
Primer design is a critical step in PCR that determines the length, yield, and melting temperature (Tm) of the amplified product. Several variables must be considered when designing primers, including length, Tm, specificity, complementary sequences, GC content, and 3' end sequence. Primer length affects specificity, annealing temperature, and time. Primers between 18-24 bases that have a Tm near 55°C are optimal. Tm can be estimated using formulas considering primer length and GC content. Primer design software tools can help optimize primers while considering these important parameters.
Intended for a mixed/general audience of Clinicians, Business Interests, and Research Scientists. No audio, however the event was recorded and posted to youtube by Genome Atlantic: http://www.youtube.com/watch?v=FLVjwOngu-Q I
This document discusses using kernel methods and relational learning in bioinformatics. It begins with an introductory example of predicting protein-protein interactions from high-throughput data. It then outlines kernel methods, including definitions of kernels, interpretations of kernels, and examples of popular kernel methods. Specific kernels are discussed for sequences, graphs, and fingerprints. The document also covers learning relations, including kernels for pairs of objects and conditional ranking. It concludes with case studies on enzyme function prediction, protein-ligand interactions, and microbial ecology.
Designing with the user in mind: how user-centred design (UCD) can work for ...Jennifer Cham
Free talk video (you just need to get the access code by email) is here: https://www.iscb.org/cms_addon/multimedia/flvmedia.php?i=1377
Presented at ISMB ECCB 2013 conference: http://www.iscb.org/ismbeccb2013
It is recognised that bioinformatics resources often suffer from usability problems: for example, they can be too complex for the infrequent user to navigate, and they can “lack sophistication” compared to other websites that people use in their daily lives. In this presentation, Dr. Jenny Cham, User-Experience Analyst at the European Bioinformatics Institute, UK, will describe specific case studies to show how user-centred design (UCD) principles can be applied to bioinformatics services.
As well as improved usability, the benefits of UCD can include more effective decision-making for design ideas and technologies during development; enhanced team-working and communication; cost effectiveness; and ultimately a bioinformatics service that more closely meets the needs of its target research community.
The document discusses various biological databases including:
1. Nucleic acid, protein, and structure databases that store gene and protein sequence data, protein structures, and related information.
2. Specialized databases focused on specific topics like virus structures or immunology.
3. Expression and proteomics databases that record gene expression measurements.
BITs: Genome browsers and interpretation of gene lists.BITS
Module 5 Genome browsers and interpreting gene lists.
Part of training session "Basic Bioinformatics concepts, databases and tools" - http://www.bits.vib.be/training
Hannah Avromovitch, a 1-year old, was brought to the clinic with symptoms of mental-motor deterioration, convulsions, and hypotonia. Upon examination, the doctor found Hannah had a retinal cherry red spot. Hannah's family history revealed her parents are first cousins and two previous children died with similar symptoms in infancy. The doctor diagnosed Hannah with Tay-Sachs disease, a genetic disorder caused by a HEXA gene mutation that results in ganglioside accumulation in neurons.
Bioinformatics uses techniques from applied mathematics, computer science, and statistics to understand and organize biological information on a large scale, especially regarding molecules like DNA, RNA, and proteins. Functional genomics uses high-throughput methods and bioinformatics to describe gene and protein functions and interactions at a genome-wide level. Key tools for functional genomics include sequence-based tools, microarray-based tools, and Gene Ontology for organizing gene function information. A systems biology approach integrates vast amounts of correlative genomic and proteomic data to help understand complex human diseases.
This document discusses the importance of computational tools for biological research. It provides an overview of how computer applications are used in areas like the Human Genome Project, transcriptomics, proteomics, and systems biology. The document also notes challenges for biological research in Thailand, including a lack of background knowledge in computer science and limited access to free and easy-to-use computational tools, especially in the Thai language. It argues that biology students in Thailand should be taught bioinformatics and computational biology skills to better facilitate biological research.
Pedigree charts are used to determine the inheritance of traits by analyzing family medical histories and records since experimental crosses cannot be done with humans. The charts use symbols to represent individuals and their traits, generations, and relationships. By completing a pedigree chart, genetic diseases can be traced to where they came from in a family tree to help determine if a trait is inherited autosomal recessively, dominantly, X-linked, or Y-linked.
1. BLAST is a program that uses computer algorithms to compare a query DNA or protein sequence to sequence databases and identify sequences that resemble the query sequence above a certain threshold.
2. BLAST works by searching for short, exact matches between the query and database sequences, then extends the matches to find similar though not exact alignments.
3. Analyzing the BLAST results can provide information about the evolutionary relationship between the query sequence and matched sequences, such as whether they come from the same gene or protein family.
This document discusses identifying mutations in the filaggrin gene through sequence analysis. The filaggrin gene codes for filaggrin proteins that are essential for skin barrier function. Mutations in this gene are linked to conditions like eczema and asthma. The study aims to detect faulty filaggrin genes, identify other human and non-human proteins with similar function to filaggrin, and find identical protein sequences to help develop therapeutic options. Sequence alignment methods like pairwise alignment and BLAST will be used to analyze filaggrin genes and identify similar protein sequences.
This document discusses databases in bioinformatics. It begins by noting the rapid increase in biological data from sources like gene sequences, protein sequences, structural data, and gene expression data. It then defines biological databases as structured, searchable collections of data that are periodically updated and cross-referenced. The major purposes of databases are to make biological data available, systematize the data, and allow analysis of computed biological data. The document provides a brief history of biological databases and sequencing efforts. It also classifies biological databases based on data type, maintenance status, data access, data sources, database design, and organism. Specific databases discussed include DDBJ, EMBL, GenBank, Swiss-Prot, and NCB
This document provides an overview of bioinformatics and some of its key applications. It discusses how bioinformatics is an interdisciplinary field that uses computer science, statistics and other approaches to analyze large amounts of biological data. It notes that bioinformatics has become necessary due to the explosion of genomic data from projects like the Human Genome Project. Some of the goals and uses of bioinformatics mentioned include uncovering biological information from data, applications in molecular medicine, agriculture and environmental science. The document also provides brief descriptions of structural bioinformatics, common biological databases, MASCOT database searching, and scoring schemes used in bioinformatics.
Online Communities: Impacts on Live Marketing Strategies Yves Cretegny
The document discusses an online community called Lift which aims to bring together like-minded people through talks, workshops, and social events. Lift events attract around 1,000 conference participants onsite, over 7,000 online community members, and more than 160,000 online visitors. The agenda is determined by an online proposition and voting system run by the community.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
Connecting Standards Users By Using Internet Tools, Haim OrenThe Oren Group
The document discusses the rise of social media and user-generated content on the internet. It notes that social networks like YouTube, MySpace and Orkut populated the top 10 most visited websites in 2007. There are now over 75 million blogs worldwide that double every 6 months. The document contrasts Web 1.0, characterized by static websites controlled by companies, with Web 2.0 which enables interactive and community-based user content through tools like blogs, wikis and social networks. It provides statistics on growing business use of blogs and social media to market products and connect with customers.
This document discusses how social media audiences engage with brands and each other. It analyzes data from Keller Fay's TalkTrack survey of over 36,000 consumers to understand their social behaviors and conversations about brands. The data shows that Facebook and Twitter users have larger offline social networks and recommend more brands across categories than average. However, most word-of-mouth still occurs offline, with traditional media like TV also driving conversations. Different media audiences vary in their social value based on network size and influence.
Connecting standards users_by_using_internet_tools_haim_orenThe Oren Group
The document discusses how social media and Web 2.0 technologies like social networks, blogs, wikis, and user-generated content have transformed the internet into a platform for global conversation and collaboration. It proposes creating a social network called ISUS (Israeli Standard Users Society) to connect standards users in Israel by offering information on standards, enabling online discussions among peers and stakeholders, and building collaborative best practices using a wiki. The internet provides an opportunity to have global conversations among standards users around the world.
This document discusses how social media audiences are and how brands can create meaningful experiences on social media. It analyzes data from Keller Fay's TalkTrack survey of 36,000 interviews annually to understand consumers' social behaviors and brand conversations. The data shows that Facebook and Twitter users have larger offline social networks and recommend more brands. It also finds that traditional media can provide social value, with certain media audiences being more social based on network size, recommendations, brand mentions, and influencers. The document concludes that consumer decision making is fundamentally social and that all media have social aspects, so brands should integrate social media strategies into broader marketing efforts.
Nielsen Online Wom Uk Presentation Key Trends For Riding The Wave Of Social...Victoria Alexis
The document summarizes key trends in social media usage in the UK based on Nielsen's research. Some of the key findings include:
- Social media now accounts for 18% of total time spent online in the UK, up from 16.7% the previous year.
- Facebook has the largest unique audience in the UK with 18.2 million users, up 79% from the previous year. The 35-49 age group is the fastest growing audience for social media sites.
- Nielsen's research on consumer sentiments and behaviors online can help companies understand brand perceptions, improve marketing strategies, and identify influential users.
The Andalusian Public Health System Virtual Library conducted a survey to evaluate the capabilities and knowledge of their users regarding social networks and Web 2.0 tools. The survey received 518 responses from potential users. The results showed that while 68% of users edit their own blogs, only 49% use professional social networks. Most users tend to share and comment on content rather than create their own. A majority of 52.6% use mobile devices to access the internet. The library concluded that increasing mobile access and participation in social networks could improve communication and interaction with users.
Digital inmigrants and digital natives expectation colecction in BV-SSPA comu...Juan Hernández Morales
The Andalusian Public Health System Virtual Library conducted a survey to evaluate the capabilities and knowledge of their users regarding social networks and Web 2.0 tools. The survey received 518 responses from potential users. The results showed that while 68% of users edit their own blogs, only 49% use professional social networks. Most users tend to share and comment on content rather than create their own. A majority of 52.6% use mobile devices to access the internet. The library concluded that increasing mobile access and participation in social networks could improve communication and interaction with users.
1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions.
2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking.
3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
Developing and Deploying a Social Media Strategy for Financial InstitutionsPaul McAdam
Social media has made it to the big leagues though financial institutions do not yet place a high level of importance on social media compared with other points of contact with customers. Launching and maintaining a financial institution’s social media presence is daunting but it has become imperative to converse with consumers on their terms, which increasingly include social media conversations. Building a strategic plan for developing and deploying a financial institution’s social media presence can be divided into four steps: 1) planning, 2) monitoring, 3) contributing, and 4) measuring.
This document discusses the promise of social media for B2B marketers. It summarizes research showing that over 80% of B2B decision makers participate in social media channels like blogs, wikis, and social networks. The content accessed on these channels influences over half of their business purchase decisions. Additionally, over 70% of B2B marketers plan to increase their budgets for emerging online tactics like blogs, podcasts, and social networks. For B2B marketers to effectively utilize social media, they must foster online communities, provide value to customers, and engage prospects through customer evangelism.
Use of social media by business journalistsRachelle Spero
Social media is becoming the fastest growing influence on the stories published by business journalists, though traditional sources still have more impact currently.
Journalists see social media as having a positive effect on quality and believe its importance will continue increasing for story angles and content.
Nine in ten journalists have investigated issues further due to social media, and two-thirds have written stories originating from social media, making up around one in seven stories.
Twitter provides the most valuable information while blogs are most likely to be the basis for published articles. North American journalists are heavier social media users and believers in its importance than those elsewhere.
User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
This document discusses how social media can be used by businesses to connect with other businesses and customers. It provides statistics showing that many business professionals use social media platforms like blogs, videos and social networks. These channels can influence business purchasing decisions. The document advocates that businesses shift from one-way communication to two-way conversations through community building, dialogue and partnerships. It provides examples of how businesses can measure their social media efforts based on engagement rather than just impressions or clicks.
Using Social Media to Drive Employee Engagement Michael Specht
Enterprise 2.0 uses social media tools internally to drive employee engagement. It focuses on collaboration, transparency, trust and authenticity to make employees feel more valued through involvement in decision making and an open sharing of ideas. While implementation faces challenges like cultural barriers, examples show benefits like reduced turnover and improved customer service. The key is applying social media principles strategically for business outcomes rather than just the tools.
Social Metrics - The Search for ROI in Social MediaGot Social Media
The document discusses metrics for measuring value from social media. It outlines barriers to online investment including a lack of proper metrics to measure impact. Common web 1.0 metrics like daily visits and downloads are shown, but these are inadequate for social media. The document questions what the right metrics are for measuring exposure and engagement in the new web 2.0 environment.
While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.
Disruptors in the Medical Imaging IndustryBill Kelly
An overview of the Disruptors in the Medical Imaging Market. This free webinar will also give you more insight on the various factors that influence the market. We touch on results from a survey of a survey of 147 radiologists highlight the importance of reimbursement changes –both “appropriateness” measures and value-based medicine – as the most significant factors that will impact the imaging market.
The Laboratory Analytical and Life Science Instrument Industries: Looking Ahe...Bill Kelly
We take a look at the market hotspots to watch in 2018 for the Laboratory Analytical and Life Science Instrument Industries by giving you an overview of the market by the numbers and highlight specific industries including spectroscopy, chromatography, diagnostics, and laboratory software.
Clustered regularly interspaced short palindromic repeats (CRISPR) represent a foundational technology that has enjoyed widespread adoption over the last two years and is one of the most exciting developments affecting the life science market. Researchers are pursuing a wide variety of applications ranging from agricultural bioengineering to therapeutic development. Numerous life science suppliers are racing to meet the growing demand for products based on the CRISPR/Cas9 system.
This report will focus on the following product categories:
- Design tools
- Plasmids and vectors
- Cas9 nucleases and guide RNAs
- Delivery systems
The Market for CRISPR/Cas9 Genome Editing
Products:
- Estimate market size, share and growth by region, industry segment and product category
- Understand the drivers of brand loyalty and compare brand performance
- Measure customer satisfaction with CRISPR/Cas9 products
- Highlight the strengths and weaknesses of competitors and their customers’ likelihood-to-switch
Playing to win in the life science tools marketBill Kelly
For the last year, clients have repeatedly been asking us similar questions:
- What's the outlook for life science funding?
- What's the impact of large mergers on the competitive environment?
- Are the ways scientists purchase products changing?
- Do new technologies represent a threat or an opportunity?
BioInformatics LLC has decided to answer these questions in our latest multi-sponsor research report, Competitive Strategies in an Era of Consolidation & Disruptive Technologies. We will undertake a comprehensive assessment of the current state of the global life science through extensive interviews with market participants, industry observers, procurement specialists and a survey of more than a thousand scientific customers from all market segments.
This report analyzes sources of funding, budgets, and market opportunities for life science tools companies in the US, Europe, and Asia. It includes an overview of funding sources and trends in these regions based on secondary research, as well as primary survey data from scientists on their lab budgets, funding sources, technology usage, and outlook. Key findings presented are average annual lab budgets by region and sector projected for 2014, top funding sources, trends in cell, genome and protein techniques, and sentiments regarding future research funding. The report is available for purchase for $18,000.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
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For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
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Blogs: https://www.mydbops.com/blog/
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LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data