Link Building Campaigns
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Link Building Campaigns

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One of my older presentations about link building campaigns and how to build new links to your web site on a regular basis.

One of my older presentations about link building campaigns and how to build new links to your web site on a regular basis.

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    Link Building Campaigns Link Building Campaigns Presentation Transcript

    • WebmasterWorld PubCon 2006 Link Building Campaigns
    • Company Overview
      • Founded in 1994
      • Full service interactive solutions provider - Marketing - Strategy - Creative Services - Web Site Development - Web Application Development - Search Engine Marketing - Web Analytics and Reporting
      • Clients include TXU Corporation, Amerisource Bergen Specialty Group, Pilgrim’s Pride
    • Overview
      • Your Website’s Content
      • Internal Linking
      • External Links - Linking in 2006
      • Finding Links Checklist
      • Checklist for New Sites
      • Checklist for Older or Established Sites
      • Link Dos
      • Link Don’ts
      • Links “Outside the Box"
    • Your Website’s Content
      • Your website’s content is ultimately responsible for its ability or inability to get links
      • Bad content or no content = no links
      • Great content = the potential to get links
      • You have tell everyone you have great content on your site
    • What is Great Content?
      • Great content is anything that people will link to with an unsolicited link.
      • Examples of great content: - Content that stirs emotion – if they love it or hate it they’ll link to it - Rich-media content that’s informative, humorous, or silly - Tutorials, niche dictionaries/glossaries, or other content like a blog or news related to your industry
      • Other sites must have a reason to link to you. Give them a reason and they will link to you.
    • Internal Linking
      • Take care of your internal linking first then deal with external links
      • Search engine friendly – crawlable links with descriptive anchor text as appropriate
      • All pages need at least one link from another page to stay in the index
      • Don’t forget internal links to related topics, related products, hot product links are helpful (on topic)
      • Links from other sites to your internal pages
    • External Links - Linking in 2006
      • Read the recent WebmasterWorld thread titled “Link Development vs. Traffic Development and Staying with the Times” by sugarrae
      • http://www.webmasterworld.com/forum12/3047.htm
      • Get on topic links
      • Buy links that will result in clicks (i.e. traffic)
      • Write "800 word" articles that add value
      • Write useful articles based on your keywords
      • Diversify your anchor text
      • Contribute to a select few communities online and make yourself known
      • Create a blog
    • Finding Links Checklist
      • Search using your keyword
      • "Suggest link" +"keyword“
      • "Suggest a link" +"keyword“
      • "Suggest site" + "keyword“
      • "Suggest a site" + "keyword“
      • "Suggest URL" +"keyword”
      • "Suggest a URL" +"keyword"
      • "Add link" +"keyword"
      • "Suggest an URL" +"keyword“
      • "Add a link" +"keyword“
      • "Add site" +"keyword“
      • "Add a site" +"keyword"
      • "Add URL" +"keyword"
      • "Add a URL" +"keyword“
      • "Add an URL" +"keyword"
      • "Submit link" +"keyword“
      • "Submit a link" +"keyword“
      • "Submit site" +"keyword"
      • "Submit a site" +"keyword"
      • "Submit URL" +"keyword”
      • "Submit a URL" +"keyword"
      “ Submit an URL" +"keyword“ "favorite links" +"keyword" "cool sites" +"keyword" "cool places" +"keyword“ reciprocal +"keyword" directory +"keyword" directorys +"keyword" directories +"keyword" exchange +"keyword" resources +"keyword“ links +"keyword" "your location" +"add url" "your location" +links "your location" +"reciprocal links“ "your location" +directory "your location" +"submit site“ "recommended links" +"keyword“ "your location" +"suggest a site"
    • Checklist for New Sites
      • Web directories (always hand edited) yahoo, dmoz, botw, sbd.bcentral.com and industry niche
      • Write/Distribute press release about site’s launch
      • Use PRWeb, Eric Ward’s URLwire, Businesswire
      • Buy a few text links (i.e., advertise)
      • Start a PPC campaign - doesn't help with links but will get traffic and perhaps noticed in your niche
      • Add a blog to your site and get blog search engine traffic, links from other bloggers in your niche
      • Write keyword rich useful articles in your niche topic
      • Interested in “black hat” techniques?
      • Buy expired domains of sites in your niche and set up a 301 Permanent Redirect to your site
      • Buy your competitors' sites or domains and redirect
    • Checklist for Older or Established Sites
      • Analyze internal linking structure
      • Analyze current links, both incoming and outgoing and read the sugarrae link thread
      • Stop participating in link schemes, reciprocals
      • Jumpstart your site with new links
      • - website directory listings (only majors)
      • - write and distribute press release
      • - add a blog to site and/or more content
      • - advertise on other industry sites
      • - write and distribute useful articles
    • Link “Do”s
      • Don't be afraid to link out to good content
      • Make sure your links are always in context
      • Get free publicity - Jeff Crilley (www.jeffcrilley.com)
      • Analyze links of competitors (be where they are if possible)
      • Get your products and feeds listed and noticed
      • If you’re a black hatter or “innovative” then buy competitors sites or domains and set up 301 Permanent Redirects to your site
    • Link “Don’t”s
      • No links on same IP address or class C block
      • No new links = a stale site
      • Don’t get too many new links too quickly
      • No site-wide buys with same anchor text
      • Stay away from paid links on off-topic sites
      • No link schemes and bad neighborhoods
      • No link networks
      • No orphan pages (pages without links)
      • No blog spam, log spam, guestbook spam, forum spam--even though some still claim that they work, especially with MSN and Yahoo!
    • Links “Outside the Box"
      • Be first with link equity = authority
      • Posting breaking news means links and link equity
      • Give out free tool like free web space, free stats, free blog
      • Links are necessary for pages to remain in index
      • Off-site links to internal pages help boost rankings
      • If you're selling a classified ad item then post item on Craig's List - always add link to your site that has additional photos and more information
      • Give out free information, perhaps free industry dictionary or glossary or calculator
      • Have content others don’t have (e.g., photos, content, the Smoking Gun site)
      • Get to know the bloggers in your industry - feed them your news, press releases, other industry information
      • Contribute to non-profits for a link
    • One More Point
      • Link building is a long-term commitment
      • There's no magic pill
      • There isn’t one link that will make you famous
    • Thank You
      • Bill Hartzer
      • Search Engine Marketing Manager
      • MarketNet, Inc.
      • www.marketnet.com
      • [email_address]
      • ph 972.739.1900