Presentation I build on marketing transformation. Ping me if you have questions.

1. Re-Thinking Marketing

3. Inbound v Outbound Marketing

4. marketing hasn’t changed much

5. Shopping has changed a lot… Slide 

7. rethinking the website concept

9. remark -able?

10. Publisher + Marketer = Success

12. return on assets

13. Internet Snowball Effect

14. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics

15. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content)

16. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (visitors)

17. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)

18. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) (keywords & seo) multi-sensor enrollment, digital persona (visitors)

19. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors)

20. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)

21. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)

22. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)

23. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links)

24. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer)

25. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) multi-sensor enrollment, digital persona website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm)

26. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona

27. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (keywords & seo) (visitors) (links) (offer) (lead conversion) (crm) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona

28. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona

29. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona

30. The Inbound Story: Organic Search (database of intentions) triad biometrics authentication software multi-sensor enrollment enterprise biometrics (content) website website website website website <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> <a href=“http://www.x.com> digital enrollment </a> website website website website website website website website website website website website website (the web) website website website (links) (offer) (lead conversion) (crm) (visitors) multi-sensor enrollment, digital persona (keywords & seo) multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona multi-sensor enrollment, digital persona

31. The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)

32. The Inbound Story: Blogosphere (database of intentions) triad biometrics authentication software (visitors) (crm) (blog) website website website website website website website website website website website website website website website website website website website website website website (the web) website website website (offer) <a href=“http://www.x.com> multi-sensor </a> <a href=“http://www.x.com> digital persona </a> multi-sensor enrollment multi-sensor enrollment, digital persona (lead conversion) (content) (blogosphere) (keywords & seo)

33. The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a href=“http://www.x.com> multi-sensor images </a> <a href=“http://www.x.com> top 10 digital personas </a> (keywords & seo)

34. The Inbound Story: Social Mediasphere (visitors) (crm) (offer) multi-sensor enrollment, digital persona (your site) (lead conversion) (content) (social mediasphere) (blog) website website website website website website website website website website website website website (social media assets) (the web) (links) <a href=“http://www.x.com> multi-sensor images </a> <a href=“http://www.x.com> top 10 digital personas </a> (keywords & seo)

35. Internet Industrial Strategy

36. #1 or go home

37. Size Doesn’t Matter

38. THANK YOU! Slide 