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TVGuide.com Consumer ResearchMore, More, More: Viewer Panel InsightsJune 2012                               @christytanner...
Can we predictthe future?                 2
Smartphones and tablets are changing   the definition of entertainment                                       3
People are watching more TV than ever     34% now watch 30+ hours per week                                                ...
They are embracing  new shows and new options“This seasonis better than                                         42%  last ...
43% are watching MORE streaming  content this year vs. last year         Source: TV Guide TV Team Survey; June 2012; 2,900...
68% are watching 1-5 hours of video   per week on mobile devices         Source: TV Guide TV Team Survey; June 2012; 2,696...
46% of mobile video watching    takes place at home        Photo by Scott Macklin www.mcdm.uw.edu                         ...
How do you feel aboutads in streaming video?                          9
66% hate ads during streaming videos                Ok with ads                               Hate ads                    ...
During this season, we saw a 56%increase in paid streaming (no ads)                                                       ...
However, 60% of total mobile videoconsumption was free (ad-supported)          Source: TV Guide TV Team Survey; June 2012;...
Why do you watchstreaming video?                   13
73%   to catch up on missed episodes      to catch up on shows discovered40%      mid-season or between seasons6%    cut b...
The expanded discovery window iscausing massive habit fragmentation                        have discovered a new 86%      ...
“A lot of the time I waitand see what the buzz is after     a couple episodes.”       Source: TV Guide TV Team Survey; Jun...
“Typically, I will catch at leastpart of an episode … then go back  and watch from the beginning     either online, on dem...
“I used to wait for reruns or DVDs, but now I use Netflix or Hulu Plus   to watch from the beginning.”          Source: TV...
“Comedies, Ill start inthe middle. Dramas, I try    to catch up first.”     Source: TV Guide TV Team Survey; June 2012; 2,...
Two people, same room:Different devices, different shows                         47%have co-viewed* with a companion at ho...
How do we make discoveryand co-viewing* easier?                           21
TVGuide.com’s Watchlistmakes TV simple again – on any device                                        22
Top new Watchlist shows last fallpredicted 8 of 10 full season pickups                              g              Source:...
Three new shows cracked the top 10 streaming videos on TVGuide.com          Source: TV Guide internal reporting Sept 2011–...
Can we predictthe future?                 25
Arrow is the #1 new dramaadded to Watchlists – so far         Source: TV Guide internal reporting   26
Top 10 new dramas added to Watchlists              Source: TV Guide internal reporting   27
1600 Penn is the #1 new comedy  added to Watchlists – so far                                 28
Top 10 new comedies added to Watchlists      Source: TV Guide internal reporting   29
Thank you.         @christytannerEVP & GM, TVGuide.com & TV Guide Mobile
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Christy Tanner | TV Guide Digital | More, More, More: Viewer Panel Insights

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TV Guide Digital EVP/GM Christy Tanner presentation titled "More, More, More: Viewer Panel Insights." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.

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Christy Tanner | TV Guide Digital | More, More, More: Viewer Panel Insights

  1. 1. TVGuide.com Consumer ResearchMore, More, More: Viewer Panel InsightsJune 2012 @christytanner EVP & GM, TVGuide.com & TV Guide Mobile
  2. 2. Can we predictthe future? 2
  3. 3. Smartphones and tablets are changing the definition of entertainment 3
  4. 4. People are watching more TV than ever 34% now watch 30+ hours per week 34% 32% 28% 2010 2011 2012 Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 4
  5. 5. They are embracing new shows and new options“This seasonis better than 42% last year” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 5
  6. 6. 43% are watching MORE streaming content this year vs. last year Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 6 New Girl photo: credit Patrick McElhenney/FOX
  7. 7. 68% are watching 1-5 hours of video per week on mobile devices Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 7
  8. 8. 46% of mobile video watching takes place at home Photo by Scott Macklin www.mcdm.uw.edu 8
  9. 9. How do you feel aboutads in streaming video? 9
  10. 10. 66% hate ads during streaming videos Ok with ads Hate ads 66% 40% 35% 34% 32% 12% Before During After Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 10
  11. 11. During this season, we saw a 56%increase in paid streaming (no ads) 53% + 56% 34% Fall 2011 Spring 2012 Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 11
  12. 12. However, 60% of total mobile videoconsumption was free (ad-supported) Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 12
  13. 13. Why do you watchstreaming video? 13
  14. 14. 73% to catch up on missed episodes to catch up on shows discovered40% mid-season or between seasons6% cut back on cable5% cancelled cable Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 14
  15. 15. The expanded discovery window iscausing massive habit fragmentation have discovered a new 86% favorite after a few episodes or seasons aired Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 15
  16. 16. “A lot of the time I waitand see what the buzz is after a couple episodes.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 16
  17. 17. “Typically, I will catch at leastpart of an episode … then go back and watch from the beginning either online, on demand, or summer reruns.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 17
  18. 18. “I used to wait for reruns or DVDs, but now I use Netflix or Hulu Plus to watch from the beginning.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 18
  19. 19. “Comedies, Ill start inthe middle. Dramas, I try to catch up first.” Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 19
  20. 20. Two people, same room:Different devices, different shows 47%have co-viewed* with a companion at home *TVGuide.com will give a prize for the best Twitter-suggested new verb to describe this behavior: @christytanner Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 20
  21. 21. How do we make discoveryand co-viewing* easier? 21
  22. 22. TVGuide.com’s Watchlistmakes TV simple again – on any device 22
  23. 23. Top new Watchlist shows last fallpredicted 8 of 10 full season pickups g Source: TV Guide internal reporting 23
  24. 24. Three new shows cracked the top 10 streaming videos on TVGuide.com Source: TV Guide internal reporting Sept 2011– May 2012 24
  25. 25. Can we predictthe future? 25
  26. 26. Arrow is the #1 new dramaadded to Watchlists – so far Source: TV Guide internal reporting 26
  27. 27. Top 10 new dramas added to Watchlists Source: TV Guide internal reporting 27
  28. 28. 1600 Penn is the #1 new comedy added to Watchlists – so far 28
  29. 29. Top 10 new comedies added to Watchlists Source: TV Guide internal reporting 29
  30. 30. Thank you. @christytannerEVP & GM, TVGuide.com & TV Guide Mobile

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