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The State of the Industry
The Future of Video Advertising“Minority Report” (2002)Director: Steven Spielberg
The Future of Video Advertising“Minority Report” (2002)Director: Steven Spielberg
Eyeview SolutionAdvertising technology empowers brands to deliver better storiesPersonalized, digitally customized stories...
The Mazda Story                  Multiple                  Markets                  Hundreds                  Dealers     ...
Mazda Campaign Breakdown
The Mazda CampaignSports Enthusiast San Francisco   Mainstream Families St. Louis
Eyeview’s personalized ads lift key metrics inBranding and Direct Response49%lift in brand awareness         UPPER FUNNEL ...
Expedia Campaign Breakdown
The Expedia CampaignBusiness Man to New Orleans   Family to Orlando
Eyeview’s personalized ads lift key metrics inBranding and Direct Response73%lift in brand loyalty                        ...
The Technology
The Technology
Measuring Brand LiftOriginal TV Ad        Personalized Ad for San Francisco                 Vs
Successful Campaigns
Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising
Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising
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Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising

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Eyeview Co-Founder and VP, Business Development Tal Riesenfeld presentation titled "The Future of Multiscreen Video Advertising." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.

Published in: Business, News & Politics
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Tal Riesenfeld | Eyeview | The Future of Multiscreen Video Advertising

  1. 1. The State of the Industry
  2. 2. The Future of Video Advertising“Minority Report” (2002)Director: Steven Spielberg
  3. 3. The Future of Video Advertising“Minority Report” (2002)Director: Steven Spielberg
  4. 4. Eyeview SolutionAdvertising technology empowers brands to deliver better storiesPersonalized, digitally customized stories for each and every user
  5. 5. The Mazda Story Multiple Markets Hundreds Dealers Numerous Demographics and BT ID’s
  6. 6. Mazda Campaign Breakdown
  7. 7. The Mazda CampaignSports Enthusiast San Francisco Mainstream Families St. Louis
  8. 8. Eyeview’s personalized ads lift key metrics inBranding and Direct Response49%lift in brand awareness UPPER FUNNEL Tier 137%lift in purchase intent LOWER FUNNEL41%lift in scheduled Test Tier 2Drives 66% react positively to personalized video advertising
  9. 9. Expedia Campaign Breakdown
  10. 10. The Expedia CampaignBusiness Man to New Orleans Family to Orlando
  11. 11. Eyeview’s personalized ads lift key metrics inBranding and Direct Response73%lift in brand loyalty UPPER FUNNEL Brand37%lift in purchase intent MID FUNNEL Engagement & Consideration30%lift in sales LOWER FUNNEL Purchase & Intent http://www.emarketer.com/Article.aspx?R=1008655
  12. 12. The Technology
  13. 13. The Technology
  14. 14. Measuring Brand LiftOriginal TV Ad Personalized Ad for San Francisco Vs
  15. 15. Successful Campaigns

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