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APIs and Unlocking the Value of Your Data - Strata Barcelona 2014

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Taking Big Data to the next level by adding APIs. Thinking through data as a product and how to distribute it. Talk at Strata Hadoop 2014 http://strataconf.com/strataeu2014

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APIs and Unlocking the Value of Your Data - Strata Barcelona 2014

  1. 1. APIs and Unlocking the Value of Your Data Steven Willmott 3scale Inc. @3scale - http://www.3scale.net
  2. 2. Powering 450+ APIs Billions API Calls / Month Flexible Scalable API Infrastructure: http://3scale.net @3scale Also see http://www.apitools.com/ me: @njyx on twitter
  3. 3. To the content…
  4. 4. “Data is becoming the new raw material of business.” Chris Lynch and/or Craig Mundie “Data really powers everything we do.” Jeff Weiner
  5. 5. Good user interfaces are hard to build You often need to move data around Speed can be critical Multiple parties may need access
  6. 6. APIs make this happen - the interfaces to data that deliver its value
  7. 7. Examples Xignite’s realtime MarketData – over 500 Streams Aetna Carepass Restful API to Read/Write patient data Realtime fleet management & Long term analytics Realtime pricing in Retail
  8. 8. So APIs complement data … what does this mean?
  9. 9. Think of your data (and inferences) as a product, and APIs as distribution
  10. 10. For both internal and external consumption
  11. 11. Data “product thinking”
  12. 12. Data Close Up Inferred Data Raw Read / Write Control Interfaces
  13. 13. Four Key Questions • What am I Exposing? • Who to? • Why? • How?
  14. 14. These are critical for APIS
  15. 15. Q1: What am I Exposing? What? Single Entries, Dumps, Streams Raw Insight Projections, Alerts, Aggregations Control Settings, Params, Config, Schemas
  16. 16. Q2: Who to? Who? Departments, C-Team, Automated Sys Internal Customer Users, Buyers Partner Suppliers, Distributors, Resellers
  17. 17. Q3: Why? Agility Scale Stickiness Add Value Direct Monetization OffBoarding Transparency Configurability
  18. 18. Raw Internal Customer Partner Insight Control Transparency Monetization Offboarding Agility Stickiness Configurabilit y Reach Value
  19. 19. Raw Internal Customer Partner Insight Control Bandwidth $ Compute $ Risk Coupling Training Value Capture Scale Complexity
  20. 20. Q4: How? Tier Based Tech Business Free Unit Based Tier Dependent Flat Rate Feature Based Message Bus SOAP REST* Post REST Streaming Proprietary
  21. 21. Examples
  22. 22. Raw Internal Customer Partner Insight Control Reach / Scale Value / Complexity (Main focus of each company – many companies cover multiple cases)
  23. 23. Example: Customer Insight Sticky High Value Monetization Reach Education & Customer Onboard Traffic Scale Compute & Storage Cost https://www.fullcontact.com/developer/
  24. 24. Example: Customer Control Sticky High Value Customizable Agility Education & Customer Onboard Risk Complexity & Scale http://www.johnsoncontrols.com/content/us/en/products/building_efficiency/building/panoptix.html
  25. 25. Raw Internal Customer Partner Insight Control Reach / Scale Value / Complexity (Main focus of each company – many companies cover multiple cases)
  26. 26. Summary
  27. 27. Key Take-away: Your data is a product: think hard about packaging, distribution (APIs)
  28. 28. Implications • Answer the four questions • This will determine your likely benefits and pain points • Short term hacks around these pain points will probably kill the value of what you are doing • There is a lot of value to created!
  29. 29. Go forth and unleash your data! steve@3scale.net @njyx, @3scale Find us online at: http://www.3scale.net/ http://apitools.com/

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