5 Factors for Evaluating Websites

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Chris Betcher

A set of easy criteria for making judgments about the quality and usefulness of websites

Education

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Company Web Page Evaluation Sheet Name of Company: Industry/General Description of Company: URL: How did you discover this URL? (e.g., via Google, Yahoo, industry site) Date site was last updated (if available): Count of prior accesses (if available): Access very slow very fast time to 1 2 3 4 5 load first page? How very simple very comple complex is 1 2 3 4 5 the site? Information very little huge amount available 1 2 3 4 5 at the site? Use of none very extensive graphics? 1 2 3 4 5 Aesthetic none excellent appeal? 1 2 3 4 5 Overall very poor excellent effectiveness? 1 2 3 4 5 Is there an explicit mission statement? If so, provide a summary of it. If not, state what you believe the purpose of the site is. Who is the intended audience? Can you purchase products from this site? If so, what is the product type? What is the ordering mechanism? What is the payment mechanism? Does the site convey a positive or useful message for the company? Is the site well designed from the point-of-view of clarity,ease of use, speed of access? Is the site aesthetically pleasing? How well does the company use design and layout features? What business model is the site following? What functions are provided? Can the company generate revenues from the site? How? What features supporting ecommerce (security,transaction management, information collection, navigation, search engine, site map, index, help, easily available policies) does the site support? What currency(ies) are accepted? How are they accommodated? General comments. --------------------------------------------------------------------------- Designed by: Dr.Austin Yekpabo ([email protected]) Web Page Evaluation: Explore three commercial Web pages in a particular industry or segment. Complete the Home Page Evaluation sheet (I have attached the form) for each and provide a critical appraisal of what you find at each site. This critique should include answers to at least the following questions: What is the purpose of the company in developing the site? Does the site convey a positive or useful message for the company? Who is the intended audience? What information content is provided? What business model is the site following? What functions are provided? Does the company generate revenues from the site? How? What costs are associated with generating those revenues? Is the site well designed from the point-of-view of clarity, ease of use, speed of access? How well does the company use design and layout features? Is the site aesthetically pleasing? What are the benefits of the structure provided by the company? What does the company do to provide a competitive advantage? What features supporting ecommerce (security, transaction management, information collection, navigation, search engine, site map, index, help, easily available polic ...

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