How to put social into process

How to put the social intothe process ? February 8th, 2012

Hi !Bertrand DuperrinEnterprise 2.0 Consultant atNextmodernityBlog:http://www.duperrin.com/englishTwitter : @bduperrinCompanyhttp://www.nextmodernity.com

What does « social » or « 2.0 » mean ?« Making the most of one’s or a company’s connections, knowledge, social and informational capital to get things done »

What are « things » in a world whereanything that could be automatedhas been automated?Solve problemsHandle exceptionsLearnCoordinateInnovate, conceive, design, be creative

Most initiativeshave been aboutlearning

And long term

But what’s about day to day work ?

ROI & Tangible resultsImpact on operationsCyclesDecision, coordinationWhat can be measured in terms of outcomes : more and/or fasterWhat boosts the flow of work

Adoption concerns ? Social is for those who get it For those who understand the value of doing a little bit more on top of their job It’s not what people are measured on, rewarded for What’s the lowest common denominator in the workplace ? Tasks, processes, workflows Hard to make poeple discover social environments in this context !

It’s not only about« maybe one day… »anymore

But alsoabout…

And a critical mass

To deliver tangible value

Anything that aims atdevelopping intangiblesis worthless untilprocesses relies on it

Social is only for believersSocial can boost structured activitiesIs social only for long termSocial is additional workSocial can impact current business indicators

Burst the bubble to unleash the social potential Potential /systematic Learning /doing Support / embeddingVoluntary /« the way we do things »

By bringing social capital into the flow of workyou can get a supercharged execution engine

Communties, social networksSocial project Social BPMmanagementAdaptive case Managementmanagement 2.0

4 challenges !

Make social a soutine andbridge the gap Share Debrief Search Task 1 Task 2 Task 3 Task x Reﬁne/ Ask Discuss Connect

Bring social intothe management DNA  Autonony  Flexibility  Right to be creative  Decision making (P2P and decentralized)  Leadership  Trust

Identify and fixprocesses that need to be socialized  What processes often fail because of lack of flexibility, because too many exceptions need creativity and problem solving ?  How to involve the right people, find the right knowledge at the right moment without too much additional efforts ?  How to involve people in continuous process improvement ?

Bring toolstogether ! Bring business events and alerts in the social stream Bring social capabilities into business applications Bring the solution one click away from the problem…even on the same screen Make it possible to perform business actions in the social context…or social actions in the business context

« A sitting intellectual will nevergo further than a walking wally » Michel Audiard – French dialog writer So…keep on making peoplemore knowledgeable, but help them use their knowledge to walk better and faster

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How to put social into process

by Bertrand Duperrin on Feb 08, 2012

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