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Getting Social Aligned with Processes

EXPERT PANEL

BERTRAND DUPERRIN
bduperrin@nextmodernity.com

12
feb

2014
www.nextm...
Bertrand Duperrin
Digital Transformation and Social Business Director
http://www.nextmodernity.com
http://www.duperrin.com...
Issue #1
Building clouds
of knowledge

Without
knowing
if/where/when
rain will fall
Issue #2
Poor adoption
because
of lack of
purpose and
alignment
Value lies at the crossroads of social and
business activities
The great divide
« Understand the social network not
as your new water cooler, but as your
new production line »
Ginni Rometty – IBM CEO
More a merger
than an alignment

Because processes need a fix too
#1 : Design work for
Barely Repeatable
Processes

We should not expect an application to
work in environments for which it...
#2 : Design social for
structured activities
#3 : Bring social services
in the context of business
applications (and vice
versa)
#1 : It’s not about
adding but
transforming
#2 : Measuring the
impact
#2 : Managers must
adopt not as average
users but as managers
#3 : Technology
Integration and open
standards
Social and business activities alignment
Social and business activities alignment
Social and business activities alignment
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Social and business activities alignment

How to align social with business processes. The social perspective. Why ? Concepts ? Challenges.
Presentation given at the Enterprise 2.0 Summit 2014.

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Social and business activities alignment

  1. 1. Getting Social Aligned with Processes EXPERT PANEL BERTRAND DUPERRIN bduperrin@nextmodernity.com 12 feb 2014 www.nextmodernity.com
  2. 2. Bertrand Duperrin Digital Transformation and Social Business Director http://www.nextmodernity.com http://www.duperrin.com/english @bduperrin
  3. 3. Issue #1 Building clouds of knowledge Without knowing if/where/when rain will fall
  4. 4. Issue #2 Poor adoption because of lack of purpose and alignment
  5. 5. Value lies at the crossroads of social and business activities
  6. 6. The great divide
  7. 7. « Understand the social network not as your new water cooler, but as your new production line » Ginni Rometty – IBM CEO
  8. 8. More a merger than an alignment Because processes need a fix too
  9. 9. #1 : Design work for Barely Repeatable Processes We should not expect an application to work in environments for which its assumptions are not valid » Eli Goldratt
  10. 10. #2 : Design social for structured activities
  11. 11. #3 : Bring social services in the context of business applications (and vice versa)
  12. 12. #1 : It’s not about adding but transforming
  13. 13. #2 : Measuring the impact
  14. 14. #2 : Managers must adopt not as average users but as managers
  15. 15. #3 : Technology Integration and open standards

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