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Turbo Charge Your Career Social Media


The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career. …

The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.

Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.

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  • Note: not sure where is belongs but seems to make sense here


  • 1. Turbo Charge Your Career Through Social Media
  • 2. Turbo Charge Your Career Through Social MediaI’m a digital marketer, not a career coach. About three years ago Ihad a life changing experience. Due to the fact I am the owner of adigital marketing agency, and a frequent speaker on social mediamarketing, I was asked to speak to a large group of unemployedprofessionals. The premise was that the principles of social mediamarketing for a business are applicable to people looking for a job.The experience was eye opening! I learned that many people do notknow how to harness the power of social media in their career. And,I learned that the strategies we implement for businesses are largelyusable by individuals seeking to improve their career.Unless you’re planning your retirement party, you are a careerseeker and the strategies in this deck can be used by you.To your success,Bernie Borges
  • 3. Agenda Acquire the Mindset of a Triathlete Social Networking Basics Social Networking Advanced Become an Entrepreneur in your Career Building Your Personal Brand Good Enough Isn’t
  • 4. Acquire the Mindset of a Triathlete
  • 5. Acquire the Mindset of a Triathlete • Set written goals • Get a coach • Accountability partner • Join clubs • Develop a routine • Work on your technique • Find educational resources • Make a commitment
  • 6. crosstab
  • 7. Your Career Development Is Your Job Have a Content Strategy Social & Professional Credibility Social Networking Accountability coach Measure Action Steps Measure Progress Weekly Reviews Dedicated Workspace Make Time for Exercise _brand.fortune/index.htm
  • 8. Being Social Media Savvy Not Optional
  • 9. Answer These 3 Questions
  • 10. Are You a Digital Immigrant or Native?
  • 11. Are You Likable?
  • 12. Are You (Digitally) Invisible?
  • 13. Building Your Personal Brand Not Optional• You are a Brand! Build your brand…and• For What Do You Want to expand your career Be Known?• Comment on Relevant Blogs• Set up RSS Dashboard of Relevant Content• Share your Expertise• Be a Reliable Source of Content 7/30/news/economy/building_ your_brand.fortune/index.htm
  • 14. Set Up RSS Feed of Relevant Content
  • 15. Just One Word: Plastics
  • 16. Today Content Rules
  • 17. Professional & Social Credibility• Build your Personal Brand• Be Social• Share Photos• Share your Professional Expertise• Be Visible• Volunteer• Build Relationships (Global)• Be Human!
  • 18. Professional & Social Credibility Own Your Name Online – Google – Social Networks – Website – BlogSecure Vanity URLs
  • 20. Three Social Networking Requisites• Twitter• LinkedIn• Facebook s
  • 21. Google+
  • 22. Other Social Networking Sites• Pinterest• Instagram• Slideshare• Quora
  • 23. The Next Big Thing….Pinterest
  • 24. LinkedIn Basics• 100% Completed Profile• Give Recommendations• Ask for Recommendations• Update your Status Daily• Seek New Connections• Follow Companies of Interest• Join Groups
  • 25. Facebook Basics• 100% Completed Profile• Paint a Clear Picture of YOU Build Social Credibility!• Connect to Friends and Business Colleagues• Be Social• Avoid controversy• Seek New Connections• Follow Companies of Interest• Join Groups
  • 26. Twitter Basics• 100% Completed Profile w/Picture• Be Interesting• Share Links to Articles• Search/Find Like Minded People• Update Your Status Multiple Times/Day• Follow Friends and Business Colleagues• Mix Professional with Social• Create a branded design
  • 27. Facts
  • 29. LinkedIn Advanced• Display current and past positions• Add apps that differentiate you• Update your profile periodically• Be active in groups• Seek new connections• Read connections digest• Read company updates• Conduct Polls• Add skills to your profile
  • 30. LinkedIn Advanced: Skills
  • 31. LinkedIn Advanced: Profile• Robust summary• Daily status updates
  • 32. LinkedIn Advanced: Group Discussions
  • 33. LinkedIn Advanced: Polls
  • 34. LinkedIn Advanced: Who’s Viewed Your Profile?
  • 35. LinkedIn Advance: Use Messages Wisely
  • 36. LinkedIn Advanced: Events
  • 37. LinkedIn Advanced: Add Slideshare App marketing
  • 38. LinkedIn Advanced: Add Blog App
  • 39. LinkedIn Advanced: Read Network Updates
  • 40. LinkedIn Advanced: Read Network Updates
  • 41. LinkedIn Advanced: Read Network Updates
  • 42. LinkedIn Advanced: New Connections Summary
  • 43. LinkedIn Advanced: Answers
  • 44. LinkedIn Advanced: Answers
  • 45. LinkedIn Advanced: Advanced Search
  • 46. LinkedIn Advanced: 4 Ways to Add Connections
  • 47. LinkedIn Advanced: 4 Ways to Add Connections
  • 48. LinkedIn Advanced: 4 Ways to Add Connections
  • 49. LinkedIn Advanced: Network Mining– Profile Mining– Company Mining
  • 50. LinkedIn Advanced: Profile Mining
  • 51. LinkedIn Advanced: Profile Mining
  • 52. LinkedIn Advanced: Profile Mining
  • 53. LinkedIn Advanced: Profile Mining
  • 54. LinkedIn Advanced: Profile Mining
  • 55. LinkedIn Advanced: Profile Mining
  • 56. LinkedIn Advanced: Company Mining
  • 57. LinkedIn Advanced: Company Mining
  • 58. LinkedIn Advanced: Company Mining
  • 59. LinkedIn Advanced: Company Mining
  • 60. LinkedIn Advanced: Follow Companies
  • 61. LinkedIn Advanced: Job Searching
  • 62. LinkedIn Advanced: Job Searching
  • 63. LinkedIn Advanced: Groups
  • 64. LinkedIn Advanced: Groups
  • 65. LinkedIn Advanced: Groups
  • 66. LinkedIn Advanced: Groups
  • 67. LinkedIn Advanced: Groups
  • 68. LinkedIn Advanced: Network Statistics
  • 69. LinkedIn Advanced: Network Statistics
  • 70. FacebookAdvanced: Social CredibilitySecure Vanity URL
  • 71. FacebookAdvanced: Lists• Build Lists to Segment Your Connections
  • 72. FacebookAdvanced: Messages• Send Messages of Interest to Lists
  • 73. FacebookAdvanced: Company Pages• Follow Company Pages Daily
  • 74. FacebookAdvanced: Groups
  • 75. Facebook Advanced: Branchout
  • 76. Twitter: @berniebay
  • 77. Twitter• Schedule Tweets Daily• Use Twellow to Find People• Give Shoutouts and Retweets• Use Twitter Search• Share Other’s Content• Share Your Content• Use & Study Hashtags• Set up Columns for Keywords/People to Follow• Consider Multiple Twitter Accounts
  • 78. Twitter: Schedule Tweets Daily
  • 79. Twitter Advanced: Follow # Streams
  • 80. Twitter Advanced: Find People to Follow
  • 81. Twitter Advanced• Use for Research
  • 82. Twitter Advanced: Conduct Research• Use
  • 83. Twitter Advanced: Mobile Devices
  • 84. Consider Mix of Demand &Supply Redefine Definition of “J O B” Become Opportunistic Monetize Your Passion Become a Content PublisherBE AN ENTREPRENEUR IN YOUR CAREER
  • 85. Become a Blogger
  • 86. Be an Entrepreneur in Job Search
  • 87. Be an Entrepreneur in Job Search
  • 88. Be an Entrepreneur in Job Search
  • 89. 89
  • 90. 90 Be an Entrepreneur in Job Search
  • 91. Using Brainshark to Market Content
  • 92. 93
  • 93. Build Your Personal Brand• Share your Expertise• Volunteer• Coach• Speak• Promote Others• Always Build Relationships• Launch blog/website in your name
  • 94. Develop The Brand Called You 95 • Authenticity rules • Alignment w/the corporate brand • Content driven • Not all about “me”
  • 95. Manage the Brand Called You• Online – Content – Social networks• Offline – In the office – Events – In the community• Hybrid
  • 96. Personal Branding Outside the Organization• Networking – Seek out influencers – Become an influencer – Best practices (common sense) – Avoid “worst” practices
  • 97. Making Time for Personal Branding 98 • Requires two levels of permission – Self – Employer • Some structure is good • Flexibility is a must • Real-time is reality
  • 98. Build Your Personal Brand
  • 99. Build Your Personal Brand
  • 100. Become a Publisher of Content• Commit to at least two content assets – Book – Blog – Video – White Papers – Podcast Show
  • 101. GOOD ENOUGH ISN’T  Think Like a Triathlete  Be Who You Aspire to Be  Build Your Personal Brand  Be a Content Producer  Always be Networking  Measure Everything You Do
  • 102. Connect with Bernie Borges Twitter:!/berniebay LinkedIn: Facebook Subscribe to my blogs YouTube Pinterest:
  • 103. Social Networking for Job Seekers Training video available online at Amazon: