4th European CMO Conference 2011

ProgramDay 1: Sept. 29, 201109:00 – 10:00 Networking Breakfast10:00 – 10:10 Welcome10:10 – 10:50 Richard Prenderville New Growth Paradigms - Brand as growth driver Innovation Head of Global Brand Marketing, - New consumer trends Reebok - Brands in the digital age10:50 – 11:30 George Blankenship Its Hard to Change the World - Branding your innovations Architect of Apple´s brand building retail Innovation - Changing 100 years of tradition strategy, now VP Worldwide Sales and - Learning from leaders in retail Ownership Experience, Tesla Motors11:30 – 12:10 Federico J. Gonzalez The Disney Experience - Total customer focus Senior VP Marketing & Sales, Euro Disney - Culture of excellence Global Brands and Disney Destinations EMEA - Learning from Disney12:10 – 14:00 Lunch14:00 – 15:00 Rui Porto Strategic Role of Creativity - Taking local ideas global Chief Marketing Officer, Havaianas - Role of creative excellenceCreative Excellence Presented by the Berlin School of Creative Leadership - Managing a global brand15:00 – 15:30 Networking Break15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Innovation16:30 – 17:00 Networking Break17:00 – 17:45 Driving Growth in the Digital Age Organization/ Panel with Simon Clift, George Blankenship, Capability Federico Gonzalez, Rui Porto and Richard Prenderville17:45 – 18:00 Closing19:00 – 21:00 Networking Night at Tesla Motors Flagship Store, Zurich

Day 2: Sept. 30, 201108:00 – 08:50 Networking Breakfast08:50 – 09:00 Welcome09:00 – 09:35 Peter Dahlstrom The Consumer Decision Journey Organization & - Consumer decisions process Capability Senior Partner, McKinsey & Company - New empowered consumers Leader, EMEA Digital Marketing Practice - Consumer driven marketing09:35 – 10:10 AJ van Triest Driving Growth Globally - Driving growth globally Global Brands Chief Marketing Officer, BWP, a joint - Global innovation venture between of Coca-Cola and Nestlé - Connecting with global consumers10:10 – 10:45 Simon Clift Winning Global Brands - Characteristics of winning brands Global Brands former Chief Marketing Officer, - Global Brands Study™ insights Unilever - Purposeful positioning10:45 – 11:15 Networking Break11:15 – 12:00 Marc de Swaan Arons Global Marketing: Success Factors - Drivers of marketing effectivnessCMO Leadership Co-founder and Chairman, EffectiveBrands - Case study: Unilever/OMO: “Dirt is good”12:00 – 13:30 Lunch13:30 – 14:15 Alexander von Schirmeister The Art and Science of Modern Marketing:CMO Leadership Vice President of Marketing, Operations and How to trade-off target segments, Advertising, eBay Europe countries, verticals, touchpoints and channels14:15 – 14:30 Closing14:30 – The Tesla Roadster Experience (test drives) Case Studies featured at CMO 2011: Unilever: OMO – Dirt is good Disney: Disneyland Paris Reebok Tesla Motors: Roadster Havaianas Nestea

4th European CMO Conference 2011

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