4th European CMO Conference 2011

Uploaded on

Program Update, July 10, 2011

Program Update, July 10, 2011

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. ProgramDay 1: Sept. 29, 201109:00 – 10:00 Networking Breakfast10:00 – 10:10 Welcome10:10 – 10:50 Richard Prenderville New Growth Paradigms - Brand as growth driver Innovation Head of Global Brand Marketing, - New consumer trends Reebok - Brands in the digital age10:50 – 11:30 George Blankenship Its Hard to Change the World - Branding your innovations Architect of Apple´s brand building retail Innovation - Changing 100 years of tradition strategy, now VP Worldwide Sales and - Learning from leaders in retail Ownership Experience, Tesla Motors11:30 – 12:10 Federico J. Gonzalez The Disney Experience - Total customer focus Senior VP Marketing & Sales, Euro Disney - Culture of excellence Global Brands and Disney Destinations EMEA - Learning from Disney12:10 – 14:00 Lunch14:00 – 15:00 Rui Porto Strategic Role of Creativity - Taking local ideas global Chief Marketing Officer, Havaianas - Role of creative excellenceCreative Excellence Presented by the Berlin School of Creative Leadership - Managing a global brand15:00 – 15:30 Networking Break15:30 – 16:30 Knowledge Sessions: Social Media, B2B Marketing, Innovation16:30 – 17:00 Networking Break17:00 – 17:45 Driving Growth in the Digital Age Organization/ Panel with Simon Clift, George Blankenship, Capability Federico Gonzalez, Rui Porto and Richard Prenderville17:45 – 18:00 Closing19:00 – 21:00 Networking Night at Tesla Motors Flagship Store, Zurich
  • 2. Day 2: Sept. 30, 201108:00 – 08:50 Networking Breakfast08:50 – 09:00 Welcome09:00 – 09:35 Peter Dahlstrom The Consumer Decision Journey Organization & - Consumer decisions process Capability Senior Partner, McKinsey & Company - New empowered consumers Leader, EMEA Digital Marketing Practice - Consumer driven marketing09:35 – 10:10 AJ van Triest Driving Growth Globally - Driving growth globally Global Brands Chief Marketing Officer, BWP, a joint - Global innovation venture between of Coca-Cola and Nestlé - Connecting with global consumers10:10 – 10:45 Simon Clift Winning Global Brands - Characteristics of winning brands Global Brands former Chief Marketing Officer, - Global Brands Study™ insights Unilever - Purposeful positioning10:45 – 11:15 Networking Break11:15 – 12:00 Marc de Swaan Arons Global Marketing: Success Factors - Drivers of marketing effectivnessCMO Leadership Co-founder and Chairman, EffectiveBrands - Case study: Unilever/OMO: “Dirt is good”12:00 – 13:30 Lunch13:30 – 14:15 Alexander von Schirmeister The Art and Science of Modern Marketing:CMO Leadership Vice President of Marketing, Operations and How to trade-off target segments, Advertising, eBay Europe countries, verticals, touchpoints and channels14:15 – 14:30 Closing14:30 – The Tesla Roadster Experience (test drives) Case Studies featured at CMO 2011: Unilever: OMO – Dirt is good Disney: Disneyland Paris Reebok Tesla Motors: Roadster Havaianas Nestea