A brief information about working of CATERPILLAR industry (A giant earth moving company)

1. A GIANT EARTH MOVING INDUSTRY

2. HISTORY
Founded in 1925
First company to make
tractors with tracks instead
of wheels.
Tractor didn’t sink in the
mud and looked like
crawling in it thus named
Caterpillar

3. Caterpillar has different types of earth moving machines

4. SERVED DIFFERENT INDUSTRIES
MINNING
RESIDENTIAL
NON-RESIDENTIAL
FORESTRY
ENERGY
INFRASTRUCTURAL
WASTE

5. GROWTH OF CATERPILLAR
During World War 1 During World War 2
Caterpillar used its trademark farm treads on army tank which changed the world and achieved a milestone
And also has huge power construction all around the world

6. THEN THE COMPANY ALSO LAUNCHED NEW MACHINES LIKE TRACTORS
WITH RUBBER TYRES AND DIESEL TRACTORS

7. In 1980s recession hits the world and the
shares of all the company went down
including Caterpillar. Many factories were closed and workers did strike
Recession and turnaround

8. The company Thought and
came up with a plan for
Rising high again
The company Invested their money in
modernizing the factories and also
made them automated

9. Caterpillar has set their priorities to
Research and Development
Their products now were equipped with
latest Technologies
More Reliable, better Quality and Innovative
PRODUCT AND MARKETING STRATEGY

10. The company fulfilled
every aspect of product
FROM
TO
HERE
BUT WITH EVEN MORE POTENTIAL THAN THEIR PREVIOUS PRODUCTS

11. CATERPILLAR
has made
innovation as
their key

12. They have now variety of new products
47 HP pump
850 HP tractors
1000 HP trailer truck
500 HP pump
2000 HP construction tower
They have range of products starting from 47 HP pump to 3370 HP mining truck

13. Distribution of caterpillar
worldwide

14. Caterpillar not only excels in
products but also excels in
services
53% of its sales comes from its
product and the rest from its
services

15. Caterpillar has Global Dealer
Network system which is
accomplished by local
dealers on local basis
In other words Caterpillar has
also segmented the market
and running it in different
segments
So that you may get personal feel

16. 56% business of
Caterpillar comes
from overseas
which makes it US
biggest exporters

17. FUTURE OF CATERPILLAR
Caterpillar is now focusing on
emerging markets like INDIA, and
CHINA
CAT
50 local
60
overseas
Production facilities

18. In sites of emerging markets company provides massive
trucks which are shipped in pieces and assembled at job site
(ex- peru has copper abundancy)
This way of assembling at
job sites has made the
company easier to
transport their products
and service them well

19. FURTHUR TARGET
They should further target countries with emerging market and try to make their
markets as home so that the country men may feel personal
It should also focus on green technologies because
nowadays Global warming is the biggest issue faced
by Automotive companies.
It should focus more on fuel efficiencies of
engines or try using alternate sources due to fuel
scarcity in near future.
Global
warming

20. RECAP
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4 5

21. DISCLAIMER
Created by HARISH SINGH, IIT ROORKEE, during a
marketing Internship by Prof. SAMEER MATHUR, IIM
LUCKNOW