1.
24 October 2012
KLGCC 8.30am to 5.30pm
(KUALA LUMPUR GOLF & COUNTRY CLUB)
Function Room 2, No. 10, Jalan 1/70D,
Ian McKee
Off Jalan Bukit Kiara, 60000 Kuala Lumpur
To register call Ruby at +603 7726 2588
or ruby@ham.com.my
CEO, Vocanic

2.
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MARKETING WORKSHOP
Ian Mckee CEO, Vocanic.
Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing
business. He has over 20 years of experience in sales, IT, and starting and
running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also
brings with him 8 years of experience of running regional business with clients
from Australia and Japan. Ian now publishes various blogs, and is frequently
seen on TV talk shows within the scope of Word of Mouth marketing. As CEO
for Vocanic, he specialises in Identifying Influencers and crafting strategies to
engage and activate them to launch word of mouth campaigns for clients such
as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was
MD for Informative Asia Pacific working on customer dialogue and Influence
marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars
brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from
the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s
leading Word of Mouth Marketing specialist.
WHAT YOU WILL LEARN ABOUT
SOCIAL MEDIA MARKETING:
! What’s Wrong with the current model
! The Value & Economics of Advocacy
! Social Media Marketing as part of an
integrated campaign
! Ethics
! Viral Marketing
! Evangelist Marketing
! Buzz/Stunt/Guerrilla Marketing
! Influencer Driven Social Media Marketing
! The Groundswell(tm) Planning Process
! Who are Influencers – How do you
identify them
! How to activate Influencers
! The Impact of Influencers – Some
observed Metrics
! Participant Activities – Break Out
Workshop Activities
! Social Media – what is it
! Why You (as a marketer) should care
! The 4 Steps to “do” Social Media Marketing

3.
PROGRAMME  Social Media Marketing as part of an
24 October 2012 integrated campaign
8.30 am  In uencer Driven Social Media Marketing
Registration.  The Groundswell(tm) Planning Process
9.00 am  Who are In uencers – How do you identify
Introduction. them
9.15 am  How to activate In uencers
A review of the old model  The Impact of In uencers – Some observed
Actual Media Consumption Metrics
 Trust
3.00 pm
 Visibility
Afternoon Tea
 Q&A
3.15 pm
10.30 am Ethics
 Participant Activities – Break Out Workshop
Morning Co ee
10.45 am Activities
 Social Media Marketing
An Overview of Peer to Peer Marketing Techniques
 Why You (as a marketer) should care
 Viral
 The 4 Steps to “do” Social Media Marketing
 Evangelist
 Buzz / Guerrilla
5.00 pm
 Social Media Marketing
Wrap up. Q&A.
1.00 pm
Lunch
2.00 pm
The Value & Economics of Advocacy
 In uencer Driven Marketing

4.
24 October, 2012
8.30am - 5.00pm
Includes Lunch, Coffee
KUALA LUMPUR GOLF &
COUNTRY CLUB (KLGCC)
Function Room 2,
No. 10, Jalan 1/70D,
Off Jalan Bukit Kiara,
60000 Kuala Lumpur
Please complete this form
and fax to 03 7722 5712
Contact:
03 7726 2588 (Ruby)
Email: ruby@ham.com.my
Admission fee :
RM 1300 (per pax)
RM 1100 (For 3 pax+)