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Social media workshop kl october 2012


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A Social Media Masterclass in KL (Malaysia) in October

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Social media workshop kl october 2012

  1. 1. 24 October 2012KLGCC 8.30am to 5.30pm(KUALA LUMPUR GOLF & COUNTRY CLUB)Function Room 2, No. 10, Jalan 1/70D, Ian McKeeOff Jalan Bukit Kiara, 60000 Kuala LumpurTo register call Ruby at +603 7726 2588or CEO, Vocanic
  2. 2. !"#$%& ()*$% MARKETING WORKSHOP Ian Mckee CEO, Vocanic. Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing. As CEO for Vocanic, he specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist.WHAT YOU WILL LEARN ABOUTSOCIAL MEDIA MARKETING:! What’s Wrong with the current model! The Value & Economics of Advocacy! Social Media Marketing as part of an integrated campaign! Ethics! Viral Marketing! Evangelist Marketing! Buzz/Stunt/Guerrilla Marketing! Influencer Driven Social Media Marketing! The Groundswell(tm) Planning Process! Who are Influencers – How do you identify them! How to activate Influencers! The Impact of Influencers – Some observed Metrics! Participant Activities – Break Out Workshop Activities! Social Media – what is it! Why You (as a marketer) should care! The 4 Steps to “do” Social Media Marketing
  3. 3. PROGRAMME  Social Media Marketing as part of an24 October 2012 integrated campaign8.30 am  In uencer Driven Social Media Marketing Registration.  The Groundswell(tm) Planning Process9.00 am  Who are In uencers – How do you identify Introduction. them9.15 am  How to activate In uencersA review of the old model  The Impact of In uencers – Some observedActual Media Consumption Metrics Trust 3.00 pm Visibility Afternoon Tea Q&A 3.15 pm10.30 am Ethics  Participant Activities – Break Out WorkshopMorning Co ee10.45 am Activities  Social Media MarketingAn Overview of Peer to Peer Marketing Techniques  Why You (as a marketer) should care Viral  The 4 Steps to “do” Social Media Marketing Evangelist Buzz / Guerrilla 5.00 pm Social Media Marketing Wrap up. Q&A.1.00 pmLunch2.00 pmThe Value & Economics of Advocacy In uencer Driven Marketing
  4. 4. 24 October, 20128.30am - 5.00pmIncludes Lunch, CoffeeKUALA LUMPUR GOLF &COUNTRY CLUB (KLGCC)Function Room 2,No. 10, Jalan 1/70D,Off Jalan Bukit Kiara,60000 Kuala LumpurPlease complete this formand fax to 03 7722 5712Contact:03 7726 2588 (Ruby)Email: fee :RM 1300 (per pax)RM 1100 (For 3 pax+)