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24 October 2012
KLGCC               8.30am to 5.30pm

(KUALA LUMPUR GOLF & COUNTRY CLUB)
Function Room 2, No. 10, Jalan 1/70D,


                                              Ian McKee
Off Jalan Bukit Kiara, 60000 Kuala Lumpur

To register call Ruby at +603 7726 2588
or ruby@ham.com.my
                                            CEO, Vocanic
!"#$%&
                             ()*$%
                             MARKETING WORKSHOP
                             Ian Mckee CEO, Vocanic.
                             Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing
                             business. He has over 20 years of experience in sales, IT, and starting and
                             running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also
                             brings with him 8 years of experience of running regional business with clients
                             from Australia and Japan. Ian now publishes various blogs, and is frequently
                             seen on TV talk shows within the scope of Word of Mouth marketing. As CEO
                             for Vocanic, he specialises in Identifying Influencers and crafting strategies to
                             engage and activate them to launch word of mouth campaigns for clients such
                             as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was
                             MD for Informative Asia Pacific working on customer dialogue and Influence
                             marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars
                             brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from
                             the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s
                             leading Word of Mouth Marketing specialist.

WHAT YOU WILL LEARN ABOUT
SOCIAL MEDIA MARKETING:
! What’s Wrong with the current model
! The Value & Economics of Advocacy
! Social Media Marketing as part of an
  integrated campaign
! Ethics
! Viral Marketing
! Evangelist Marketing
! Buzz/Stunt/Guerrilla Marketing
! Influencer Driven Social Media Marketing
! The Groundswell(tm) Planning Process
! Who are Influencers – How do you
  identify them
! How to activate Influencers
! The Impact of Influencers – Some
  observed Metrics
! Participant Activities – Break Out
  Workshop Activities
! Social Media – what is it
! Why You (as a marketer) should care
! The 4 Steps to “do” Social Media Marketing
PROGRAMME                                             Social Media Marketing as part of an
24 October 2012                                        integrated campaign
8.30 am                                               In uencer Driven Social Media Marketing
  Registration.                                       The Groundswell(tm) Planning Process
9.00 am                                               Who are In uencers – How do you identify
  Introduction.                                        them
9.15 am                                               How to activate In uencers
A review of the old model                             The Impact of In uencers – Some observed
Actual Media Consumption                               Metrics
 Trust
                                                   3.00 pm

 Visibility
                                                   Afternoon Tea
 Q&A
                                                   3.15 pm

10.30 am                                           Ethics
                                                    Participant Activities – Break Out Workshop
Morning Co ee
10.45 am                                              Activities
                                                    Social Media Marketing
An Overview of Peer to Peer Marketing Techniques
                                                    Why You (as a marketer) should care
 Viral
                                                    The 4 Steps to “do” Social Media Marketing
 Evangelist

 Buzz / Guerrilla
                                                   5.00 pm

 Social Media Marketing
                                                   Wrap up. Q&A.
1.00 pm
Lunch
2.00 pm
The Value & Economics of Advocacy
 In uencer Driven Marketing
24 October, 2012
8.30am - 5.00pm
Includes Lunch, Coffee

KUALA LUMPUR GOLF &
COUNTRY CLUB (KLGCC)
Function Room 2,
No. 10, Jalan 1/70D,
Off Jalan Bukit Kiara,
60000 Kuala Lumpur

Please complete this form
and fax to 03 7722 5712

Contact:
03 7726 2588 (Ruby)
Email: ruby@ham.com.my

Admission fee :
RM 1300 (per pax)
RM 1100 (For 3 pax+)

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Social media workshop kl october 2012

  • 1. 24 October 2012 KLGCC 8.30am to 5.30pm (KUALA LUMPUR GOLF & COUNTRY CLUB) Function Room 2, No. 10, Jalan 1/70D, Ian McKee Off Jalan Bukit Kiara, 60000 Kuala Lumpur To register call Ruby at +603 7726 2588 or ruby@ham.com.my CEO, Vocanic
  • 2. !"#$%& ()*$% MARKETING WORKSHOP Ian Mckee CEO, Vocanic. Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing. As CEO for Vocanic, he specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist. WHAT YOU WILL LEARN ABOUT SOCIAL MEDIA MARKETING: ! What’s Wrong with the current model ! The Value & Economics of Advocacy ! Social Media Marketing as part of an integrated campaign ! Ethics ! Viral Marketing ! Evangelist Marketing ! Buzz/Stunt/Guerrilla Marketing ! Influencer Driven Social Media Marketing ! The Groundswell(tm) Planning Process ! Who are Influencers – How do you identify them ! How to activate Influencers ! The Impact of Influencers – Some observed Metrics ! Participant Activities – Break Out Workshop Activities ! Social Media – what is it ! Why You (as a marketer) should care ! The 4 Steps to “do” Social Media Marketing
  • 3. PROGRAMME  Social Media Marketing as part of an 24 October 2012 integrated campaign 8.30 am  In uencer Driven Social Media Marketing Registration.  The Groundswell(tm) Planning Process 9.00 am  Who are In uencers – How do you identify Introduction. them 9.15 am  How to activate In uencers A review of the old model  The Impact of In uencers – Some observed Actual Media Consumption Metrics  Trust 3.00 pm  Visibility Afternoon Tea  Q&A 3.15 pm 10.30 am Ethics  Participant Activities – Break Out Workshop Morning Co ee 10.45 am Activities  Social Media Marketing An Overview of Peer to Peer Marketing Techniques  Why You (as a marketer) should care  Viral  The 4 Steps to “do” Social Media Marketing  Evangelist  Buzz / Guerrilla 5.00 pm  Social Media Marketing Wrap up. Q&A. 1.00 pm Lunch 2.00 pm The Value & Economics of Advocacy  In uencer Driven Marketing
  • 4. 24 October, 2012 8.30am - 5.00pm Includes Lunch, Coffee KUALA LUMPUR GOLF & COUNTRY CLUB (KLGCC) Function Room 2, No. 10, Jalan 1/70D, Off Jalan Bukit Kiara, 60000 Kuala Lumpur Please complete this form and fax to 03 7722 5712 Contact: 03 7726 2588 (Ruby) Email: ruby@ham.com.my Admission fee : RM 1300 (per pax) RM 1100 (For 3 pax+)