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North American CMO Conference 2011


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Program of the North American CMO Conference at the Museum of Modern Art (MoMA) in New York on Nov. 17th

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North American CMO Conference 2011

  1. 1. Program 08:00 – 09:00 Registration & Breakfast 09:00 – 09:10 Welcome 09:10 – 09:50 Antonio Lucio How to Orchestrate Chief Marketing Officer, Global Brand Growth Visa Inc. 09:50 – 10:30 Arun Sinha How to Build a Global Chief Marketing Officer, Brand in the Digital Age Zurich Financial Services Group 10:30 – 10:50 Networking Break 10:50 – 11:30 Marc Mathieu The Role of Brands SVP of Marketing, in the Digital Age Unilever 11:30 – 12:10 David Edelman Branding and Growth Partner & Co-Leader, in the Digital Age Global Digital Marketing Strategy, McKinsey & Co. 12:10 – 13:45 Networking Lunch 13:45 – 14:20 Tom O’Toole How to Create Loyalty SVP & COO, Mileage Plus in the Digital Age Holdings LLC, United Continental Holdings, Inc. 14:20 – 14:50 Rob Malcolm Characteristics of Winning Former President of Global Global Brands Marketing, Sales and Innovation, Diageo 14:50 – 15:20 Marc de Swaan Arons What it Takes to Win Co-Founder & Chairman, in Global Marketing EffectiveBrands 15:20 – 15:55 Networking Break 15:55 – 16:30 Cheryl Max Understanding different SVP of Marketing, Digital Behavior around North America, TNS the World 16:30 – 17:00 Dev Patnaik The Role of Innovation CEO, Jump Associates as Growth Driver 17:00 – 17:30 Claire Alexander Winning Business Strategies VP Digital Strategy, in the Digital Age Biz Development & Social Media, Discovery Communications