2. Our media products are effective
because we have used the title in
everything, linking them all
together
clearly

3. Also, the same voiceover
is used for the
programme and the radio
trailer, linking them
together

4. We have used the same
slogan; 'What makes
your skin crawl?' in
both promotional texts,
so that the audience
knows that they are on
about the same
programme

5. Our programme would be
broadcast on BBC1, so we had
to use the channel identity on
the promotional texts, so that
the audience would know what
channel to tune in to, to watch
it

6. We have used clips from the
documentary like vox pop
and interview answers in the
radio trailer, to engage the
audience and make them
want to watch the
documentary

7. The image that we used for
our print advert clearly
illustrates the topic of fear,
and by using a male in our
image it challenges the
stereotype that women are
afraid of more things than
men, and the snake
represents a common fear

8. The radio trailer would be played on a
national radio station like Radio 1, Radio 5
live as it is a spoken channel and other BBC
stations so the majority of our target
audience would hear it. The newspaper
advert would then be published in
newspapers like; The Sun, The Daily Mirror
and The Daily Mail as they are popular daily
newspapers

9. Our radio trailer tries to shock
the audience because it sounds
more like a horror film trailer
rather than a documentary
mainly due to the voiceover, so
this would get the audiences
attention. This then reflects the
tone of our programme. The
snake from the print advert
reflects the theme and what the
programme is about

10. The newspaper
advert has a black
background so that it
would stand out
better

11. The documentary is quite
humorous as well as
shocking so that it would
appeal to the audience
more, as comedy interests
them

12. Overall, our documentary is
effective with the combination
of the ancillary texts because
different elements of each
product are used on one of the
others, like the title