General Principles of Intellectual Property: Concepts of Intellectual Proper...
Supersize me essayyy
1. What are the maincodesand conventionsof the documentarygenre usedin‘Supersize Me?’Howis
modernAmericansocietyrepresentedinthe documentary?
‘Supersize Me’isadocumentarybyMorgan Spurlock
describingthe effectsof fastfoodonthe body. This
documentaryshowisspecificallyabouthow aMc Donald’s
dietcan affectthe bodyindisastrousways.The wayto
testthisis throughthe presentersownwilltoeatonlyMc
Donald’sforone month.Thisdocumentaryshowsmany
representationsof Americansocietythroughoutthe
programme,bothpositive andnegative.
The documentaryusesanon screenpresentercalled
Morgan Spurlock.He is informallydressedineveryscene
and speakstothe audience casuallyaswell.The effectthis
createsfor the audience isthatwe see himas our friend
and we emotionallyconnectwithhim.Thisisimportantas
the viewermaywantto stay andwatch the entire film.
Alsowe see the presenterasanordinarypersonwhois
not intimidatingorprofessional-thatcouldbe seenasoff
putting.The onscreenpresenteractuallytakesaphysical
challenge toeatMc Donald’sforone month,soas a
viewerwe cansee the developmentof the presenter.
Howeveranoff screenpresenterwouldhave adifferent
effect.Anoff screenpresenterwouldsoundlike theyare
informingthe audienceandmake itseemuninteresting.
Additionallyanotherway‘Supersize Me’usescodesand
conventionstocreate aneffective programmeisthrough
cinematography.There are manydifferenttypesof shots
usedthroughoutthe documentaryandespeciallyin
interviewswiththe public.ForexamplewhenMorganwas
askingthe publicwhata calorie wasthe shot type wasa
mediumclose up.The effectof thatwasto show the
expressiononthe interviewee’sface andwhattype of personhe wasasking.The vox pops were
mostlyfilmedusingahandhelddevice.Thiscreatedamore casual feel andsuitedthe subjectof who
Morgan was filming.A handhelddevicewasprobablythe bestchoice forpublicinterview asit
probablydidnotintimidate the people sotheycouldspeakfreely.Alsothere were notitlestoshow
whattheirnameswere,the reasonforthisis thatit concealstheiridentitybutitalsoemphasises
howthe people beinginterviewedwerenotprofessional. The backgroundisincludedinthe shotto
give the audience a‘cityfeel’.Itshowsthe citizensintheircitygoingabouttheirdailylife.Thisalso
relatestothe mainsubjectof Mc Donald’sand how theyare in everymajorcitylike New York.