Monetizing 4G LTE : How we make money out of LTE

1. < Monetizing 4G LTE >
How we make money out of LTE
Faisal Mobarak
Asst. General Manager
Ollo Wireless Internet

5. BIEL is working in Bangladesh since 2007 with ISP
license having one of the first & biggest large-scale
deployment of a 3.5 GHz WiMAX network.
Currently, it covers major areas of Dhaka including
Uttara, Gulshan, Mohakhali, Dhanmondi,
Motijheel & its surrounding areas.
BIEL has been granted BWA License according to
the BWA guidelines by BTRC in Nov, 2013
BIEL has compiled with all financial conditions
for obtaining BWA Services License successfully
which allows BIEL to provide BWA Services in
2.5-2.6 MHz spectrum brand.

6. Exploring the Drivers of LTE
5%
Offer LTE as fixed
broadband service
16%
Lack of spectrum 26%
Denser network coverage 32%
Natural evolution of existing
generation to the next one
11%
Ability to run single network
for voice and data
Opportunity to build a more
efficient mobile packet network
37%
Current data network exhaustion 58%
Higher peakrate 58%
Increase ARPU 63%
Lower Latency 68%
Better spectral efficiency 79%
Create new revenue streams based on LTE
Other
Current networks do not offer sufficient capacity
To enter mobile data market for the first time
Build brand value through technology leadership
What is your primary motivation for
deploying LTE?
Percent of respondents Rating 6 or 7
3%

7. Phase 4 - Monetization
To see profits from new services, we have to
leverage investments in LTE. Innovative app
stores, storefronts and advertising help sell
content and value-added services. We can also
leverage new revenue sharing models, and
monetize new assets through service delivery
platforms. Personalization enhances the customer
experience and helps cross-sell and up-sell.
Phase 3 – Market Rollout
Launching LTE services early positions us to grow
market share. But our business and operational
support systems must be LTE-ready and equipped
with the flexibility and muscle to handle many
challenges, including exponential growth in
volume and complexity of events, a proliferation
of new devices, services, pricing and business
models, and a large partner ecosystem.
Phase 1 - Network & Commercial Planning
To maximize returns on our LTE investment,
we need to plan our network for maximum
efficiency. In addition, we need a clear
strategy for monetizing new services and
business models that LTE enables. This may
require enhancing business and operational
support systems.
Phase 2 – Network Rollout
Rolling out the LTE network is enormously
complex and expensive. It requires building
and managing new cell sites cost-effectively,
expanding your backhaul transmission
capacity, and managing 2G, 3G and 4G
networks in parallel. To reduce total cost of
ownership, we need sophisticated network
management tools that can automate and
simplify complex tasks.
4 Phase LTE Lifecycle

8. Monetization
Monetization is the process of converting or
establishing something into legal tender
(Paper currency and coins are common forms of legal tender)

9. Revenue Arm
of Monetization
Speed Revolution
>> Meet exploding bandwidth
requirements

14. Broadband Technology Comparison
LTE vs FTTx vs DSL
Mbps

15. Revenue Arm
of Monetization
Fixed Service
>> Look beyond tried-and-true
consumer segment

16. Broadband Quality Measurement
Fixed service vs LTE
5 0.5
30
200 200
50 50
20 2015
2
100
150
50
10 5 2 5
Latency (ms) Packet Loss (%) Jitter (ms) Cell Downlink
Capacity (Mbps)
Cell Uplink Capacity
(Mbps)
Avg. User Downlink
Throughput (Mbps)
Avg. User Uplink
Throughput (Mbps)
Urban Area
Coverage (Km)
Rural Area Coverage
(Km)
FTTx LTE

17. Broadband Technology Swap
Feasibility of replacing fixed networks with LTE in rural areas
Factors FTTx LTE
Ease of
Installation
Complex Simple
Cost Expensive Economic
Duration Lengthy Rapid
Speed 100/100 10/510/5

18. Revenue Arm
of Monetization
VAS
>> Speed is sexy, but applications
drive revenue

19.  Data revenues are estimated to be roughly $317 B USD in 2013 growing to just short of $490 B USD in 2018.
 VoLTE is expected to grow from $550 M to 31.5 B USD from 2013 to 2018 respectively.
 VAS application opportunities are particularly attractive, such as the Automotive Market Vertical, which we
see growing at a rate of CAGR 98% between 2014 and 2019.
Prospective Fields:
• Mobile Advertising
• Social Networking Services
• LBS Service Subscriptions
• Gaming Subscription Services
• Virtual Goods Market
• Streaming TV, PayTV, Multiscreen
• Mobile Health Services
• Music Subscriptions Services
• Automotive Market Vertical
• Public Safety LTE
• Ad Revenues from Small Cells

20. Prospective Field of VAS

21. Revenue Arm
of Monetization
Right Bundle
>> Own the user experience

22. User Experience

23. User Experience

24. Technology
Behind Monetization
Diameter Routing

25. The Value of Diameter Routing

26. Diameter Signaling Controller
In many ways, a DSC handles Diameter the way that an SBC
handles SIP: by routing messages more efficiently,
preventing network overloads, and interworking different
variations of Diameter signaling between devices. Instead of
a complex mesh of Diameter signaling messages flowing
between dozens of IMS elements, a DSC acts as a central
mediator that streamlines the flow of Diameter signaling
messages in the network.
Beyond reducing the amount of Diameter signaling traffic in
the core network, DSCs (like SBCs) provide a variety of other
benefits to the network including:
 Provide load balancing of Diameter signaling traffic to
prevent network element overload/service interruptions
 Interwork Diameter and MAP protocols for LTE
Interoperability with 2G/3G networks
 Further secure the network border through IPsec
encryption, DoS protection, network topology hiding, etc.
 Enforce Diameter interoperability through manipulation
of Attribute Value Pairs (AVPs)
 Simplify the provisioning of Diameter elements

27. DSC
Diameter
Signaling
Controller
DMG
Diameter
Mediation Gateway
SS7
EIR
HLR
V-PCRF
MME
WIFI
RADIUS
node
LDAP
node
DEA
Diameter
Edge Agent
DRA
Diameter
Routing Agent
SGW
MME
PCRF
PGW
(PCEF)
GGSN
EIR
DLB
Diameter
Load
Balancer
DA
Diameter Agent
SGSN
HSS
HOME MOBILE NETWORK
OCS
OFCS
SSF
LTE
ROAMING
Diameter Signaling Controller

29. Please send your feedback to -
faisal.mobarak@ollo.com.bd
Thanks
for Listening