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Monetizing 4G LTE : How we make money out of LTE

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Monetizing 4G LTE : How we make money out of LTE

  1. 1. < Monetizing 4G LTE > How we make money out of LTE Faisal Mobarak Asst. General Manager Ollo Wireless Internet
  2. 2. BIEL is working in Bangladesh since 2007 with ISP license having one of the first & biggest large-scale deployment of a 3.5 GHz WiMAX network. Currently, it covers major areas of Dhaka including Uttara, Gulshan, Mohakhali, Dhanmondi, Motijheel & its surrounding areas. BIEL has been granted BWA License according to the BWA guidelines by BTRC in Nov, 2013 BIEL has compiled with all financial conditions for obtaining BWA Services License successfully which allows BIEL to provide BWA Services in 2.5-2.6 MHz spectrum brand.
  3. 3. Exploring the Drivers of LTE 5% Offer LTE as fixed broadband service 16% Lack of spectrum 26% Denser network coverage 32% Natural evolution of existing generation to the next one 11% Ability to run single network for voice and data Opportunity to build a more efficient mobile packet network 37% Current data network exhaustion 58% Higher peakrate 58% Increase ARPU 63% Lower Latency 68% Better spectral efficiency 79% Create new revenue streams based on LTE Other Current networks do not offer sufficient capacity To enter mobile data market for the first time Build brand value through technology leadership What is your primary motivation for deploying LTE? Percent of respondents Rating 6 or 7 3%
  4. 4. Phase 4 - Monetization To see profits from new services, we have to leverage investments in LTE. Innovative app stores, storefronts and advertising help sell content and value-added services. We can also leverage new revenue sharing models, and monetize new assets through service delivery platforms. Personalization enhances the customer experience and helps cross-sell and up-sell. Phase 3 – Market Rollout Launching LTE services early positions us to grow market share. But our business and operational support systems must be LTE-ready and equipped with the flexibility and muscle to handle many challenges, including exponential growth in volume and complexity of events, a proliferation of new devices, services, pricing and business models, and a large partner ecosystem. Phase 1 - Network & Commercial Planning To maximize returns on our LTE investment, we need to plan our network for maximum efficiency. In addition, we need a clear strategy for monetizing new services and business models that LTE enables. This may require enhancing business and operational support systems. Phase 2 – Network Rollout Rolling out the LTE network is enormously complex and expensive. It requires building and managing new cell sites cost-effectively, expanding your backhaul transmission capacity, and managing 2G, 3G and 4G networks in parallel. To reduce total cost of ownership, we need sophisticated network management tools that can automate and simplify complex tasks. 4 Phase LTE Lifecycle
  5. 5. Monetization Monetization is the process of converting or establishing something into legal tender (Paper currency and coins are common forms of legal tender)
  6. 6. Revenue Arm of Monetization Speed Revolution >> Meet exploding bandwidth requirements
  7. 7. Broadband Technology Comparison LTE vs FTTx vs DSL Mbps
  8. 8. Revenue Arm of Monetization Fixed Service >> Look beyond tried-and-true consumer segment
  9. 9. Broadband Quality Measurement Fixed service vs LTE 5 0.5 30 200 200 50 50 20 2015 2 100 150 50 10 5 2 5 Latency (ms) Packet Loss (%) Jitter (ms) Cell Downlink Capacity (Mbps) Cell Uplink Capacity (Mbps) Avg. User Downlink Throughput (Mbps) Avg. User Uplink Throughput (Mbps) Urban Area Coverage (Km) Rural Area Coverage (Km) FTTx LTE
  10. 10. Broadband Technology Swap Feasibility of replacing fixed networks with LTE in rural areas Factors FTTx LTE Ease of Installation Complex Simple Cost Expensive Economic Duration Lengthy Rapid Speed 100/100 10/510/5
  11. 11. Revenue Arm of Monetization VAS >> Speed is sexy, but applications drive revenue
  12. 12.  Data revenues are estimated to be roughly $317 B USD in 2013 growing to just short of $490 B USD in 2018.  VoLTE is expected to grow from $550 M to 31.5 B USD from 2013 to 2018 respectively.  VAS application opportunities are particularly attractive, such as the Automotive Market Vertical, which we see growing at a rate of CAGR 98% between 2014 and 2019. Prospective Fields: • Mobile Advertising • Social Networking Services • LBS Service Subscriptions • Gaming Subscription Services • Virtual Goods Market • Streaming TV, PayTV, Multiscreen • Mobile Health Services • Music Subscriptions Services • Automotive Market Vertical • Public Safety LTE • Ad Revenues from Small Cells
  13. 13. Prospective Field of VAS
  14. 14. Revenue Arm of Monetization Right Bundle >> Own the user experience
  15. 15. User Experience
  16. 16. User Experience
  17. 17. Technology Behind Monetization Diameter Routing
  18. 18. The Value of Diameter Routing
  19. 19. Diameter Signaling Controller In many ways, a DSC handles Diameter the way that an SBC handles SIP: by routing messages more efficiently, preventing network overloads, and interworking different variations of Diameter signaling between devices. Instead of a complex mesh of Diameter signaling messages flowing between dozens of IMS elements, a DSC acts as a central mediator that streamlines the flow of Diameter signaling messages in the network. Beyond reducing the amount of Diameter signaling traffic in the core network, DSCs (like SBCs) provide a variety of other benefits to the network including:  Provide load balancing of Diameter signaling traffic to prevent network element overload/service interruptions  Interwork Diameter and MAP protocols for LTE Interoperability with 2G/3G networks  Further secure the network border through IPsec encryption, DoS protection, network topology hiding, etc.  Enforce Diameter interoperability through manipulation of Attribute Value Pairs (AVPs)  Simplify the provisioning of Diameter elements
  20. 20. DSC Diameter Signaling Controller DMG Diameter Mediation Gateway SS7 EIR HLR V-PCRF MME WIFI RADIUS node LDAP node DEA Diameter Edge Agent DRA Diameter Routing Agent SGW MME PCRF PGW (PCEF) GGSN EIR DLB Diameter Load Balancer DA Diameter Agent SGSN HSS HOME MOBILE NETWORK OCS OFCS SSF LTE ROAMING Diameter Signaling Controller
  21. 21. Please send your feedback to - faisal.mobarak@ollo.com.bd Thanks for Listening

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