33. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
34. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
35. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
36. GlobalGiving Tweet : “ Intense debate going around the office about what spice should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (NYTimes): “ @GlobalGiving: Cinnamon. Very healthy.”
37. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
38. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving