The importance of coffee in the world's economy ,the reason of the high quality of Colombian Coffee and the lovely landscapes in the Colombian coffee region.

2. Coffee is more than popular:
it's ubiquitous.
No other beverage is as revered or respected.
It can be seen in offices, during commutes,
and on kitchen counter tops worldwide.

3. After crude oil, coffee is the most sought
commodity in the world
Coffee is worth over US$100 billion worldwide.
That puts it ahead of commodities like natural
gas, gold, sugar and corn.

4. Coffee exporting alone
is a $20 billion dollar industry,
mostly consumed
by industrialized nations
while being produced
by countries in developemt.

5. Coffee farms are the economic livelihood of
over 25 million people.
Coffee is grown in over 50 countries in Asia,
Africa, South America, Central America and
the Caribbean
And 67 percent of the world's coffee is grown
in the Americas alone.

6. Colombia, the world's largest producer
of mild coffee
Colombia: Gate to South America

7. Worldwide production area
Thanks to this location, in Colombia it is possible to gather coffee year round.

9. Say good morning
with a cup of
colombian coffee
on your hand.
lgv

10. The Colombian Coffee Brand

11. The Juan Valdez logo

12. The real Juan Valdez

13. “To be able to truly appreciate a cup of
Colombian Coffee, it is very important to
know the work and effort of many
people towards assuring the quality of
the final product for the consumers in
the world. The union of those efforts has
allowed building, after many decades, a
system that backs up this unique
product hardly replicable by any other
origin of coffee in the world.”
www.cafedecolombia.com

14. Propagation nurseries
The beginning

15. The high quality of Colombian coffee
Production process of Colombian coffee
The selection and benefice (the process of post harvest that
includes depulping, washing and drying) of coffee cherries
constitutes without any doubt one of the most arduous,
meticulous, and personalized jobs of the whole coffee
production chain. It is in those processes (six stepssix steps) when a
high quality coffee is obtained.

16. The six steps
Production process of Colombian coffee
1-Gathering of coffee cherries: Only totally ripe cherries,
normally red or yellow, are picked.
2-Pulping: The same day the berries are gathered, they are
subjected to a pulping process, whereby the berry is
removed from the bean.
3-Fermentation: During this part of the process, the beans
are allowed to rest.
4-Washing: The remains of mucilage left on the bean are
removed and sugars are eliminated with fresh water.
5-Drying: After washing, the beans are exposed to the heat
of the sun for their humidity to decrease, thus facilitating
their conservation.
6-Roasting: The process comes to an end with the roasting of the
coffee. The green bean is subjected to a heat source, and delicious aroma
and flavor are generated.

17. Climate and geographic location
Coffee requires specific climatic conditions for its growth
Geographic location: The ideal conditions for cultivation are
found between 1,200 and 1,800 meters above sea level.
Temperature: The optimal temperature for coffee cultivation
ranges between 19 and 21.5°C.
Rain: Rain of between 1,800 and 2,800 millimeters per year,
with a good distribution in the course of the year.
Humidity of the air: In the coffee zone, the air must be
humid.
Sunshine and cloudiness: Sunshine in the coffee zone falls
between 1,600 and 2,000 hours per year (4.5 to 5.5 hours
of sun per day).

18. The harvest
Production process of Colombian coffee
To harvest one hectare of coffee at least 15 experienced coffee
pickers are necessary.

19. The harvest
Production process of Colombian coffee
Red beans on branches

20. The harvest
Production process of Colombian coffee
Red beans on branches

21. The harvest
Production process of Colombian coffee
Red beans on branches

22. The harvest
Production process of Colombian coffee
Gathering of coffee cherries: During this stage, only totally ripe
cherries, normally red or yellow, are picked. Green cherries spoil the
taste of a cup of coffee. This process is performed entirely by hand.

23. The harvest
Production process of Colombian coffee
Harvested coffee beans

24. The harvest
Production process of Colombian coffee
Harvested coffee beans

25. The harvest
Production process of Colombian coffee
Harvested coffee beans
To produceTo produce aa poundpound of roasted Colombianof roasted Colombian
CoffeeCoffee
it needs select aroundit needs select around 1,700 coffee1,700 coffee
cherriescherries
in optimum condition of maturity.in optimum condition of maturity.

26. Washing
Production process of Colombian coffee
Washing: The remains of mucilage left on the bean are removed
and sugars are eliminated with fresh water.

27. Drying
Production process of Colombian coffee
Drying: After washing, the beans are exposed to the heat of the sun
for their humidity to decrease, thus facilitating their conservation.

28. Packing
Bags 125 pounds

29. Transportation

30. Transportation

31. Stocking and exportation

32. Coffee Industry
●
Coffee manufacturing is a relatively simple process,
including cleaning, roasting, grinding and packing
processes, as shown in the figure. However, modern
technology has led to complex processes, with an
increase in speed of production and requiring
laboratories for quality-control testing of the product.
●
Coffee beans arrive at factories in 60 kg bags, which
are unloaded mechanically or manually.

33. Flow chart of coffee manufacturing.

34. Roasting
Production process of Colombian coffee

35. Roasting
Production process of Colombian coffee
On the left: Medium roast Colombian Supremo San Agustin,
estate grown, organic, Fair Trade, coffee beans from Barrett's
Micro Roast Coffee in Austin, Texas.
In the middle: Colombian Supremo Fair Trade, estate and shade
grown, organic medium roast beans from Red Bud Roasters in San
Marcos, Texas. On the right: 'Colombian' medium roast beans
from Starbucks.

36. How t he name Colombian Cof f ee
is warrant y Of high qualit y
and how is shown
on t he commercial labels.

37. Final destination

46. Good coffee
should be black as night
hot as hell
sweet as love!

47. Colombian cup of coffee
Known for its rich body, well-balanced flavors,
and heady aromas, Colombian Coffee delivers a
predictable yet delicious cup of coffee time and
time again.

48. The coffee degustation is like a trip
through all the senses.
Four factors must be taken into account
when enjoying a cup of coffee.
Acidity – Aroma – Body - Taste
Coffee cupping

49. Coffee cupping

50. CCLC
Coffee Cultural Landscape of Colombia
“It's an exceptional example of a sustainable and
productive cultural landscape unique and
representative of a tradition that is a strong symbol
for coffee growing areas worldwide”
UNESCO

51. "Unesco declares as World Heritage the Coffee
Cultural Landscape of Colombia that includes
the regions of
Quindio, Risaralda, Caldas and Valle del Cauca"
CCLC
Coffee Cultural Landscape of Colombia

52. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

53. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

54. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

55. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

56. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

57. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

58. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

59. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

60. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

61. Colombian coffee landscapes
The most farms are located on the slopes of the three ranges of the Andes

62. Colombian coffee landscapes

63. Colombian coffee landscapes

64. Colombian coffee landscapes

65. Colombian coffee landscapes

66. Colombian coffee landscapes

67. Colombian coffee landscapes

68. Colombian coffee landscapes

69. Colombian coffee landscapes
Architecture

70. Colombian coffee landscapes
Architecture
Building materials were, and remain in some areas bamboo and woods for the
structures with clay tiles for the roofs.

71. Colombian coffee landscapes
Architecture
Building materials were, and remain in some areas bamboo and woods for
the structures with clay tiles for the roofs.

72. Colombian coffee landscapes
Architecture
Building materials were, and remain in some areas bamboo and woods for
the structures with clay tiles for the roofs.

73. Colombian coffee landscapes
Architecture
Building materials were, and remain in some areas bamboo and woods for the
structures with clay tiles for the roofs.

74. Colombian coffee landscapes
Architecture

75. Colombian coffee landscapes
Typical small town on the lovely Colombian Coffee Region

76. Bogota DC
Capital of Colombia

77. !Muchas
gracias!