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Beyond the Hype: How to Use Social Media Tools to Grow Your Business

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Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.

TechnologyBusiness
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Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Introductions ,[object Object],[object Object]
What are Social Media? ” Communities where users can submit content related to a very specific topic of interest. The content is public for community members to interact freely: commenting, voting, sharing, discussing. These media are "social" because people are encouraged to contribute to the dialogue, present their viewpoints, and engage with their communities – the same way as if they took place offline at a coffee shop, dinner party, or board meeting.” Photo credit: Flickr/tomfite. Push vs. Pull Marketing
What are Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are Social Media? ,[object Object],[object Object],Source: eMarketer, comScore, Facebook.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What are Social Media?
What are Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing
[object Object],[object Object],[object Object],Social Media Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing
[object Object],[object Object],[object Object],[object Object],Social Media Marketing
Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing Photo credit: Flickr/fragwagon. Social media marketing extends on corporate strategy… it does not replace it.
BatchBlue Software: Small company, big challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media to Win Friends & Influence Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
@batchblue on Twitter
@batchblue on Twitter
@sbbuzz and sbbuzz.biz
@sbbuzz and sbbuzz.biz
BatchBlue Forums
= Free CS!
BatchBlue Blog
YouTube, FaceBook, Flickr
It’s not the tools…it’s the network
Biz dev ,[object Object],[object Object],[object Object]
PR & marketing ,[object Object],[object Object]
Hiring & recruiting ,[object Object],[object Object]
10 Things YOU can do to grow your biz with social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
… and the next 5! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Beyond the Hype: How to Use Social Media Tools to Grow Your Business

Editor's Notes

  1. I assume Ramon will do this, as well as overview of the webinar
  2. Paul’s part:
  3. Paul’s part:
  4. Paul’s part:
  5. Paul’s part:
  6. Paul’s part:
  7. Paul’s part:
  8. Paul’s part:
  9. Paul’s part:
  10. Paul’s part:
  11. Paul’s part:
  12. Paul’s part:
  13. Paul’s part:
  14. Paul’s part:
  15. Michelle’s part:
  16. Michelle’s part:
  17. Michelle’s part:
  18. Michelle’s part:
  19. Michelle’s part:
  20. Michelle’s part:
  21. Michelle’s part:
  22. Michelle’s part:
  23. Michelle’s part:
  24. Michelle’s part:
  25. Michelle’s part:
  26. Michelle’s part:
  27. Michelle’s part:
  28. Michelle’s part:
  29. Michelle Paul Michelle Paul Michelle
  30. 6. Paul 7. Michelle 8. Paul 9. Michelle 10. Paul