Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Introductions <ul><li>Paul Burani President, Clicksharp Marketing www.clicksharpmarketing.com   </li></ul><ul><li>Michelle...
What are Social Media? ” Communities   where users can submit content related to a very specific topic of interest.  The c...
What are Social Media? <ul><li>What do all social media sites have in common? </li></ul><ul><ul><li>Profile-based environm...
What are Social Media? <ul><li>How do social media sites differ? </li></ul><ul><ul><li>“ Open” or “Closed” </li></ul></ul>...
What are Social Media? <ul><li>What’s behind all the hype? </li></ul><ul><li>How can social media be a low-risk marketing ...
<ul><li>Do’s </li></ul><ul><ul><li>Be proactive with links and comments. </li></ul></ul><ul><ul><li>Focus on just a few co...
What are Social Media? <ul><li>Don’ts </li></ul><ul><ul><li>Be a pushy salesperson. </li></ul></ul><ul><ul><li>Recklessly ...
<ul><li>Should my business be using social media? </li></ul><ul><ul><li>Does selling your product require customer educati...
<ul><li>How to pick the right mix of social media tools </li></ul><ul><ul><li>Where are you likeliest to find your audienc...
<ul><li>Applying the mindset: </li></ul><ul><ul><li>&quot;Content is Currency” </li></ul></ul><ul><ul><li>Chicklets and th...
<ul><li>Economizing marketing efforts across different social media platforms </li></ul><ul><ul><li>Webmail contacts </li>...
Social Media Marketing <ul><li>Measuring Success: the X-factor! </li></ul><ul><ul><li>When visitors leave, how soon do the...
Social Media Marketing <ul><ul><li>Are offline marketing efforts contributing to the website's success? </li></ul></ul><ul...
Social Media Marketing Photo credit: Flickr/fragwagon. Social media marketing extends on corporate strategy…  it does not ...
BatchBlue Software: Small company, big challenges <ul><li>Crowded market (CRM) </li></ul><ul><li>No physical product to se...
Using Social Media to Win Friends & Influence Customers <ul><li>BatchBlue Blog </li></ul><ul><li>Forums </li></ul><ul><li>...
@batchblue on Twitter
@batchblue on Twitter
@sbbuzz  and sbbuzz.biz
@sbbuzz and  sbbuzz.biz
BatchBlue Forums
= Free CS!
BatchBlue Blog
YouTube, FaceBook, Flickr
It’s not the tools…it’s the network
Biz dev  <ul><li>Twitter => SXSW => Twitter =>  </li></ul><ul><li>Product integration/co-marketing  </li></ul><ul><li>Batc...
PR & marketing  <ul><li>Twitter t-shirts => Blogger’s Lounge at SXSW => </li></ul><ul><li>Contact at Mashable </li></ul>
Hiring & recruiting <ul><li>Twitter => Local tech meetup => </li></ul><ul><li>BatchBlue’s new System Administrator </li></ul>
10 Things YOU can do to grow your biz with social media <ul><li>Listen . Get out there, find your audience.  </li></ul><ul...
…  and the next 5! <ul><li>Syndicate . Leverage the power of RSS.  You'll get more bang for your content buck. </li></ul><...
Questions?
Contacts <ul><li>Paul Burani </li></ul><ul><li>twitter:@clicksharp </li></ul><ul><li>email:  [email_address]   </li></ul><...
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Beyond the Hype: How to Use Social Media Tools to Grow Your Business

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  • I assume Ramon will do this, as well as overview of the webinar
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  • Beyond the Hype: How to Use Social Media Tools to Grow Your Business

    1. 1. Beyond the Hype: How to Use Social Media Tools to Grow Your Business
    2. 2. Introductions <ul><li>Paul Burani President, Clicksharp Marketing www.clicksharpmarketing.com </li></ul><ul><li>Michelle Riggen-Ransom Co-Founder & Communications Director, Batch Blue Software www.batchblue.com </li></ul>
    3. 3. What are Social Media? ” Communities where users can submit content related to a very specific topic of interest. The content is public for community members to interact freely: commenting, voting, sharing, discussing. These media are &quot;social&quot; because people are encouraged to contribute to the dialogue, present their viewpoints, and engage with their communities – the same way as if they took place offline at a coffee shop, dinner party, or board meeting.” Photo credit: Flickr/tomfite. Push vs. Pull Marketing
    4. 4. What are Social Media? <ul><li>What do all social media sites have in common? </li></ul><ul><ul><li>Profile-based environment </li></ul></ul><ul><ul><li>User-generated content </li></ul></ul><ul><ul><li>Community interaction </li></ul></ul><ul><ul><li>Etiquette </li></ul></ul>
    5. 5. What are Social Media? <ul><li>How do social media sites differ? </li></ul><ul><ul><li>“ Open” or “Closed” </li></ul></ul><ul><ul><li>Type & format of content </li></ul></ul><ul><ul><li>Scope of relationships </li></ul></ul><ul><ul><li>Cross-platform integration </li></ul></ul>
    6. 6. What are Social Media? <ul><li>What’s behind all the hype? </li></ul><ul><li>How can social media be a low-risk marketing asset? </li></ul>Source: eMarketer, comScore, Facebook.
    7. 7. <ul><li>Do’s </li></ul><ul><ul><li>Be proactive with links and comments. </li></ul></ul><ul><ul><li>Focus on just a few communities. </li></ul></ul><ul><ul><li>Engage others for feedback. </li></ul></ul><ul><ul><li>Maintain regularity in your contributions. </li></ul></ul><ul><ul><li>Be yourself. </li></ul></ul>What are Social Media?
    8. 8. What are Social Media? <ul><li>Don’ts </li></ul><ul><ul><li>Be a pushy salesperson. </li></ul></ul><ul><ul><li>Recklessly use off-color humor. </li></ul></ul><ul><ul><li>Expect total privacy. </li></ul></ul><ul><ul><li>Assume people care about the minutia of you or your business. </li></ul></ul><ul><ul><li>Overlook the rules of confidentiality. </li></ul></ul>
    9. 9. <ul><li>Should my business be using social media? </li></ul><ul><ul><li>Does selling your product require customer education? </li></ul></ul><ul><ul><li>Would customer feedback help you develop better products? </li></ul></ul><ul><ul><li>Do you take an organized approach to customer service? </li></ul></ul><ul><ul><li>Will showing customers your personality help you sell more? </li></ul></ul>Social Media Marketing
    10. 10. <ul><li>How to pick the right mix of social media tools </li></ul><ul><ul><li>Where are you likeliest to find your audience? </li></ul></ul><ul><ul><li>What kind of content will you publish? </li></ul></ul>Social Media Marketing
    11. 11. <ul><li>Applying the mindset: </li></ul><ul><ul><li>&quot;Content is Currency” </li></ul></ul><ul><ul><li>Chicklets and the multiplier effect </li></ul></ul><ul><ul><li>Search engines and social media annuities </li></ul></ul><ul><ul><li>Everyone is ready to listen; what are you going to say? </li></ul></ul>Social Media Marketing
    12. 12. <ul><li>Economizing marketing efforts across different social media platforms </li></ul><ul><ul><li>Webmail contacts </li></ul></ul><ul><ul><li>RSS (Really Simple Syndication) </li></ul></ul><ul><ul><li>One more reason to start blogging! </li></ul></ul>Social Media Marketing
    13. 13. Social Media Marketing <ul><li>Measuring Success: the X-factor! </li></ul><ul><ul><li>When visitors leave, how soon do they come back? </li></ul></ul><ul><ul><li>What geographic areas attract/engage visitors the most? </li></ul></ul><ul><ul><li>How deeply do visitors engage with the content? </li></ul></ul><ul><ul><li>Do IT issues (OS, browsers, connection speeds) affect the site's user experience? </li></ul></ul><ul><ul><li>Which third party websites send the most traffic? </li></ul></ul><ul><ul><li>What site content holds attention & keeps visitors coming back? </li></ul></ul><ul><ul><li>Which promotions and ad campaigns are paying off? </li></ul></ul>
    14. 14. Social Media Marketing <ul><ul><li>Are offline marketing efforts contributing to the website's success? </li></ul></ul><ul><ul><li>Are any particular pages driving people away? </li></ul></ul><ul><ul><li>What path do visitors take to reach the most important content? </li></ul></ul><ul><ul><li>Which search engine keywords direct people to the site? </li></ul></ul><ul><ul><li>Which visitors are just browsing, and which have a meaningful impact on business? </li></ul></ul>
    15. 15. Social Media Marketing Photo credit: Flickr/fragwagon. Social media marketing extends on corporate strategy… it does not replace it.
    16. 16. BatchBlue Software: Small company, big challenges <ul><li>Crowded market (CRM) </li></ul><ul><li>No physical product to sell </li></ul><ul><li>Target audience (small businesses) notoriously difficult to reach </li></ul><ul><li>No advertising budget </li></ul><ul><li>… so what’s a young start-up to do? </li></ul>
    17. 17. Using Social Media to Win Friends & Influence Customers <ul><li>BatchBlue Blog </li></ul><ul><li>Forums </li></ul><ul><li>Twitter </li></ul><ul><li>Sbbuzz (Twitter chat/blog) </li></ul><ul><li>YouTube, Facebook, Flickr </li></ul>
    18. 18. @batchblue on Twitter
    19. 19. @batchblue on Twitter
    20. 20. @sbbuzz and sbbuzz.biz
    21. 21. @sbbuzz and sbbuzz.biz
    22. 22. BatchBlue Forums
    23. 23. = Free CS!
    24. 24. BatchBlue Blog
    25. 25. YouTube, FaceBook, Flickr
    26. 26. It’s not the tools…it’s the network
    27. 27. Biz dev <ul><li>Twitter => SXSW => Twitter => </li></ul><ul><li>Product integration/co-marketing </li></ul><ul><li>BatchBook & FreshBooks </li></ul>
    28. 28. PR & marketing <ul><li>Twitter t-shirts => Blogger’s Lounge at SXSW => </li></ul><ul><li>Contact at Mashable </li></ul>
    29. 29. Hiring & recruiting <ul><li>Twitter => Local tech meetup => </li></ul><ul><li>BatchBlue’s new System Administrator </li></ul>
    30. 30. 10 Things YOU can do to grow your biz with social media <ul><li>Listen . Get out there, find your audience. </li></ul><ul><li>Be ready . Carry a camera everywhere. You never know when that killer video or photo op will present itself. </li></ul><ul><li>Open Twitter account . Number one way we've found to build network fast. </li></ul><ul><li>Share . Make posts easy to share and make them compelling enough that people will want to share. </li></ul><ul><li>Engage . Be responsive. Folks want to know people behind the company. </li></ul>
    31. 31. … and the next 5! <ul><li>Syndicate . Leverage the power of RSS. You'll get more bang for your content buck. </li></ul><ul><li>Provide value . Offer free content, promo codes, give people tools to promote you. </li></ul><ul><li>Crowdsource . Ask compelling questions, empower people to weigh in. You won't be the only one interested in the answers. </li></ul><ul><li>Have fun ! If it's not fun, you won't do it. </li></ul><ul><li>Shine ! Put yourself on the main stage. You may not have a huge social network today, but tomorrow you might. </li></ul>
    32. 32. Questions?
    33. 33. Contacts <ul><li>Paul Burani </li></ul><ul><li>twitter:@clicksharp </li></ul><ul><li>email: [email_address] </li></ul><ul><li>Ramon Ray </li></ul><ul><li>twitter: @ramonray </li></ul><ul><li>email: [email_address] </li></ul><ul><li>Michelle Riggen-Ransom </li></ul><ul><li>twitter: @mriggen @batchblue </li></ul><ul><li>email: [email_address] </li></ul>
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