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Inbound Marketing cb Consulting

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Inbound Marketing cb consulting November 2009 Volker Ballueder Managing Director www.cb-consulting.co.uk volker@cb-consulting.co.uk Thanks goes to www.hubspot.com
• Email shots • Direct Mail • Tradeshows • Seminars • Cold Calling • Advertisement
• Facebook: 5,800,000+ supporters • Twitter: 450,000+ followers • LinkedIn: 13,000+ views • Hillary Clinton used traditional advertising. • The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.
• Social Media / Dialogue • Create awareness, traffic, interest • Create searchable content • Generate qualified leads • Support offline
• ...the more qualified links point to your site, the better your ranking (generally speaking). • Generate a website with li(n)keable content: • www.volkerballueder.com • www.coachingfutures.com • www.balamadana.com • Make sure to use social bookmarking, Twitter,Flickr, Facebook & more to signpost your site. • Support the content by writing SEO friendly, engage with visitors & open the dialogue.
• Twitter @ballueder • Blog: www.volkerballueder.com • LinkedIn: http://www.linkedin.com/in/ballueder • Slideshare: http://www.slideshare.net/ballueder • Facebook: http://www.facebook.com/ballueder • PR / Online PR / Reputation Management • Social Bookmarking
• Blog: SEO friendly through keyword enrichment • Website: SEO friendly, link worthy content • Interlinking of sites (see above) • Online PR & comments on forums/industry blogs that link back to your site • Use analytics to track incoming traffic and most “converting” keywords • PPC campaign to support signposting
• Producing regular valuable content for blog • Driving traffic to the site, engage with industry, fuel conversation • Offering valuable content for download: e.g. whitepapers • Future: Webinars, webTV, Podcasts • Survey, newsletter, etc. etc.
• Speaking at industry events • PR: comments / opinion pieces • Sponsoring events • Arranging own seminar/events • Engaging with industry bodies • Entering Awards
1. Customize your URL with your name. My LinkedIn profile URL is http://www.linkedin.com/in /ballueder 2. Add Custom Anchor Text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority: “cb consulting - Coaching”
• Remember who you are writing for: who is your target audience? • Be personal! • Bring news or something to speak about – don’t be boring! • Paragraphs: bring in paragraphs, make the text flow • Headlines: be creative, appealing & SEO friendly  • Images: put in some images, ppl like it. But don’t make them too big (download time)
Contact cb consulting today: Volker Ballueder volker@cb-consulting.co.uk @ballueder

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Inbound Marketing cb Consulting

  • 1. Inbound Marketing cb consulting November 2009 Volker Ballueder Managing Director www.cb-consulting.co.uk volker@cb-consulting.co.uk Thanks goes to www.hubspot.com
  • 2. • Email shots • Direct Mail • Tradeshows • Seminars • Cold Calling • Advertisement
  • 3. • Facebook: 5,800,000+ supporters • Twitter: 450,000+ followers • LinkedIn: 13,000+ views • Hillary Clinton used traditional advertising. • The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.
  • 4. • Social Media / Dialogue • Create awareness, traffic, interest • Create searchable content • Generate qualified leads • Support offline
  • 5. • ...the more qualified links point to your site, the better your ranking (generally speaking). • Generate a website with li(n)keable content: • www.volkerballueder.com • www.coachingfutures.com • www.balamadana.com • Make sure to use social bookmarking, Twitter,Flickr, Facebook & more to signpost your site. • Support the content by writing SEO friendly, engage with visitors & open the dialogue.
  • 6. • Twitter @ballueder • Blog: www.volkerballueder.com • LinkedIn: http://www.linkedin.com/in/ballueder • Slideshare: http://www.slideshare.net/ballueder • Facebook: http://www.facebook.com/ballueder • PR / Online PR / Reputation Management • Social Bookmarking
  • 7. • Blog: SEO friendly through keyword enrichment • Website: SEO friendly, link worthy content • Interlinking of sites (see above) • Online PR & comments on forums/industry blogs that link back to your site • Use analytics to track incoming traffic and most “converting” keywords • PPC campaign to support signposting
  • 8. • Producing regular valuable content for blog • Driving traffic to the site, engage with industry, fuel conversation • Offering valuable content for download: e.g. whitepapers • Future: Webinars, webTV, Podcasts • Survey, newsletter, etc. etc.
  • 9. • Speaking at industry events • PR: comments / opinion pieces • Sponsoring events • Arranging own seminar/events • Engaging with industry bodies • Entering Awards
  • 10. 1. Customize your URL with your name. My LinkedIn profile URL is http://www.linkedin.com/in /ballueder 2. Add Custom Anchor Text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority: “cb consulting - Coaching”
  • 11. • Remember who you are writing for: who is your target audience? • Be personal! • Bring news or something to speak about – don’t be boring! • Paragraphs: bring in paragraphs, make the text flow • Headlines: be creative, appealing & SEO friendly  • Images: put in some images, ppl like it. But don’t make them too big (download time)
  • 12. Contact cb consulting today: Volker Ballueder volker@cb-consulting.co.uk @ballueder