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Winter olympics associated press july 2013 maiorano

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Winter olympics associated press july 2013 maiorano

  1. 1. December 1st 2013‐February 28th 2014 November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
  2. 2. AP is the definitive source of Olympics coverage! Associated Press has covered every Olympic games since 1896, and is the definitive source of Olympics coverage. For 2014, AP will be operational 24/7 during the games to provide round-theclock coverage of breaking news and meet clients’ regional deadlines. AP will have reports, video journalists and photo journalists at every venue, ensuring comprehensive coverage of every sport. AP’s staffing commitment at the Olympics is the largest of any AP-covered sporting event, and AP attends all pre-Olympic events to build relationships with the athletes and key officials ahead of the event, so clients can rely on AP to deliver in-depth coverage. AP starts planning for coverage more than two years ahead of the event, and it involves an international mix of our best journalists with expert knowledge of the sports involved. November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
  3. 3. Reach Sports Enthusiasts Winter Olympics Sochi, Russia February 7th-23rd 2014 6,000 of the best sports stars 80 countries more likely to read sport news more likely to usually read sports sections on newspapers. It represents 22.3 percent of the audience. more likely to have bought tickets to pro sports in the last 6 months more likely to participate in fantasy sports leagues Source ‐ comScore
  4. 4. Winter Olympics Homepage 600+ Participating AP Newspapers Projected Audience AP Audience 135m UV AP Sports 40m UV Men: 66% Age 18-49: 46% Median Income: $100,809 HHI $100K+: 48% • • • • 728 x 90 300 x 250 Nav Bar Sponsor Logo 155x34
  5. 5. Coverage AP will field a team of journalists and technicians – and a few robots – for the 2014 games. They will represent both sports specialists and generalists. They will deliver stories, columns, TV reviews, photos, video, audio reports and explanatory graphics. Compelling Stories and Images Arrivals into Olympic Park, Training Coverage, The Games, Venues, Opening Ceremony, Medal Tracking and More… View event recaps, previews, features and breaking news. Photo galleries are displayed for all events covered by the AP, plus exclusive “themed” photo galleries for the site. Medal Count
  6. 6. AP Widgets Three embeddable widgets: Medal Count Widget, Countdown and Latest News. These widgets are used by member sites to inform their reader and to drive traffic to the Winter Olympics Experience. Widget can live on sponsors website November 15, 2013 • • 300 x 250 Logo 155x34 (AP Top 25 Poll) ASSOCIATED PRESS and Winstar Interactive
  7. 7. Example of Widget on News Sites November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
  8. 8. AP Winter Olympics Channel for your Site Provide your users with the most up to date coverage of the Winter Olympics by hosting the AP Winter Olympics Experience on your website. Users can click through to the Winter Olympics Exclusive landing page with 100% SOV and branding. • • • 728 x 90 300 x 250 Logo 155x34 Your brand HERE
  9. 9. AP Mobile In addition to the Web experience there is a significant mobile element available.  AP Mobile is the most comprehensive, accurate, and content-rich mobile app for local and global news.  3+ million regular users monthly.  90 million page views/month across all platforms  98% return rate  4.5 star rating on iTunes November 15, 2013 ASSOCIATED PRESS and Winstar Interactive
  10. 10. Twitter Handle The AP has strong social media channels to promote partnership’s on Twitter, over 2 million followers. This year AP is releasing a brand new sponsored advance release program through the AP social media channels. Example of this would be Ex) Comcast Congratulates Team USA Hockey on taking the GOLD. Make sure you don’t miss a single USA medal with the help of Comcast, click here: URL
  11. 11. Total Newspaper Site Involvement Anticipate more than 600 newspapers Highlights from other digital sports sections •Houston Chronicle •The Seattle Times •San Francisco Chronicle •St. Louis Post-Dispatch Once the games begin, AP will have available, per day, on average 250 text stories, 2,000 to 2,500 photos, daily medal counts and updated interactive graphics, six minutes of Olympic video highlights and audio packages on major competitions and ceremonies. AP coverage extends beyond the competitions to transportation, ticketing, security and the life and culture of the host city. Sample site list only
  12. 12.  December 1st 2013– February 28th 2014  Coverage: Arrivals into Olympic Park, Training Coverage, The Games, Venues, Opening Ceremony, Medal Tracking and More…  600+ Participating AP Newspapers  Projected Audience: 25 Million Unique Users 20 Million Impressions a month  Content banner units run through end of March  Sponsorships to run through February Branded Content Series, Twitter Handle, AP Content Pick Up, Sponsored Release Program, Medal Count Widget
  13. 13. THANK YOU Mike Maiorano Regional Sales Director mikem@wims.com T 248‐465‐8000

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