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HOW TO MAXIMIZE THE
SALE OF YOUR HOME!
INITIAL MEETING WITH ANDY
OBJECTIVE: Are we a good fit for each other?
Review marketing plan to maximize price
Discuss how to prepare the home for prospective Buyers
Develop Project Plan - Andy manages everything from start to finish
Agree on pricing strategy and time to sell
Sign Paperwork to start the process
MARKETING
OBJECTIVE:
Professional Photography
Target Buyers Overseas
Launch a custom website (eg. www.123Highlands.com)
Host Mega Open House to showcase home and community
Target Employees of , , Apple via Social Media
Professionally written, designed & printed Brochures by Graphic Designer
And 23 more strategies to maximize the sale of your home!
Feature on , , , etc.
MORE EXPOSURE MORE BUYERS MORE $$$
Andy’s 30 Point Marketing Plan Includes...
BASIC
ADVANCED
Cost-Benefit Analysis for House Preparations
Paint, flooring, yard, repairs, upgrades, etc
It only makes sense to spend $1 if you make
more than that $1 back
Schedule work after Seller approves quotes
Staging
Inspections (Termite, Property, Roof, etc)
Helps to negotiate AS-IS offers
PREP WORK
OBJECTIVE: Help more Buyers fall in love with
the home to maximize profit
Andy manages everything from start to finish!
AFTER
BEFORE
DISCLOSURES
Sellers will fill out questionnaires to disclose what
they know about the property.
I recommend the Seller disclose as much as possible
to minimize the chances of the Buyer being surprised
later.
We don’t want the Buyer to come back and accuse
the Seller of withholding information and/or
misrepresenting the property.
OBJECTIVE: AS-IS offer(s) with smooth close
RECEIVE AND NEGOTIATE OFFER(S)
FOR BEST PRICE AND TERMS
Contingencies timeline
AS-IS terms
Close of Escrow date
Rent Back price and duration
Interview lenders
Require Proof of Funds
OBJECTIVE: Maximize your profit & Reduce your risk
of the deal falling apart
RATIFY PURCHASE CONTRACT
OBJECTIVE:
Buyer and seller sign the contract with final price and terms!
OBJECTIVE: Low stress close of escrow
MANAGE THE
ESCROW PROCESS
Confirm Earnest Money Deposit
Meet with Appraser & Property Inspectors
Facilitate Contingencies Removal
Follow-up with Buyer’s Lender for loan docs
Final Walk-Thru for Buyers
Sign-off title docs and loan pay-off instructions
CLOSE ESCROW
OBJECTIVE: Wire funds to Seller
Transfer ownership to Buyer
ABOUT ANDY
OBJECTIVE: Hire Andy
I love selling homes in Los Altos, Los Altos Hills,
Mountain View, and Sunnyvale because I believe in
the neighborhoods and schools. I can personally
justify the home values in the areas because I live
in Los Altos and my family has benefited from
everything this community offers.
Andy Wong, MBA, Realtor
(650) 388-0029
Andy@AndyRealEstate.com
www.AndyRealEstate.com

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How to Maximize the Sale of Your Home

  • 1. HOW TO MAXIMIZE THE SALE OF YOUR HOME!
  • 2. INITIAL MEETING WITH ANDY OBJECTIVE: Are we a good fit for each other? Review marketing plan to maximize price Discuss how to prepare the home for prospective Buyers Develop Project Plan - Andy manages everything from start to finish Agree on pricing strategy and time to sell Sign Paperwork to start the process
  • 3. MARKETING OBJECTIVE: Professional Photography Target Buyers Overseas Launch a custom website (eg. www.123Highlands.com) Host Mega Open House to showcase home and community Target Employees of , , Apple via Social Media Professionally written, designed & printed Brochures by Graphic Designer And 23 more strategies to maximize the sale of your home! Feature on , , , etc. MORE EXPOSURE MORE BUYERS MORE $$$ Andy’s 30 Point Marketing Plan Includes... BASIC ADVANCED
  • 4. Cost-Benefit Analysis for House Preparations Paint, flooring, yard, repairs, upgrades, etc It only makes sense to spend $1 if you make more than that $1 back Schedule work after Seller approves quotes Staging Inspections (Termite, Property, Roof, etc) Helps to negotiate AS-IS offers PREP WORK OBJECTIVE: Help more Buyers fall in love with the home to maximize profit Andy manages everything from start to finish! AFTER BEFORE
  • 5. DISCLOSURES Sellers will fill out questionnaires to disclose what they know about the property. I recommend the Seller disclose as much as possible to minimize the chances of the Buyer being surprised later. We don’t want the Buyer to come back and accuse the Seller of withholding information and/or misrepresenting the property. OBJECTIVE: AS-IS offer(s) with smooth close
  • 6. RECEIVE AND NEGOTIATE OFFER(S) FOR BEST PRICE AND TERMS Contingencies timeline AS-IS terms Close of Escrow date Rent Back price and duration Interview lenders Require Proof of Funds OBJECTIVE: Maximize your profit & Reduce your risk of the deal falling apart
  • 7. RATIFY PURCHASE CONTRACT OBJECTIVE: Buyer and seller sign the contract with final price and terms!
  • 8. OBJECTIVE: Low stress close of escrow MANAGE THE ESCROW PROCESS Confirm Earnest Money Deposit Meet with Appraser & Property Inspectors Facilitate Contingencies Removal Follow-up with Buyer’s Lender for loan docs Final Walk-Thru for Buyers Sign-off title docs and loan pay-off instructions
  • 9. CLOSE ESCROW OBJECTIVE: Wire funds to Seller Transfer ownership to Buyer
  • 10. ABOUT ANDY OBJECTIVE: Hire Andy I love selling homes in Los Altos, Los Altos Hills, Mountain View, and Sunnyvale because I believe in the neighborhoods and schools. I can personally justify the home values in the areas because I live in Los Altos and my family has benefited from everything this community offers. Andy Wong, MBA, Realtor (650) 388-0029 Andy@AndyRealEstate.com www.AndyRealEstate.com