Prestentation given by Alison Wildish at the Case Conference in Edinburgh 2007

1. Let the students do the talking… Alison Wildish Edge Hill University Tags: case2007

5. Me and my role Worn all hats: Designer (marketing), then developer (techy), manager ( bureaucracy !) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE

8. Alison is… taking a moment to compose her thoughts… Updated seconds ago

9. - Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends

11. The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it

12. The changing web: trends

13. “ Everything you can do I can do better ” Everything you provide I can (usually!) get for free

14. “ 100 MB inbox?! I can get twenty times that for free… and it always works! ”

15. The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere

16. Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads

17. The changing web: trends A University response…

18. The changing web: trends Be afraid, be very afraid…

19. “ Am I bovvered? ” (Image courtesy of the Catherine Tate website : www.catherinetate.co.uk)

20. The changing web: trends Embrace it!

21. The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone

22. The changing web: trends POSITIVES negatives

23. An opportunity not a threat!

24. The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in online…” “ We’ll send an email out to the students”

25. The changing web: trends We ‘ got with the programme ’

26. The changing web: trends

27. The changing web: trends

28. The changing web: trends

29. The changing web: trends

30. The changing web: trends

31. The changing web: trends Where now?

32. They don’t use our stuff so… we’ll integrate with their stuff

33. Where we are going… blogs.edgehill.ac.uk

34. The changing web: trends

35. The changing web: trends

36. (My vision of) the future… Core student ID Students / Prospective Students UK Federated Access

37. (My vision of) the future… The Prospective Student Vague awareness: Posters/flyers/word of mouth > Third party websites, YouTube… General interest: Prospectus/Corporate Website > Third party sites (real student reviews) Serious Applicant: Prospectus request/course details/websites > Website community

39. (My vision of) the future… Easier to get word of mouth information More reality More push-pull with other sites – get in their space… Our students are our marketing and PR What they think, where they go, what they say is everything

40. The changing web: trends Make people trust you!

41. But how? Get out there and keep it real!

42. Everything I have said is gospel because I’ve published it on my blog!

43. Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: case2007