Is our website effective? Alison Kerwin Head of Web Services Extracts from presentation given to Executive Committee – 16 ...
The University website <ul><li>Primary  marketing / communications tool </li></ul><ul><li>Primary  resource </li></ul><ul>...
…  and yet 6 th  most accessed page!
250,000+  pages ¼ of which haven’t been modified in the last 5 years
Some  key  issues…
<ul><li>#1 Responsibility </li></ul><ul><li>Just one of the many things I have to do… </li></ul>
<ul><li>#2 Authority </li></ul><ul><li>Badly formatted </li></ul><ul><li>Difficult to navigate </li></ul><ul><li>Inaccessi...
<ul><li>#3 Abandoned content </li></ul><ul><li>Advertising courses / events that don’t exist </li></ul><ul><li>Incorrect d...
#4 Reflecting the University  structure Do our stakeholders  understand us  as much as we do? I am a  department/group/cen...
<ul><li>#5 Duplication, confusion, duplication </li></ul><ul><li>Welcome to the University of Bath </li></ul><ul><li>Welco...
#6 The print issue - In this booklet - One page 2…
#1 Responsibility Who will maintain?   #2 Authority Who?  #3 Abandoned content #4 Duplication, confusion, duplication #5 R...
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Is our website effective?

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Extract of a presentation given to the Executive Committee at the University of Bath posing the question - is our website really effective then highlighting the reasons why we should be concerned.

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Is our website effective?

  1. 1. Is our website effective? Alison Kerwin Head of Web Services Extracts from presentation given to Executive Committee – 16 th September 2009
  2. 2. The University website <ul><li>Primary marketing / communications tool </li></ul><ul><li>Primary resource </li></ul><ul><li>Should re-enforce our mission/values and reputation </li></ul><ul><li>The MAIN way PG students will get info about us </li></ul>
  3. 3. … and yet 6 th most accessed page!
  4. 4. 250,000+ pages ¼ of which haven’t been modified in the last 5 years
  5. 5. Some key issues…
  6. 6. <ul><li>#1 Responsibility </li></ul><ul><li>Just one of the many things I have to do… </li></ul>
  7. 7. <ul><li>#2 Authority </li></ul><ul><li>Badly formatted </li></ul><ul><li>Difficult to navigate </li></ul><ul><li>Inaccessible </li></ul><ul><li>Who determines what is acceptable? </li></ul><ul><li>Responsibility generally lies within the department </li></ul>
  8. 8. <ul><li>#3 Abandoned content </li></ul><ul><li>Advertising courses / events that don’t exist </li></ul><ul><li>Incorrect data </li></ul>
  9. 9. #4 Reflecting the University structure Do our stakeholders understand us as much as we do? I am a department/group/centre/unit/cluster therefore I NEED a website – is this always the case?
  10. 10. <ul><li>#5 Duplication, confusion, duplication </li></ul><ul><li>Welcome to the University of Bath </li></ul><ul><li>Welcome to our department </li></ul><ul><li>Welcome to this page </li></ul><ul><li>Welcome to this paragraph on this page </li></ul><ul><li>Welcome again </li></ul><ul><li>and finally… </li></ul><ul><li>- Welcome </li></ul>
  11. 11. #6 The print issue - In this booklet - One page 2…
  12. 12. #1 Responsibility Who will maintain? #2 Authority Who? #3 Abandoned content #4 Duplication, confusion, duplication #5 Reflecting University Structures #6 The Print Issue The re-development project nor CMS can fix…

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