Using emerging technologiesto engage students 	<br />Stuart Johnson & Marta Ulanicka<br />University of Leicester<br />
We’re on the fringes<br />StudentDevelopment<br />
Needy students will seek us out<br />StudentDevelopment<br />
Traditional advertising reaches a few more<br />StudentDevelopment<br />
There has been massive growth in social media<br />Numbers represent unique visitors. Data from www.compete.com<br />
If Facebook were a country<br />Source http://en.wikipedia.org/wiki/List_of_countries_by_population<br />
So we’re using social media…<br />*<br />StudentDevelopment<br />*NB. Facebook pagenot group<br />
…to help us reach many more<br />StudentDevelopment<br />
Students can communicate with us…<br />StudentDevelopment<br />
Students can communicate with us…<br />StudentDevelopment<br />
Students can communicate with us…<br />StudentDevelopment<br />
Students can communicate with us…<br />StudentDevelopment<br />
…and they tell their friends about us<br />StudentDevelopment<br />
…and they tell their friends about us<br />“I think that the Facebook page is a great idea and I have since spread the wor...
…who then follow our social media<br />StudentDevelopment<br />
And the number of ‘Likes’ increases…<br />
…and so does the number using our services<br />StudentDevelopment<br />
But rather than them coming to us…<br />…they give us permission to go to them<br />
Our website traffic has gone up<br />
*Facebook fan dashboard<br />But, meaningful content is vital<br />“Page admins who post meaningful contentwill retain fan...
News and events feeds we automate<br />See http://studentdevpt.com/2009/10/09/trying-hard-to-connect<br />
Tone of voice is important too<br />
But most of what we say is proactive <br />(proactive/responsive)<br />(proactive/responsive)<br />(automated)<br />
And it’s having an impact here<br />This happens a lot<br />This never happens<br />This sometimes happens<br />
And here…<br />
They still like email!<br />We have >4,000 signed up<br />We needed to subscribe to a mailing list manager<br />The report...
Email tips<br />Make it easy to subscribe<br />Allow public sharing if possible<br />Don’t email more than you say you wil...
Tips to engage*<br />Start a conversation<br />Quick, direct and simple<br />Attach, attach, attach!<br />Announce, remind...
What we’ve learnt<br />We're definitely reaching more students this way<br />A base of RSSnews and events feeds is a good ...
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Using emerging technology to engage students

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Presentation forming part of a workshop at the Association of Learning Development in Higher Education CPD event on 14 January 2011

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  • 1 in 3 people in the UK are registered on FacebookIf Facebook was a country it would be the third largestwww.bbc.co.uk/virtualrevolution
  • &apos;in Britain there are 23 million active facebook users - that&apos;s 1 in 3 of us&apos;http://www.bbc.co.uk/virtualrevolution/
  • Using emerging technology to engage students

    1. 1. Using emerging technologiesto engage students <br />Stuart Johnson & Marta Ulanicka<br />University of Leicester<br />
    2. 2. We’re on the fringes<br />StudentDevelopment<br />
    3. 3. Needy students will seek us out<br />StudentDevelopment<br />
    4. 4. Traditional advertising reaches a few more<br />StudentDevelopment<br />
    5. 5. There has been massive growth in social media<br />Numbers represent unique visitors. Data from www.compete.com<br />
    6. 6. If Facebook were a country<br />Source http://en.wikipedia.org/wiki/List_of_countries_by_population<br />
    7. 7. So we’re using social media…<br />*<br />StudentDevelopment<br />*NB. Facebook pagenot group<br />
    8. 8. …to help us reach many more<br />StudentDevelopment<br />
    9. 9. Students can communicate with us…<br />StudentDevelopment<br />
    10. 10. Students can communicate with us…<br />StudentDevelopment<br />
    11. 11. Students can communicate with us…<br />StudentDevelopment<br />
    12. 12. Students can communicate with us…<br />StudentDevelopment<br />
    13. 13. …and they tell their friends about us<br />StudentDevelopment<br />
    14. 14. …and they tell their friends about us<br />“I think that the Facebook page is a great idea and I have since spread the word to mates and got them to join”<br />StudentDevelopment<br />
    15. 15. …who then follow our social media<br />StudentDevelopment<br />
    16. 16. And the number of ‘Likes’ increases…<br />
    17. 17. …and so does the number using our services<br />StudentDevelopment<br />
    18. 18. But rather than them coming to us…<br />…they give us permission to go to them<br />
    19. 19. Our website traffic has gone up<br />
    20. 20. *Facebook fan dashboard<br />But, meaningful content is vital<br />“Page admins who post meaningful contentwill retain fans, while admins who post spammy or low-quality material will lose fans and subscribers”*<br />
    21. 21. News and events feeds we automate<br />See http://studentdevpt.com/2009/10/09/trying-hard-to-connect<br />
    22. 22. Tone of voice is important too<br />
    23. 23. But most of what we say is proactive <br />(proactive/responsive)<br />(proactive/responsive)<br />(automated)<br />
    24. 24. And it’s having an impact here<br />This happens a lot<br />This never happens<br />This sometimes happens<br />
    25. 25. And here…<br />
    26. 26. They still like email!<br />We have >4,000 signed up<br />We needed to subscribe to a mailing list manager<br />The reports are very useful<br />
    27. 27. Email tips<br />Make it easy to subscribe<br />Allow public sharing if possible<br />Don’t email more than you say you will<br />Say one thing at a time<br />Learn from the reports<br />Make it easy to unsubscribe<br />
    28. 28. Tips to engage*<br />Start a conversation<br />Quick, direct and simple<br />Attach, attach, attach!<br />Announce, remind, excite<br />It’s about time<br />Remember<br />It’s not a magic bullet<br />They can turn us off<br />* Courtesy of David Morgan, see http://goo.gl/qXkQ<br />
    29. 29. What we’ve learnt<br />We're definitely reaching more students this way<br />A base of RSSnews and events feeds is a good start<br />But you've got to invest in conversations<br />Our helpdesk staff do a great job<br />Distance learners like it too<br />

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