An Applicant  Community Website for Edge Hill University Alison Wildish Head of Web Services, University of Bath
<ul><li>- Lack of information </li></ul><ul><li>- Poor inconsistent communication;  </li></ul><ul><li>paper, paper, paper…...
<ul><li>University Status </li></ul><ul><li>Increased applications </li></ul><ul><li>-  Need to convert those applications...
<ul><li>- Ensure we sent out a consistent message </li></ul><ul><li>Engage students (make them want to choose EHU) </li></...
<ul><li>- Communicate – let applicants know what to expect and when </li></ul><ul><li>- Feed information </li></ul><ul><li...
<ul><li>Use the web for the majority of communication  </li></ul><ul><li>Build a community that they feel part of </li></u...
hi.edgehill.ac.uk Alison Wildish Head of Web Services, University of Bath
<ul><li>Managed expectations </li></ul><ul><li>Students felt communicated with: </li></ul><ul><li>http:// blogs.edgehill.a...
<ul><li>“ I was planning to go to  another  Uni but I am definitely coming here now ” </li></ul>
Thanks Any questions? Alison Wildish Head of Web Services, University of Bath [email_address]
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Edgehill presentation

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Presentation by Alison Wildish at the UCISA TLIG 'Innovation and Communication' workshop in Feb 2008

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Edgehill presentation

  1. 1. An Applicant Community Website for Edge Hill University Alison Wildish Head of Web Services, University of Bath
  2. 2. <ul><li>- Lack of information </li></ul><ul><li>- Poor inconsistent communication; </li></ul><ul><li>paper, paper, paper… </li></ul>Why?
  3. 3. <ul><li>University Status </li></ul><ul><li>Increased applications </li></ul><ul><li>- Need to convert those applications into real students </li></ul>Why?
  4. 4. <ul><li>- Ensure we sent out a consistent message </li></ul><ul><li>Engage students (make them want to choose EHU) </li></ul><ul><li>- Make them feel part of our community </li></ul>Our aim…
  5. 5. <ul><li>- Communicate – let applicants know what to expect and when </li></ul><ul><li>- Feed information </li></ul><ul><li>- Make it less formal </li></ul><ul><li>- Tell it like it is </li></ul>Our approach…
  6. 6. <ul><li>Use the web for the majority of communication </li></ul><ul><li>Build a community that they feel part of </li></ul><ul><li>Let them talk directly to the people who are in the know (our students) </li></ul><ul><li>- Let them talk to each other </li></ul>How?
  7. 7. hi.edgehill.ac.uk Alison Wildish Head of Web Services, University of Bath
  8. 8. <ul><li>Managed expectations </li></ul><ul><li>Students felt communicated with: </li></ul><ul><li>http:// blogs.edgehill.ac.uk /spark/ </li></ul>The results…
  9. 9. <ul><li>“ I was planning to go to another Uni but I am definitely coming here now ” </li></ul>
  10. 10. Thanks Any questions? Alison Wildish Head of Web Services, University of Bath [email_address]

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