Healthcare, Meet Social Media

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The slideshow of a presentation to the healthcare sector, customers of Device Technologies in Auckland, New Zealand. Delivered 16 December 2009.

Published in: Business, Health & Medicine
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Healthcare, Meet Social Media

  1. 1. Healthcare, meet Social Media Simon Young, #sy social media consultancy www.sy-engage.com
  2. 2. I can see the future
  3. 3. The future is here. It’s just not evenly distributed yet. William Gibson
  4. 4. My distinguished medical career
  5. 5. My distinguished medical career
  6. 6. Revolution!
  7. 7. “Revolution is ... the violent transfer of power and property in the name of an idea” Jacques Barzun
  8. 8. ?
  9. 9. (A bit harsh)
  10. 10. Bloody hard work
  11. 11. ?
  12. 12. Social Media in Australia and New Zealand
  13. 13. Social Media in Australia and New Zealand
  14. 14. As for the future, your task is not to foresee it, but to enable it. Antoine de Saint-Exupery
  15. 15. Your response
  16. 16. The revolution in healthcare - taking control
  17. 17. The revolution in healthcare
  18. 18. Doctors talking back
  19. 19. Doctors talking back
  20. 20. But what about... • Amateurism • Productivity • Isolation • How can it make me money? • What if people say bad things • What if I stuff up?
  21. 21. Amateurs!
  22. 22. 41
  23. 23. Productivity!
  24. 24. Isolation
  25. 25. Does it make me money? • What is the return on investment of using the phone? • What is the value to you of word-of-mouth referrals? Of networking? • What are you currently overspending your marketing dollar on?
  26. 26. What if people say bad things? • Who says they’re not saying bad things anyway?
  27. 27. What if I stuff up? • You will. It’s guaranteed!
  28. 28. And you’re in good company
  29. 29. “A good plan violently executed now is better than a perfect plan executed next week.” George S Patton
  30. 30. Risk = Danger or Risk = Fun!
  31. 31. Before After Experts Enablers Telling Conversing Marketing to Marketing with One-way Two-way Ideal = Automated Ideal = Human
  32. 32. Whatever you do ... do something!
  33. 33. And... don’t do it alone
  34. 34. www.sy-engage.com www.ijump.co.nz twitter.com/audaciousgloop

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